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Starting a Day Care Center (Offline)
Discover How To Setup and Operate Your Own Highly Lucrative Daycare Business:
Discover How To Setup and Operate Your Own Highly Lucrative Daycare Business How would you like to... Say goodbye to your 9-5 job and hello to your new workplace that fits your very own time and schedule... Make a living doing something you love, spending time with kids and for...

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A NEW and EASY formula you can follow to QUICKLY learn how to start your LAWN CARE BUSINESS or DOUBLE THE PROFITS of the one you currently own today... The Author will show you how to start your own lawn care business within 48 hours or "double" the profits of the one you currently own...

Ice Cream Shop (Offline)
Business Plan for Starting Your Own Ice Cream Shop:
Get The Secret To Launching and Running A Highly Profitable Ice Cream Business! Are you're thinking about opening your own ice cream shop? Maybe you already have one and want to drive profits even higher. You may already know about the industry and just how profitable and rewarding it ...

Home Drop Ship Guide (Online and Offline)
Home Drop Ship Guide Will Show You How To Buy Wholesale, Drop Ship, Sell On Auction Marketplaces, How To Market And Advertise, And How To Make Money With Affiliate Marketing:
Let The Author Show You The Right Way To Drop Ship! The author will show you how to buy wholesale, drop ship, sell on auction marketplaces, how to market and advertise, how to make money with affiliate marketing, build/host your own website, make money by writing your own e-books, blogging,...

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"Going Local - The New Way to Attract Web Customers"


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Sunday, March 22, 2009

Yellow Pages does it, your local business directory does it and a myriad of local directories do it to great effect, so why don't you do it? Why do you try to dominate page one of Google for a single keyword when realistically, you're not likely to get there for a good year or so?

One can only assume the answer is something to do with vanity, but by taking this route you are missing out on thousands of business opportunities and the obvious wealth that comes with it. You see, many people are quite happy to look for their next product locally and not go nationwide and the number of people doing this is increasing as the web gets ever more confusing.

Although many will buy small items such as books and CDs quite happily over the Internet and put their trust in the mail to deliver on time, there are those that will not be so happy purchasing large items or, in particular, services over such great distances. What's the point of hiring a business consultant from Leeds if your company is based in Suffolk? So web users are getting savvy and using 'local search' and confining their results to the area in which they live.

This isn't even a new phenomena, it's been going on for years and many localized directories have sprung up to take advantage of it. Think of local directory and sites like 'The Best Of' and 'City Local' spring to mind. These have taken over from Yell in the local directory stakes and their search results very often appear very high on Google.

But something's changing. If you're an AdWords user then you will have already noticed that Google gives you the ability to 'draw' the area where you want your adverts to appear - so Google now knows where people are searching from so they can provide the best results for that area.

Users of search though are getting even more savvy and are now starting to add their location to the query. For example, 'SEO Services Birmingham' for West Midlands based companies is now becoming common. It's probably the same for your industry too.

There's also another benefit in that the competition is probably much less than for your product name alone. Concentrate on optimizing for your product in a particular area and you can save money and get a more prominent position in the rankings.

Provided By: Andy Calloway
Andy Calloway is the director of SEO Services at Calloway Green Ltd, a web development and SEO consultancy in the West Midlands, UK. We provide a wide range of SEO services and search engine optimization to businesses of all sizes

We provide Birmingham Search Engine Optimization Services to local companies wishing to promote their brand through the web.
Website Address: www.callowaygreen.com

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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