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"How Promote Your Web Site Effectively"


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Saturday, April 17, 2010

If you are an internet marketer, you are aware that you must promote your web site in order to make money. If you have not yet mastered the art of web site promotion, you will have to make a concentrated effort to do so if you want to succeed in internet marketing. The more you can make your web site visible to the public, the more traffic you receive and the more sales you will make. There are some ways you can promote your web site more effectively, increasing the volume of traffic to your web site.

If you do not already have your own domain name, get one. Your domain name should be catchy and memorable, and be very recognizable to the public. Use a name that is appropriate for your business and do not choose a domain name that is too long. You should avoid annoying banners and pop-up ads. Give your customers free information on subjects relevant to your business and update this information frequently. If you give your visitors substantial, relevant information, they will stay at your site longer and you will make more sales. You will want to submit your site to search engines. Search engines account for a large percentage of traffic to most web sites. This will include positioning and meta tag placement. You will need to test with various search engine tools and you will have to constantly update your site if you want to stay indexed.

If you can afford to pay for advertising, do so. Paying for sponsored results on search engines and banner ads are an excellent way to drive traffic to your site. You can also advertise in online newspapers and magazines. In addition to advertising, you can create an online community. A blog, message boards, email groups, and discussion lists are great places to make and receive comments about your business. Include your custom signature in your postings and post frequently. If you do not have a mailing list, get one. You can keep in close contact with established and potential customers, and build credibility in your market.

A monthly or periodic Ezine can be a very useful tool in giving your customer's new information and product updates. Each time you send out your Ezine to your mailing list subscribers, you will remind them to visit your web site. If your Ezine contains pertinent information your customers may share your Ezine with others, increasing traffic to your web site. Exchanging ads with other internet marketers is a good way to promote your web site as well. You place your ads in your associate's Ezine and other publications, and in exchange you will place their ads in your publications.

Update your web site constantly. Your web site should always be functioning perfectly and you should update articles and features regularly. Check for broken links, pages, and images. If your customers are able to find what they need each and every time, they will return to your web site again and again. Search engine spiders love frequently updated content, so make this one of your top priorities. If you fail to update your content, the search engines will drop your web site from search results. Promoting your web site is the only way you will succeed as an internet marketer.

These are just a few of the ways to bring traffic to your site. Throughout the rest of this report, we will discuss in detail, other sure fire ways to bring traffic to your site. Without traffic, your website is nothing!

How to increase your traffic:

1. Power Up Your Traffic With Search Engines
Bringing more web site traffic to your site can be done by understanding more of your website's standing and statistics. There are so many ways you can bring quality traffic to your site and one of them is by submitting to search engines.
Before dealing with the "how to's" and "do's" and "don'ts" of search engine marketing to bring traffic to your site, let us first have a good look on how search engines work.

Search Engines are special websites that are designed to help people using the Internet to find relevant topics about the things that they are searching for. There are different ways on how search engines work and generate results, but all of them perform three basic tasks. Basically, they search the Internet or selected pieces of the Internet based on important keywords. They keep an index of the words they find and where they found them. They allow users to look for words or a combination of words that are found on their websites.

Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day.

2. Power Up Your Traffic With Linking Strategies That Work
Search engines determine the ranking of indexed pages according to keyword density, the number of links that send visitors to your site, and the quality of the content you place on your site. Over the years, internet marketers have tried to find ways to manipulate and mechanize their content to trick search engines into giving them higher rankings, but most have ended up as failures. Links are quite a bit easier to automate. There are proven ways to automate links, developed by internet marketers across the globe. These linking strategies have been highly successful in drawing traffic to web sites and achieving high rankings in search results. So far, these linking techniques have been very successful, with the emphasis being on "so far".

3. Power Up Your Traffic With Articles
This may not guarantee the peak placement for you in those search engines, but it will surely increase your probability to be incorporated into the pertinent and relevant results. Of course, in the world of online businesses, competition is very high. Sometimes you are up, sometimes you are down. You'll never know unless you take the risk and indulge further.
Regard the information below to be a one-sided recommendation, and advice only, which have been pulled together and accumulated based on both knowledge and research. You must note that all search engine technologies are continuously developing and evolving nowadays, meaning that tactics and strategies that worked last month are most likely useless or less effective today.

4. Power Up Your Traffic With Forums
For someone who is starting a web based business, one of the biggest challenges is generating traffic to their web site. It takes some researching for ways to drive free traffic to your website. Of course there are lots of strategies to promote a website. And one of the best ways to get traffics is through forum postings.

A forum is a gathering of people that usually have the same interest on a certain topic like health, business, hobbies etc. It is designed for those who want to share their opinions, ask questions, socialize, seek help and give advice.
Forums are a treasure trove of information. Participating in forums does not only benefit you, but you will also get the benefit of promoting your website. Of course the more forum postings you had, the bigger chances of generating free traffics.

5. Power Up Your Traffic With eMail Signatures
In today's online marketing strategy, almost all who promote business have a killer email signature on the bottom. So what's in an email signature? And how does it drive traffic to the website you are promoting?

An email signature is like a mini ad that is affixed to the bottom of an email. Its message could be as simple as your name and email or as elaborate as flashing animated graphics. And with a just few mouse clicks, you can add your signature to the bottom of your emails automatically. Generally, an email signature is a free marketing tool, with the power to reach a large number of people.

6. Power Up Your Traffic With FREE Traffic Tools
Tell-a-friend forms are a perfect example of viral marketing. Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astro turfing to create word of mouth for a new product or service. Often, the ultimate goal of viral marketing campaigns is to generate media c overage via " off beat" stories worth many times more than the campaigning company's advertising budget.

Refer-A-friend is a "tell-a-friend" form that you can install on your web site within minutes. The only technical knowledge required is the ability to copy and paste a small piece of code into your web pages. Although you put the same piece of code on every page, visitors can effortlessly refer a specific page from deep within your web site because of page-sensing technology.

Provided By: Sergio Blasko
Did you find this article helpful? If you did, then you may find more useful info here:
Website Address: www.profitfromnet.org/

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