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"Could PR0 Links Actually Help SEO?"



Sunday, September 26, 2010

If you take a look at the Google PageRank algorithm, you will see that a link on a PR0 / PR1 page is worth next to nothing. However, many observers know that these days PageRank counts for nothing.

But, what I have noticed is that time and time again in paid blogging, the same advertisers keep coming back and buying links of PR0, even grey barred, websites. It is not just one campaign in which they buy the links, thinking they are saving a lot of cash with a PR0 link, these advertisers buy hundreds of such links over an extended period of time.

Does this mean that they are continuing to invest in a lot of useless links, or are they very astute and know something that most of the rest of us who want PR4+ links do not appreciate?

I suppose there is the 'clever' aspect here within the buying. You can buy 3 or 4 PR0 links for the same price as a PR2 link. But you then have to remember that the ranking that we are looking at is not Google's current ranking. It is a snapshot, potentially taken up to 6 months ago when Google really delays the update. So it could be that the advertiser got lucky and a lot of the sites in reality have better ranks than they show for.

I actually doubt this, or at least whether it would work often enough to make financial sense. A buyer would need more than 1 in 3 to be showing PR0 instead of PR2 to make it worth while.

So, assuming that these people who are working as agencies for other sites are not being totally daft, could there be something in it? Well we are talking blogs here and Google does give a special interest in blogs. I know full well that if I publish a link to a new site in one of my blogs then Google will pick that link up straight away and might even list the new site the next day. Link from a normal web page and Googlebot might be along within a week and then take a day or two to list the newly linked to site.

I have to say that on balancing everything I do think Google is throwing out its own rulebook and it is possible that within blogs, PR0 links have a lot more weight than we credit them for. Just as long as the blog is listed on Google!

Provided By: Keith Lunt
Keith has worked in IT since 1992. Starting in large national companies, he left a well known home shopping chain in 2004 to set up his own successful internet marketing business.
Website Address: www.realwebtraffic.co.uk/

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