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"How Images Can Help Build Traffic"


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Saturday, July 17, 2010

There are two ways to use images to build website traffic - the right way and the wrong way. Here are some more details about both!

The Wrong Way To Use Images For Traffic

You can, if you wish and are still following search engine optimisation techniques that went out years ago, stuff the ALT attribute of the images on your website with keywords that you want the search engines to send your more visitors for.

Whilst this out dated method might still look good, it just does not work any more and at worst, it can alert the search engines to your attempts to spam them and do you more harm than good.

The Correct Ways To Use Images For Traffic

There are 2 ways to use images correctly - the first through directly attracting visitors and the second through creating images that people will share. I'll deal with the second first!

Creating images to share - this is a lot harder to do and takes a lot of effort and skill, but it involves creating images, cartoons and other graphics that really impress people and make them want to share what they have found. Maybe it is a very funny and topical cartoon that loads of people will like and you add a 'send to a friend' link so that visitors can quickly email others to tell them to call in. A good way to draw in traffic through social marketing, but very difficult to do!

Search engine visitors - the reason why search engines such as Google and Yahoo penalise ALT stuffing and wants everyone to use the ALT and TITLE attributes correctly is that using these correctly really does assist the search engine in its creation of the their images database. So, work with them, not against them.

To every image on your website include an ALT that does describe the image. "A picture of celebrity X shopping in Spar" might just get you some website traffic for people searching on that celebrity, if that is what the subject of the image is. But remember to work with the search engines! So do make sure that the description is accurate, but to the point.

There is also some belief that there is extra weight in putting a title under the photograph in bold, describing again the image. If this is picture is highly relevant to your website then you might get more website traffic. Even if the image is off topic it should help improve your general traffic levels.

This method of driving new search engine visitors to your site through the image searches does not need to be that difficult. Especially with a blog, just remember to add the ALT field with every new image. The downside is that maybe the visitors are not always relevant to what your website is offering, but choose your images and descriptions carefully and a percentage will be relevant and might even return many times over.

So, that is the correct way and the incorrect way to use images to build website traffic. Either create a masterpiece or use the ALT field correctly and work with the search engines.

Provided By: Keith Lunt
If you want to know more about finding website visitors, call over to our website. There you will find load more ideas, and you can get yourself a free copy of our real web traffic ebook.
Website Address: www.realwebtraffic.co.uk/

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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