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15. Building Your Online Business Website Part 5
Here is Why Creating and Keeping Your Web Content Up To Date Is So Important:
Creating and Keeping Your Web Content Up To Date/Content is King! Market On The Net: You might have the best product or service to offer in its class, but it wouldn't do your business much good if your prospective customers do not know of your existence. In this day and age, where technology rul...

11. Building Your Online Business Web Site Part 1
First Article On Building Your Online Business Website:
Building Your Online Business Website An online business website has virtually become essential for every business and industry. Whether you sell books, software, hair clips or automotive parts, an online presence has many advantages. If a business doesn’t have an online business web...

06. Crunch Time, Self Evaluation, Should You?
Should You Start An Online Business? Things To Reconsider Before You Do:
You have finally decided to take the inevitable plunge and go in for an online business to begin a new career. It is great to take this step by applying your life's experiences and your passion for doing what you always wanted to do. Frankly, your subconscious mind and aptitude considered all pros...

18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

Small Biz Articles Archive Category: SEO
 
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"How Google Works"


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Saturday, June 26, 2010

We are benefited by having our content picked up by Google. For many of us it simply feeds our sense of accomplishment, but for others there is also great monetary value. It is essential to your search engine optimization (SEO) that you are targeting your related keywords to go along with the more extensive category keywords. This helps Google serve the best and most distinctive results to their users when keywords are typed in, and they love it!

Along with its search for keywords Google will also determine the relationship between them, other keywords, and synonyms on your pages. Google looks at your inbound and your outbound links for relevancy to your content. Keep in mind that along with the keywords Google looks for quality content.

So getting Google's attention is your main goal. This means in order for the Googlebots to see the main point of your content you need to show that it relates to your categories as well as your long tail keywords. You want to gain visitors searching for any other related keywords or synonyms that you are not necessarily targeting. Long tailed keywords describe a less competitive niche instead of more competitive broad keywords and within the categories.

Understand that the race to understanding Google logic is very important for any internet business. You want to get listed and ranked higher and faster in the search pages. You want to have the Googlebots qualify precisely what your website content is about by searching the content for synonyms based on your website's keywords. To do this we want to send the Googlebots on a specific path that shows them your site's theme and how your content should be construed.

This requires a unique and structured linking throughout your website. It is complicated and time consuming to do; building this structure and keeping it going each time you add content to your site. So you can do it manually, but most marketers find the WordPress Silo Plugin by Dan Raines extremely helpful and your structure can be done with less difficulty.

Your quality content will need to be created on a regular basis; several times per week. Proper SEO also entails having backlinks to your site from other relevant websites. Google appreciates it when other relevant websites with authority are linked to your content and this can aid in your being listed quicker on the internet. A valuable method of gaining this attention from Google is through Article Marketing through directories like Squidoo.com, EzineArticles.com, Hubpages.com, and Goarticles.com. Placing your articles with Traffic Bug is also great for getting the interest of other article directories and these tactics grab the attention of the Googlebots.

Most of the article directories will allow you to promote your website or blog links in a resource block at the end and some will also allow links within your content which can boost your page ranking with Google. Be sure to read the "Terms of Service" so as not to lose your privileges.

Google is constantly changing; trying new methods to keep quality content to better serve their users. We have gone from page ranking, to having the best content, and now synonyms related to your keywords. It is hard for even the best marketers to keep up but we love this job, so stay with it.

Provided By: Adrienne Saunders
For more information on Google's changes the following link will take you to their blog.
Website Address: googleblog.blogspot.com/2010/01/helping-computers-understand-language.html

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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