WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Email Marketing By Using email Newsletters
Newsletter and email as a Marketing Strategy:
Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how t...

A Brief Introduction to the Affiliate Program Concept
Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate.:
Affiliate programs are literally taking the internet by storm. Affiliate programs are so popular that it is likely that you have heard of them before, even if you aren't a web site owner. While many individuals have heard of affiliate programs, there are very few who actually know what they are. ...

Mothers Working From Home: Numbers Are Growing
The Numbers Of Mothers Working From Home Are Growing Especially In Today Financial Times:
A growing number of stay-at-home moms are becoming work-at-home moms---and loving every minute of it. Many women, when they have their first baby, go back to work because they love work and love the paycheck---especially in tough economic times. Then comes baby number two and everything doubl...

Using A Blog Vs. Using A E-commerce Website?
Which Is Better A Blog Or. Using An E-commerce Website?:
This is a subject I've been exploring over the last week to decide whether or not to use a blog with an add-on shopping cart, or to use an e-commerce system such as Zencart or Oscommerce. I have a few clients who will be using my services to design their e-commerce website and I'm deciding between...

Small Biz Articles Archive Category: eBooks
 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Don't Forget E-Book Packaging - Appearance Counts!"


There are no comments shared for this Small Biz Articles Archive.

Click here to be the first to share your comments for this Small Biz Articles Archive.

Saturday, October 16, 2010
Don't Forget E-Book Packaging - Appearance Counts!

Whoever coined the phrase "Don't judge a book by its cover" didn't live in the Internet Age. The fact of the matter is that most people take appearance into consideration in just about everything they buy. A book with an ugly cover won't exactly fly off the shelf. Attractive packaging helps people make their buying decision.

Let's face it, your e-book, audio book or video course had better be properly packaged or your sales are going to suffer. Plus just because you're selling a download product doesn't mean that packaging is any less important.

Good packaging -- in both the physical world and online -- is part of a strong psychological force in the buying process. It's crucial to your sales success but it's not just about a pretty cover. The inside needs to be attractive, too, and that means you're going to need a few basic tools to do the job right. These basic tools include:

E-Product Cover Design Software
E-Book Template
PDF Creating Software

Designing Your Book Cover
When it comes to designing a cover the gold standard for the industry is Cover Action Pro. The results are simply unmatched by any of the stand-alone products available. However you do need to have and know how to use the industry standard Adobe Photohop (CS2 or better) to use it.

If you want a product that's easier to use and far less expensive than Cover Action Pro, and one that does not require Adobe Photoshop, then look no further than eCover from GeneratorSoftware. I like this product because it's fast and easy. In less than an hour you can have really nice looking packaging. It offers dozens of book, pamphlet, DVD and software box style templates. All you need to do is add text and choose the format to create a basic design. You can also make a 100% unique design by adding your own graphics.

Formatting Your Book
As with your book's cover, the internal formatting is also very important. Everything from the content, to the usability, to the appearance is crucial to the overall experience. If you want your buyers to come back for more, you must do this properly.

As you may have noticed, all ClickBank information products come with an unconditional, money-back guarantee. No matter how you sell your information product this is expected. Most people simply will not purchase without this guarantee. That's why you want everything to look great. You need to take away all of the reasons for a buyer to refund. This starts with a professional design.

From a file format point of view the only universal standard is PDF. I made the mistake of selling my first e-book as a Windows executable file and it irritated a lot of Macintosh users. I don't recommend making the same mistake. There are other ways of protecting your rights including PDF file passwords and stamping your PDF with the buyer's name.

If you have priced the PDF creation software from Adobe you already know that it is very expensive. The last copy of Adobe Acrobat Pro I purchased was a hefty $449. Don't sweat it because there are a number of other companies that make tools to convert your Microsoft Word documents to PDF files. PDF-Creator is one such product and it's less than $30. You can also take the same route that I have chosen and switch to OpenOffice. The OpenOffice suit has PDF compatibility built in and I find that it is both easier to use and more stable than Microsoft Office.

Once you have the ability to create a PDF file you're going to want to make it as attractive as possible. For years I have relied on ebookgraphics for basic Microsoft Word templates. Since year 2,000 Neil Tarvin has been producing clean, easy-to-use templates that save time and money. His most recent offering for Microsoft Word has twenty great formats. For less than $20 his templates can't be beat. For OpenOffice templates you can simply search the OpenOffice website.

Provided By: David Bynon
David enjoys writing about a wide range of topics, including cars, technology, the Internet, and marketing. He is the author of several computer text books, including "Mastering VMS," "The Open Desktop Companion," and "Mastering Ultrix," and numerous articles published in trade magazines. Bynon has also successfully developed and launched multiple product brands on the Internet, including three complete lines of car care products. David has a passion for cars.
Website Address: davidbynon.com/

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

This Small Biz Articles Archive Entry Viewed 3,618 Times
The PermaLink for this Small Biz Articles Archive is:
Don't Forget E-Book Packaging - Appearance Counts!


 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page