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08. How to Prepare a Business Plan
How To Prepare A Basic Business Plan For A Small Business Sole Propritor:
There are three most important criteria for measuring success in any venture. Firstly a "Plan" must be conceived followed by objective and clear cut practical steps to achieve that plan. Thirdly it is paramount to blueprint the exact critical path approach to get to your target goal of d...

07. Why Even A Small Business Or Sole Proprietor Needs A Business Plan
Why Even A Small Business Or Sole Proprietor Needs A Business Plan. Before Starting even a home based business you should write down your short and long term goals.:
To start a sole proprietor home based business, especially if you are going to ease yourself into business while maintaining your day job you probably will not require a formal business plan. However, that is not to say you should not lay down a "plan" for your business. A sort of road m...

06. Crunch Time, Self Evaluation, Should You?
Should You Start An Online Business? Things To Reconsider Before You Do:
You have finally decided to take the inevitable plunge and go in for an online business to begin a new career. It is great to take this step by applying your life's experiences and your passion for doing what you always wanted to do. Frankly, your subconscious mind and aptitude considered all pros...

05. Using Your Life's Experiences To Build An Online Business
This Article Discusses You Using Your Life's Experiences To Build An Online Business:
Various concepts were discussed in previous articles on starting a business - either "online" or "off-line" (traditional methods). We started with the need of starting an online business. The next step was to identify a probable niche that would bring our business to reality. Thi...

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"Create Your Own Products - E-Books"


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Saturday, September 4, 2010

The way forward in today's rapidly evolving internet marketing world is to have your own product!

Surviving in Google absolutely requires it. Your product can take many forms: you can do a video series, an email series, a report or an E-book.

An E-book is a great way to present your own product, whether free as a means to get opt-ins or paid.

There are 2 formats in which this can be done.

PDF: Portable Document Format and
EXE: A directly executable format

There are pros and cons to each.

There are a range of PDF software to select from, most of which do not generally accommodate hyperlinks (these are clickable links), or video.

There are 3 paid versions:

-Adobe Acrobat Standard 9 $270.54
-Adobe Acrobat Professional 9 $378.00
-Adobe Acrobat Pro Extended $529.00

Naturally the higher the cost, the more you get in terms of functionality. You can simply Google a comparison of Adobe Acrobat PDF software for details on each.

The idea behind offering a product up front is to allow you to give value in your excellent content which will generate leads (traffic). You can then pre-sell your leads and ultimately monetize your list. A great resource that outlines this is "Make Your Knowledge Sell".

An E-book is the absolute easiest way to produce a professional quality digital product...with no programming knowledge (PDF).

PDF is perceived as being more professional as it tends to look the same on all computers regardless of the screen size, resolution and operating system.

One method is to use "Creative Commons". This is a third party branding software. People can share your content but they must give you credit.

A main concern among creators of E-books is that their product will go viral BUT that they will not be paid. Initially I thought that this was the main reason to go with the EXE version as opposed to PDF. I have found that it is possible to use a version in PDF that can be hyper linked and can accommodate video and can also be password protected. However, when I dug into this I found that a designer had used a number of different platforms combined to make this happen...so this may be something you would rather outsource.

You can create an E-book in Google docs, however there is a limited file size. I have also seen some positive comments on Primo PDF.

The EXE version (E-book compiler) turns the E-book into a password protected website. Here you will create the E-book in the form of web pages using HTML. It is important to remember that although the EXE supports flash and video, you must keep your file size down to minimize download time.

It is advised that you copyright your work. To do so, you can go to the US Copyright Office website.

You will also need PayPal to accept payment for your E-book. Also you can get shopping cart at E-junkie.com for a flat rate of $5/m regardless of the number of books you sell. Simply register, upload and get your buy now button.

You will also get a URL for affiliates!

I have tried to condense this information in order to give you a brief overview of the facts.

I hope this helps. Looking forward to seeing your amazing content "out there".

Provided By: Melanie Phillibert
Melanie Phillibert is a well recognized and highly successful Internet Entrepreneur and Success coach. She is currently supporting a team of several hundred international consultants from 19 countries across the globe. Melanie utilizes the powerful business system and university level internet marketing training platform that is transforming the finances of those who participate in it. Explore the possibilities here:


Website Address: mlmfinalsolution.com

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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