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Small Biz Articles Archive Category: Affiliate Programs
 
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"Buying Traffic For an Affiliate Website"


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Monday, June 21, 2010

There are various places from where you can buy website traffic. You might look at popunders, expired domains, banner adverts or Pay Per Click. For the beginner, only one of these will normally produce the goods.

Whilst popunders and expired domain traffic (dressed up under a variety of different names!) claim to be able to send huge quantities of highly targeted traffic to your website, on the whole I have never found these to be worth the cost. Frequently the campaigns cost more than they return, so don't bother.

Likewise, banner adverts can be a nightmare on their own. Along with a well written advert and promotion aimed at the banner, sit one on your site and it should earn you a commission. But just drop a banner onto the side of a website and leave it running and you will, if lucky, see maybe 1% of people who view the banner visiting your website. Then allow for just a few percent of these clicking on the advert and buying and you soon work out that you need huge amounts of people seeing these banners just to get one sale. You also need to invest time and money in getting the banner professionally designed to really make it eye catching. Another avenue to miss.

The only paid schemes I would recommend are the paid per click systems. All of the main search engines run these, Google, Yahoo and Bing, plus Facebook and other social media are introducing their own services, which are said to be cheaper and more effective.

To get started, sign up for an account and follow the instructions to create and pay for an advert. It really is that easy - the owners of the systems have designed it that way on purpose! But, here are a few pointers that should help to make the adverts more successful.

1) The title line of the advert should be in title case - this means the first character of every word is in upper case. This has been shown to be more effective.

2) The link should go directly to the page that the product is advertised on, not to the home page, unless that is the relevant page.

3) Create one advert per item. You can then word the advert to suit the item, plus this allows you to link to the correct page.

4) Buy highly targeted keywords only. General keywords, for example 'flowers', might have a lot of traffic, but how much of it is relevant to your product? If you are promoting red roses bid on 'dozen red roses', 'red rose gifts' and so on. Less traffic, but as they closely match the product they are more likely to be interested and buy the product in question.

That's my recommendation for generating regular traffic to your website - Pay Per Click. Set up an advert, monitor and amend it and hopefully you will see plenty of visitors and some affiliate commissions.

Provided By: Keith Lunt
Keith Lunt writes for http://www.myhomeworking.com. If you want to know more about our earning online, call in!


Website Address: www.myhomeworking.com

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