If you listen to some gurus they'll tell you that you don't need to edit eBooks. Hey, you just write them up and stick them on the web and they sell. Don't they? It's child's play according to them. You don't need writing skill. You don't even need the ability to spell or to use good grammar.

There are times when I wonder if they aren't telling the truth. After all, their own books are often riddled with spelling and grammar errors. In fact, sometimes it's obvious where the book was actually written! And it's doubtful the expert was ever there, let alone raised there.

But then I talk to people and realize that these gurus are selling books in spite of themselves. Their readers do know quality and do care about quality. And that the lack of quality is reflected in the opinion the reader has of the guru.

Print publishers have known this for many years. They work hard to produce perfect books. In some cases, going so far as to have a book rewritten before it's sold.

There's a change coming in the eBook market. And these so-called gurus are about to end up in front of the fan.

You see there is a trend growing. The trend is for print publishers -- the professionals -- to enter the eBook market. The market is changing from an amateur publisher & bookseller to the professionals. Harlequin, Macmillan group and many others are entering the fray. Amazon, Barnes & Noble and Chapters/Indigo are creating a mass market.

And they're bringing with them examples of quality books. How long will it be before your customers begin to demand quality eBooks from you? How long will it be before they demand the same quality they've learned to accept in the print world?

So what defines quality? Content, organization and delivery. Your reader can't actually measure the quality of the content. So instead they measure the relevance of the information. And they focus on the organization of that content. After all, in their opinion, if you can organize your thoughts well enough for them to understand those thoughts, you must know something about the content!

The other thing that they can judge on is delivery. Do you make sense? Do you spell words right. Is your writing easy to read? Do you use the right grammar?

And that's where the editor comes in.

The first type of editor makes sure that your organization is the best it can be. This is the so called structural editor. Their job is to make sure the organization of the book is the best it can be.

The second type of editor focuses on the quality of the writing itself. These proof editors or copyeditors will tighten up the writing and fix spelling and grammar errors as you go.

Your editor is your best friend if you are selling eBooks. Your editor is the polisher, the final cleanup artist for your information content.

Their job is to make your eBook look good.

And as you've seen, the need for quality is growing.