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Importance of Using A Journal While Starting Your Online Business
Using Your Journal to Write an e-Book about How to Start an Online Business:
From time immemorial authors and poets have been using journals to pen down their thoughts. Often the journal is a rough version of the actual book and hence a critical part of the writing process. There is nothing more precious than knowledge and good information. If you plan to write an e-...

Business Name and Branding
business name and branding:
An effective branding system starts with a great name. Unless you can put a name to your company that will distinguish it, you cannot proceed with creating a brand. It is similar to a newborn child, who must first be named before he or she can create their unique identity. Only then can you procee...

Develop Your Online Marketing Strategy
develop your online marketing strategy:
Achieving maximum sales and return on value is based on how well you develop your online marketing strategy. It can be extremely difficult to differentiate yourself from the competition when you do business online. For any product or service that you sell, it is likely that there are dozens, hundred...

What Is Article Marketing
article marketing:
Article marketing is a form of online advertising that allows businesses to advertise or market themselves by writing short article content pieces that relate to the industry they are in. These articles are then made available for widespread online publication and distribution in the marketplace. ...

Small Biz Articles Archive Category: Marketing
 
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"Going Local - The New Way to Attract Web Customers"


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Sunday, March 22, 2009

Yellow Pages does it, your local business directory does it and a myriad of local directories do it to great effect, so why don't you do it? Why do you try to dominate page one of Google for a single keyword when realistically, you're not likely to get there for a good year or so?

One can only assume the answer is something to do with vanity, but by taking this route you are missing out on thousands of business opportunities and the obvious wealth that comes with it. You see, many people are quite happy to look for their next product locally and not go nationwide and the number of people doing this is increasing as the web gets ever more confusing.

Although many will buy small items such as books and CDs quite happily over the Internet and put their trust in the mail to deliver on time, there are those that will not be so happy purchasing large items or, in particular, services over such great distances. What's the point of hiring a business consultant from Leeds if your company is based in Suffolk? So web users are getting savvy and using 'local search' and confining their results to the area in which they live.

This isn't even a new phenomena, it's been going on for years and many localized directories have sprung up to take advantage of it. Think of local directory and sites like 'The Best Of' and 'City Local' spring to mind. These have taken over from Yell in the local directory stakes and their search results very often appear very high on Google.

But something's changing. If you're an AdWords user then you will have already noticed that Google gives you the ability to 'draw' the area where you want your adverts to appear - so Google now knows where people are searching from so they can provide the best results for that area.

Users of search though are getting even more savvy and are now starting to add their location to the query. For example, 'SEO Services Birmingham' for West Midlands based companies is now becoming common. It's probably the same for your industry too.

There's also another benefit in that the competition is probably much less than for your product name alone. Concentrate on optimizing for your product in a particular area and you can save money and get a more prominent position in the rankings.

Provided By: Andy Calloway
Andy Calloway is the director of SEO Services at Calloway Green Ltd, a web development and SEO consultancy in the West Midlands, UK. We provide a wide range of SEO services and search engine optimization to businesses of all sizes

We provide Birmingham Search Engine Optimization Services to local companies wishing to promote their brand through the web.
Website Address: www.callowaygreen.com

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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