WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Create Professionally Looking Joomla Creates Professional Looking Websites
Tutorial For How to Create Professionally Looking Joomla Websites:
Create Professionally Looking Joomla Websites With Ease! Building Websites With Joomla Is Not Easy. This Complete Joomla Tutorial Package will make you an instant Joomla Professional and you will be able to get your very own Joomla Website up and running! This Complete Joomla Packag...

Wordpress Wizardry Online Book
If you have a WordPress blog for selling your affiliate products or AdSense Then Wordpress Wizardry is the only book you need!:
If you have a WordPress blog for selling your affiliate products or AdSense Then Wordpress Wizardry is the only book you need! Until last year, the author could never figure out why his Wordpress sites just didn't bring in the same money as the static sites he had built. Wordpress was such a ...

Internet Business Boot Camp
Internet Business Boot Camp For Starting and Running an Online Business Web Site:
Internet Business Boot Camp For Starting and Running an Online Business Web Site Now At Long Last, the Confusion and Guesswork of Starting an Online Business is Over.. Are You Thinking of Starting a Business on the Web? do You Need to Jump-Start an Existing Business? If you are not yet ...

HTML Video Tutorial And Course
Learn HTML With This Video Tutorial And Course:
Secrets to Learning HTML Quickly & Easily With This HTML Video Tutorial And Course Seven Steps To Html Success - Video Version. This Ebook Will Teach You Html You Step By Step. There Are Videos That Demonstrate The Tags And Examples. Learn Everything You Need To Know About Html In Under 2...

Small Biz Articles Archive Category: Ad Mgmt.
 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"A Basic Introduction To Advertising On The Internet"


There are no comments shared for this Small Biz Articles Archive.

Click here to be the first to share your comments for this Small Biz Articles Archive.

Friday, December 26, 2008

Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumers can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

It has become really easy for any business to have a personalized web site by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be listed on site to increase the interest of the web site visitors.

Since it's easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly known as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements they can be classified into various categories.

Banner ads are animations displayed on the web site. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page.

The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the web site.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a web site is known as a video ad.

There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed. CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the web site, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn't have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education.

Provided By: Ray Plumlee
Authors biography not provided.
Website Address: www.wwwhelper.com

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

This Small Biz Articles Archive Entry Viewed 2,225 Times
The PermaLink for this Small Biz Articles Archive is:
A Basic Introduction To Advertising On The Internet


 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page