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04. Consider Your Passions First When Deciding On Your Online Business
Consider What You Love To Do Or Your Passions First When Deciding On Your Online Business:
To help us sort out which niche you should enter, we will need to evaluate what your interests are. I start here because most people would rather do something they enjoy than do something they do not enjoy ,and have to be forced to do. Odds are you will more likely succeed, if you are enjoyi...

01. Why Start an Online Business
Why should you start a business on the internet? I believe you should. Read this article to see why.:
Why should you start a business on the internet? Let me explain why I think you should. First let's look at some of the pros and cons of an internet business versus the more traditional offline business. Before making that comparison I am going to assume you already have some idea of the p...

07. Why Even A Small Business Or Sole Proprietor Needs A Business Plan
Why Even A Small Business Or Sole Proprietor Needs A Business Plan. Before Starting even a home based business you should write down your short and long term goals.:
To start a sole proprietor home based business, especially if you are going to ease yourself into business while maintaining your day job you probably will not require a formal business plan. However, that is not to say you should not lay down a "plan" for your business. A sort of road m...

03. Example List Of Businesses You Could Start
List of Businesses That You Can Start And Run. This List Includes Both Online And Offline Businesses:
The below list is by no means the definitive list but should be enough, hopefully, to get your imagination going. I wanted to show you this list before proceeding to the next series of article's where we will disover what you need to consider before selecting your niche. A B C D E F G H ...

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"A Website that Sells or One that Converts Well What is More Important?"


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Monday, May 4, 2009

So which point should be your biggest concern?

In this article we will discuss both of these points and how you are affected by them.

It is very important to learn how to generate traffic to your site, but it is a waste of time if the website is not converting that traffic. Although this is very important, if you are not getting the conversions, then you will need to take another look at your website to see what the reason is that nobody hangs around.

If you are starting a completely new internet based business, then it would be worth your while to do some research into building a website that sells. Just having a beautiful website is not enough, the main reason for having the site in the first place is to earn an income from it, so no matter how lovely it looks, it still needs to be able to convert visitors, either into customers or subscribers or both.

These are a few of the most common mistakes that internet marketers make when setting up a sales website:

  1. They load it with banner ads that make it look like a market place.
  2. Their copy on the site is written in corporate type language that is totally boring to read.
  3. Copy written in point form is easier to read and absorb.
  4. They are too quick to make their pitch, instead of first trying to get your trust.
  5. They remain anonymous, which is never favorable. People buy from people they know and trust.
  6. Too many products and too many links are confusing to any visitor who may come to your website and they will leave without a purchase.

So what is it that makes people want to buy from a particular website?

Actually, it's basically the same thing that makes people buy from newspapers ads, and direct sales letters - words. The main difference is the way in which the words are set out, in each medium. Writing an advert for the classified section of a newspaper is very different from the method you would use to write a direct sales letter.

You will find that this applies to selling from a website as well. When people surf the internet they don't have the time to read every word like they would do if it was printed.

Here are some things that you will need to use to keep your audience's attention.

- People scan web pages they don't read every word.

- Keep your paragraphs and sentences short.

- Write in a way that is easy for anyone to understand, don't use long words when short ones will do the same trick.

- Draw your readers in with an eye catching headline on your editorial.

- Let your keywords stand out in bold font, as this helps the reader scan for the gist of your article.

- Use font that is big enough to be easily read and use subheadings to divide your copy into easily scanned portions.

- Space everything out.

- Place your opt-in form in a prominent place and give an incentive to encourage your reader to sign up.

When your website is correctly set up for making sales all you then need to do is promote it and generate targeted traffic.

Provided By: Michelle Jayes
If you enjoyed this article by Michelle Jayes why not sign up for her newsletter filled with tips and ideas for your internet based home business and get some free ebooks at the same time they are available on her website.
Website Address: www.online-income-business.com

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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A Website that Sells or One that Converts Well What is More Important?


 
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