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18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

09. Let's Get Started, Create The Business Legally
Start Your Online Business Legally By Registering Your Business And Creating Your Brand Identity:
What is Your Business? You need to clearly understand what your business is, what you expect of it and how you want to portray it to your customers. It makes a lot of sense to put down on paper your business plan. This will clarify a lot of issues that you may not have considered before, and is a...

01. Why Start an Online Business
Why should you start a business on the internet? I believe you should. Read this article to see why.:
Why should you start a business on the internet? Let me explain why I think you should. First let's look at some of the pros and cons of an internet business versus the more traditional offline business. Before making that comparison I am going to assume you already have some idea of the p...

12. Building Your Online Business Website Part 2
Before Starting A Business Web Site You Need To Lay Out A Plan:
Plan Your Website Planning your web site is the most important and interesting stage in the development and creation of a website. This is a time for introspection and for putting your thoughts together. Here are some of the key issues you need to consider and pen down your responses before you m...

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"Going Local - The New Way to Attract Web Customers"


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Sunday, March 22, 2009

Yellow Pages does it, your local business directory does it and a myriad of local directories do it to great effect, so why don't you do it? Why do you try to dominate page one of Google for a single keyword when realistically, you're not likely to get there for a good year or so?

One can only assume the answer is something to do with vanity, but by taking this route you are missing out on thousands of business opportunities and the obvious wealth that comes with it. You see, many people are quite happy to look for their next product locally and not go nationwide and the number of people doing this is increasing as the web gets ever more confusing.

Although many will buy small items such as books and CDs quite happily over the Internet and put their trust in the mail to deliver on time, there are those that will not be so happy purchasing large items or, in particular, services over such great distances. What's the point of hiring a business consultant from Leeds if your company is based in Suffolk? So web users are getting savvy and using 'local search' and confining their results to the area in which they live.

This isn't even a new phenomena, it's been going on for years and many localized directories have sprung up to take advantage of it. Think of local directory and sites like 'The Best Of' and 'City Local' spring to mind. These have taken over from Yell in the local directory stakes and their search results very often appear very high on Google.

But something's changing. If you're an AdWords user then you will have already noticed that Google gives you the ability to 'draw' the area where you want your adverts to appear - so Google now knows where people are searching from so they can provide the best results for that area.

Users of search though are getting even more savvy and are now starting to add their location to the query. For example, 'SEO Services Birmingham' for West Midlands based companies is now becoming common. It's probably the same for your industry too.

There's also another benefit in that the competition is probably much less than for your product name alone. Concentrate on optimizing for your product in a particular area and you can save money and get a more prominent position in the rankings.

Provided By: Andy Calloway
Andy Calloway is the director of SEO Services at Calloway Green Ltd, a web development and SEO consultancy in the West Midlands, UK. We provide a wide range of SEO services and search engine optimization to businesses of all sizes

We provide Birmingham Search Engine Optimization Services to local companies wishing to promote their brand through the web.
Website Address: www.callowaygreen.com

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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