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07. Why Even A Small Business Or Sole Proprietor Needs A Business Plan
Why Even A Small Business Or Sole Proprietor Needs A Business Plan. Before Starting even a home based business you should write down your short and long term goals.:
To start a sole proprietor home based business, especially if you are going to ease yourself into business while maintaining your day job you probably will not require a formal business plan. However, that is not to say you should not lay down a "plan" for your business. A sort of road m...

10. Work From Home Or Not Work From Home
Should You Work From Home Or Not Work From Home? Consider These First.:
Starting a home-based business or taking the decision to work out of your home is not one that you can take lightly or quickly. This decision needs to be thought through, considered for practical and legal aspects and in tune with your personality. No doubt a lot of people make a good living worki...

14. Building Your Online Business Website Part 4
Do You Want To Know What A Web 2.0 Web Site Is? And Why Should You Build A Web 2.0 Web Site?:
What is Web 2.0? Web 2.0 does not imply technological changes in the World Wide Web but in fact the manner in which it connects people and allows them to play an active role in the development and determination of web content. The Web 2.0 reduces the distinction between the producers and the cons...

18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

Small Biz Articles Archive Category: SEO
 
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"Could PR0 Links Actually Help SEO?"


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Sunday, September 26, 2010

If you take a look at the Google PageRank algorithm, you will see that a link on a PR0 / PR1 page is worth next to nothing. However, many observers know that these days PageRank counts for nothing.

But, what I have noticed is that time and time again in paid blogging, the same advertisers keep coming back and buying links of PR0, even grey barred, websites. It is not just one campaign in which they buy the links, thinking they are saving a lot of cash with a PR0 link, these advertisers buy hundreds of such links over an extended period of time.

Does this mean that they are continuing to invest in a lot of useless links, or are they very astute and know something that most of the rest of us who want PR4+ links do not appreciate?

I suppose there is the 'clever' aspect here within the buying. You can buy 3 or 4 PR0 links for the same price as a PR2 link. But you then have to remember that the ranking that we are looking at is not Google's current ranking. It is a snapshot, potentially taken up to 6 months ago when Google really delays the update. So it could be that the advertiser got lucky and a lot of the sites in reality have better ranks than they show for.

I actually doubt this, or at least whether it would work often enough to make financial sense. A buyer would need more than 1 in 3 to be showing PR0 instead of PR2 to make it worth while.

So, assuming that these people who are working as agencies for other sites are not being totally daft, could there be something in it? Well we are talking blogs here and Google does give a special interest in blogs. I know full well that if I publish a link to a new site in one of my blogs then Google will pick that link up straight away and might even list the new site the next day. Link from a normal web page and Googlebot might be along within a week and then take a day or two to list the newly linked to site.

I have to say that on balancing everything I do think Google is throwing out its own rulebook and it is possible that within blogs, PR0 links have a lot more weight than we credit them for. Just as long as the blog is listed on Google!

Provided By: Keith Lunt
Keith has worked in IT since 1992. Starting in large national companies, he left a well known home shopping chain in 2004 to set up his own successful internet marketing business.
Website Address: www.realwebtraffic.co.uk/

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Could PR0 Links Actually Help SEO?


 
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