


"Five Ways to Sell Your eBook Profitably"
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Saturday, May 8, 2010
The market for eBooks has been changing rapidly lately. It used to be that there were only two ways to sell an eBook. You could create your own website and then try to drive traffic. Or you could use a service like ClickBank to distribute your eBook.
But either selling through an affiliate or directly it was all up to you.
But times have changed.
There are now a number of different ways you can sell digital books and new ones are appearing daily. Here are five of the current best.
1. You can still create your own website. It really isn't that hard now, especially with the new website creation programs that are the big thing right now. Essentially these are templates where you select your basic template, the graphics you want and a number of other options. There are a number of advantages -- including the opportunity to turn an eBook into a business. But there are a number of disadvantages - including the effort involved in driving traffic.
2. ClickBank is still top of the digital products heap. But there are now a number of other up and coming services that are looking to hook you up with affiliates. The advantage of this technique of course, is that you will be able to sell many more copies of your eBook with very little effort. If your eBook is positioned as a marketing device this can be quite important. If you have maximized your own ability to drive traffic and makes sales, this is a good way to open up other markets. However, it does require you to create a sales page and other sales materials. You will have to give up some of your revenues. And it may leave your eBook open to true theft. By that I don't mean someone stealing a single copy but rather violating your copyrights and selling your intellectual property as if it were their own.
3. It wasn't very long ago that the only way to get your book on a bookseller's shelf was to have your book published by a traditional publisher. Unless you got the stamp of approval -- aka sold your rights -- you couldn't sell through the big guys. However, that's not the case today. Major booksellers such as Amazon and Barnes & Noble have jumped on the eBook bandwagon. And you don't have to be a major player to participate. The advantages are almost as great as traditionally. You open up a major access to markets. And you gain a level of recognition and prestige. The big disadvantage is that you must format according to their rules. You may disappear amongst the myriad of titles. And you will give up the greater part of your revenues.
4. The reason for this interest by traditional booksellers is the appearance of the digital reader. These portable eBook readers bring the convenience and ease of printed books to eBooks. There are a number of manufacturers of these eBooks. And they are all looking for content. The advantages and disadvantages of using the Sonys and iBook Stores of the world is the same as that of selling through the booksellers directly.
5. Of course, the print publishing world hasn't missed out on the implications. Publishing houses from Harlequin to Lulu.com have taken up the eBook challenge. In addition to the advantages of selling through booksellers, you also gain access to the considerable experience of these publishers in preparing your eBook for sale. And of course, the disadvantage is that you give up yet more of your revenue.
Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.
Website Address: www.learningcreators.com/blog
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Five Ways to Sell Your eBook Profitably


