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Affiliate Marketing And The Home Business
Becoming An Affiliate Marketer And Running It As A Home Business:
Many of us dream of being our own bosses. The lure of big money and flexible work hours is quite attractive. However, many are afraid to venture out on their own. They fear that they do not have the capital required to get a business started or they don't want to loose the security of their day jo...

Are You Shooting Yourself In The Foot?
Are You Shooting Yourself In The Foot?:
Have you ever been at a networking function talking to someone when during the conversation you felt very self-conscious trying to say the right thing? Were you afraid that maybe if you said the wrong thing the person might not find you likeable, and therefore not want to do business with you? If ...

Search Engine Placement Success
Search Engine Placement:
There are 18-20 individual factors which govern whether your website will attain top positions on the major search engines. Not one really overrides the other, but it is reasonable to suggest that areas such as website validation, page ranking, website accessibility and overall website build will ...

Be a Best-Seller of the Best-Selling
Be a Best-Seller of the Best-Selling:
Laptops and tablets are taking the place of notebooks and textbooks, and no you don't have to turn the page or carry around the heavy hardbound editions. Novels, encyclopedias, bibles, and everything else we know to be on paper is readily available on websites. The E-book or electronic book is the...

Small Biz Articles Archive Category: Marketing
 
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"Going Local - The New Way to Attract Web Customers"


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Sunday, March 22, 2009

Yellow Pages does it, your local business directory does it and a myriad of local directories do it to great effect, so why don't you do it? Why do you try to dominate page one of Google for a single keyword when realistically, you're not likely to get there for a good year or so?

One can only assume the answer is something to do with vanity, but by taking this route you are missing out on thousands of business opportunities and the obvious wealth that comes with it. You see, many people are quite happy to look for their next product locally and not go nationwide and the number of people doing this is increasing as the web gets ever more confusing.

Although many will buy small items such as books and CDs quite happily over the Internet and put their trust in the mail to deliver on time, there are those that will not be so happy purchasing large items or, in particular, services over such great distances. What's the point of hiring a business consultant from Leeds if your company is based in Suffolk? So web users are getting savvy and using 'local search' and confining their results to the area in which they live.

This isn't even a new phenomena, it's been going on for years and many localized directories have sprung up to take advantage of it. Think of local directory and sites like 'The Best Of' and 'City Local' spring to mind. These have taken over from Yell in the local directory stakes and their search results very often appear very high on Google.

But something's changing. If you're an AdWords user then you will have already noticed that Google gives you the ability to 'draw' the area where you want your adverts to appear - so Google now knows where people are searching from so they can provide the best results for that area.

Users of search though are getting even more savvy and are now starting to add their location to the query. For example, 'SEO Services Birmingham' for West Midlands based companies is now becoming common. It's probably the same for your industry too.

There's also another benefit in that the competition is probably much less than for your product name alone. Concentrate on optimizing for your product in a particular area and you can save money and get a more prominent position in the rankings.

Provided By: Andy Calloway
Andy Calloway is the director of SEO Services at Calloway Green Ltd, a web development and SEO consultancy in the West Midlands, UK. We provide a wide range of SEO services and search engine optimization to businesses of all sizes

We provide Birmingham Search Engine Optimization Services to local companies wishing to promote their brand through the web.
Website Address: www.callowaygreen.com

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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