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"Cashing in on the Crisis - Starting a Business During a Recession"


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Saturday, March 14, 2009

We have all heard about the financial crisis that is currently plaguing our country and even our entire world.

It is a pretty bad ordeal, there is no question to that. But is it really all that bad?

I submit that, even though those who have invested in the stock markets may have temporarily lost much and even most of their investment, there are still many avenues of increasing your profit.

First of all the government has decided to aid the country by giving out loans. True, the majority of the bailout package they threw together is going to big corporate businesses like banks, insurance companies, and investment firms to increase their cash liquidity, but there is a trickle down effect.

There are many small banks that did not trust in the toxic assets that many of the big players did and did not feel the major fallout caused by Real Estate Market crash and asset failures. Banks are in the business of making money by giving out loans.

My point: Now is the perfect time to start a small business. I recall a certain article from Inc. Magazine that I read awhile back. Gary Erickson, founder of Clif Bar, started up his company in the time of a recession. There is a certain mentality involved in business during certain economic times, be it boom or bust.

The mentality during a time of economic prosperity is smugness and comfortability. Entrepreneurs and other business people are much less likely to take risks because if whatever they are doing works then there is no need for much change and thusly no need for undesired risk.

In contrast, the mentality during a scary economic situation such as in a recession, demands need for innovation. If you are a budding entrepreneur, now is the time to get started. I can say this with conviction since my newest company is expected to launch in the next few weeks. No problem there. If you need a loan, speak with your local community bank or credit union. They are looking for promising leads. Business people during this time are more likely to take risk because, fundamentally, they are worried about failure. They need to find some ways to improve their business. Find a market that has this need and take advantage!

You just need to play it smart. If you are unsure or whether or not you have what it takes to run your own business or take the risk of the entrepreneur, then you most likely aren't ready. It takes confidence in your business to handle the highs and the lows. It is not for the faint of heart.

I urge each and everyone of you to assess your skills and abilities and determine if you have what it takes to make your success in this market.

Provided By: Kris Brier-Jones
Kris Brier-Jones, also known as Kristofer Jones, is a plethora of characters. Graduating from George Fox University with a Bachelors in Business Administration has given me a traditional understanding of theories and practices in businesses, but there are more important steps to success. I am an entrepreneur by trade, if such a thing exists, and if not before, it does now. Real Estate, New Business Ventures, Business Law, and Business Management are all realms of my interest and expertise.

My newest project is Unlost Cause and UnlostCause.com, which is dedicated to providing entertainment and enlightenment through social and political satire.

I have owned and operate a number of business, ranging from sole proprietorship's to partnerships, resulting in a wide range of failures and success.

I have authored two books that are currently in production and awaiting publication. It has been a rich and wonderful, not to say easy, experience to be so involved and responsible in such diverse business environments that I feel obligated to share my experiences, my pains, and my pleasures.
Website Address: www.unlostcause.com

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