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07. Why Even A Small Business Or Sole Proprietor Needs A Business Plan
Why Even A Small Business Or Sole Proprietor Needs A Business Plan. Before Starting even a home based business you should write down your short and long term goals.:
To start a sole proprietor home based business, especially if you are going to ease yourself into business while maintaining your day job you probably will not require a formal business plan. However, that is not to say you should not lay down a "plan" for your business. A sort of road m...

17. Make Your Web Site Known, A Marketing Overview
Here is a Web Marketing Overview Which Will Help You Make Your Web Site Known:
Internet marketing is something that you should consider even before your web site is up and running. The term internet marketing or online marketing is used loosely for many techniques and strategies of marketing a web site, and ensuring that it receives the traffic it deserves. Very rarely do in...

13. Building Your Online Business Website Part 3
The Mechanics Of Getting Started; Domain Name, Hosting, Getting Built:
The first thing you need to do before you start building your web site is to acquire an appropriate domain name. Your domain name may be the name as your business or the product or service you sell. Here are some tips on deciding on a great domain name. Domain Name Your domain name shoul...

02. Now That You Have Decided To Start An Online Business, Now What? You Need A Niche Of Course!
You Need A Niche Business! Let me explain why, in these times you need to have a business within a narrow and defined niche.:
The fact that you are reading this article suggests you already possess a very important quality necessary in starting an online business, an Interest or desire. Better yet would be a passion! Now lets turn that interest to focus on your choosing the right business to start. I won't be able to ...

Small Biz Articles Archive Category: SEO
 
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"How Google Works"


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Saturday, June 26, 2010

We are benefited by having our content picked up by Google. For many of us it simply feeds our sense of accomplishment, but for others there is also great monetary value. It is essential to your search engine optimization (SEO) that you are targeting your related keywords to go along with the more extensive category keywords. This helps Google serve the best and most distinctive results to their users when keywords are typed in, and they love it!

Along with its search for keywords Google will also determine the relationship between them, other keywords, and synonyms on your pages. Google looks at your inbound and your outbound links for relevancy to your content. Keep in mind that along with the keywords Google looks for quality content.

So getting Google's attention is your main goal. This means in order for the Googlebots to see the main point of your content you need to show that it relates to your categories as well as your long tail keywords. You want to gain visitors searching for any other related keywords or synonyms that you are not necessarily targeting. Long tailed keywords describe a less competitive niche instead of more competitive broad keywords and within the categories.

Understand that the race to understanding Google logic is very important for any internet business. You want to get listed and ranked higher and faster in the search pages. You want to have the Googlebots qualify precisely what your website content is about by searching the content for synonyms based on your website's keywords. To do this we want to send the Googlebots on a specific path that shows them your site's theme and how your content should be construed.

This requires a unique and structured linking throughout your website. It is complicated and time consuming to do; building this structure and keeping it going each time you add content to your site. So you can do it manually, but most marketers find the WordPress Silo Plugin by Dan Raines extremely helpful and your structure can be done with less difficulty.

Your quality content will need to be created on a regular basis; several times per week. Proper SEO also entails having backlinks to your site from other relevant websites. Google appreciates it when other relevant websites with authority are linked to your content and this can aid in your being listed quicker on the internet. A valuable method of gaining this attention from Google is through Article Marketing through directories like Squidoo.com, EzineArticles.com, Hubpages.com, and Goarticles.com. Placing your articles with Traffic Bug is also great for getting the interest of other article directories and these tactics grab the attention of the Googlebots.

Most of the article directories will allow you to promote your website or blog links in a resource block at the end and some will also allow links within your content which can boost your page ranking with Google. Be sure to read the "Terms of Service" so as not to lose your privileges.

Google is constantly changing; trying new methods to keep quality content to better serve their users. We have gone from page ranking, to having the best content, and now synonyms related to your keywords. It is hard for even the best marketers to keep up but we love this job, so stay with it.

Provided By: Adrienne Saunders
For more information on Google's changes the following link will take you to their blog.
Website Address: googleblog.blogspot.com/2010/01/helping-computers-understand-language.html

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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