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17. Make Your Web Site Known, A Marketing Overview
Here is a Web Marketing Overview Which Will Help You Make Your Web Site Known:
Internet marketing is something that you should consider even before your web site is up and running. The term internet marketing or online marketing is used loosely for many techniques and strategies of marketing a web site, and ensuring that it receives the traffic it deserves. Very rarely do in...

16. Plan to Maintain Your Web Site for the Long Haul
Discussion On The Importance of Maintaining Your Web Site for the Long Haul:
Once a web site is up and running it is important for you to understand the significance of maintaining it on a regular basis. Experts recommend that the information and style of your web site should be updated often so as to keep your visitors interested. It is also important that your web site i...

02. Now That You Have Decided To Start An Online Business, Now What? You Need A Niche Of Course!
You Need A Niche Business! Let me explain why, in these times you need to have a business within a narrow and defined niche.:
The fact that you are reading this article suggests you already possess a very important quality necessary in starting an online business, an Interest or desire. Better yet would be a passion! Now lets turn that interest to focus on your choosing the right business to start. I won't be able to ...

18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

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"Bing Vs Google: The Search Engine Debate"


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Monday, October 25, 2010

"Who's playing against OSU this week?"

"I don't know. I'll Google it."

Although Google is the only search engine to pop up as a part of speech in Webster's, the search engine giant has been feeling the heat from competitor, Bing. Our first whiffs of Bing came from word association TV spots that made us laugh but got us thinking: what IS this thing?

So we Googled it. And what we found was a slick screen and a search bar, leaving us with a new question: how is this any different from Google?

What's the difference?

To start off, Bing's homepage differs from Google by keeping it interesting with its ever changing photo. However, Google's plain screen has its advantages. The all-white look is sleeker, making it seem less cluttered. Users feel like they're starting with a clean slate.

Once a search is conducted, Google brings up a litany of results ranked from most to least relevant. It's new Google Instant feature attempts to give users that extra push towards more specific searches to make the more relevant searcher even MORE relevant. Bing takes a slightly different approach by categorizing answers into instant answers, deep links, multimedia and other relevant categories. This targets user results and makes them easier to shift through. Google does provide results filter options on its SERP, but the user must filter the results manually.

When it comes to Google vs. Bing, it's hard to say which is "better". In the end it depends on what you're looking for in terms of search.

More than results

If you want to go beyond getting good results, Google has the upper hand on the extra "stuff". Things like Gmail, Google Docs, Google Talk and Google Reader make it easier for Google to keep users coming back. If you're chatting with a friend on GChat and need to look up some info before sharing a presentation from your Google Docs, no doubt Google will be on the brain.

Staying on the SERP

Many users find the ability to stay with their SERP important. Bing wins out with these users as it provides ways to preview results without leaving the SERP. There is even an option to share the previewed result via Facebook, Twitter or over e-mail. Bing's video search plays videos when the cursor crosses over them, allowing users to see what they video is about without having to open a larger video or leave the SERP. Similarly, its image results bring up a results bar on the left side of the screen after a result is chosen. Although Google is comparative in filtering both videos and images, Bing keeps users on the SERP, making them happy.

Quantity of results

Google still outranks Bing in the overall quantity of results pulled. However, this does not mean each result is as relevant as the results Bing provides.

Travel Searching

Bing's travel search options trump Google in a big way. Bing has a separate SERP for travel searching that provides all the info you need to book your flight or hotel. Google trails by only sending the user to a new travel site like Expedia or Travelocity.

Mobile Searching

Google stays on top when it comes to mobile searching. With mobile search becoming the dominant way of searching, Google wins here. Being the default search engine in the newest smartphones has its benefits.

Maps

In terms of location searching, Google and Bing are in a deadlock. Although Google was first to come out with its maps and Street View, Bing came back with comparable maps and the Bird's Eye View. When it comes down to it, location searching depends on brand loyalty.

So, which is better?

Bing and Google have their wins and losses, but which is better? Again, it does depend on what you want. If you prefer more time on your SERP and targeted results, Bing is your go-to. However, if you'd like to chat, share docs, e-mail and get more results, Google's got what you need. Essentially, Bing may do search better but Google does it more.

Provided By: William Balderaz
Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Bill lectures widely on social media, viral marketing and other industry topics, and was a featured presenter at the Word of Mouth Marketing Association (WOMMA) annual summit.


Website Address: www.webbedmarketing.com

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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