Grabbing customer attention can be a challenge, especially for small businesses with a limited budget. Following these 10 tips for getting found online can really make a world of difference and cut down your marketing and advertising cost.
Search Engine Optimization can really level of the playing field by allowing small business to rank higher in the search engines than their larger competitors. The thing most business owners don't understand is that search engines read text, and people use text to search.
Content is king online and we need to make sure that your business listings, website, blog, advertising are all communicating the right message by the content that is provided for each communication channel. The list below is a simple To-do List to follow that is organized in order of 10 tips for getting found online.
10 Tips For Getting Found Online Locally
Tip 1: Claim your local business listings.
Claim your business listings on search engines like Google, Bing, and Yahoo, and also on directory sites like CitySearch, LocalReach by Quixli, Yellowpages.
Tip 2: Update your business information on local business directories & search engines.
Make sure you have the correct address, phone, email, website, and any other contact details.
Tip 3: Place your business in the right categories.
Customers look for your business by searching for your company name or by looking for a product or service you provide.
Tip 4: Include product & service keywords in your local business listing title.
This helps customers find your business more easily on search engines, directories, and social networks.
Tip 5: Get customers to write reviews about your local business.
Ask your customers to submit online reviews about you. You can ask them on your website, blog, social networks, or in person.
Tip 6: Engage customers on review sites such as Yelp, Google Places, and FourSquare.
Respond, follow, and encourage others to review and follow you on review site.
Tip 7: Use social networks such as Facebook, MySpace, and Twitter to stay in touch with current customers and attract new customers.
Create buzz, engage, and track conversations about your business. Listen to your customer and stop trying to sell, sell, sell, sell. This approach doesn't work very well with social media. Give away free information and teach them something of value. Make sure you out teach the competition!
Tip 8: Advertise Online
Advertise online with caution, make sure you've done proper keyword search for your site as well as calculated your monthly budget. Make sure you measure your ROI (return on investment) per advertising campaign. Advertise on social networks such as Facebook&MySpace! Laser target traffic. Also make sure to use Google, but before you so I recommend you get this book first, The Ultimate Guide to Google Adwords from Amazon.
Tip 9: Create a beautiful nice and clean website.
Website design is extremely important for converting website traffic. Making sure that the proper call to action buttons are placed in the right places, as well as proper sign up forms, and featured blog articles are educational and sticky. For more information you can visit HubSpot.com.
Tip 10: Inbound Marketing strategies by leveraging the power of your blog.
Your business website must become a natural hub for incoming visitors and links from search engines, blog, and social media. The first step into achieving this method is through creating great content for your site visitors and search engines. A great source of inbound marketing strategy information can be found at hubspot.com.
The 10 Tips for getting online locally is a simple checklist for increasing your online visibility. Make sure you follow the ten tips carefully and you are guaranteed to be found online right away. Don't get to overwhelmed by doing a million searches on how to get found online.