As any internet marketer will tell you, the Holy Grail for online businesses is to end up on the front page of Google's search engine results page (SERP) for a given keyword or phrase. But, since Google shows only ten listings per page, the competition is rather fierce among hundreds, if not thousands of web sites.

So, how is the average internet marketer supposed to crack such an exclusive club in order to obtain a steady stream of traffic (without busting the operating budget)? Well, like the story of the two hunters being chased through the woods by a bear, the guy in front didn't have to be faster than the bear-just faster than the other hunter.

The same goes for achieving optimized front page rankings on the Google SERP. Your website, or its best keywords, don't have to be perfect, they just have to be slightly better than the other guys. And, to make that edge occur, there are only two things you have to be able to control:

*the amount of competition against you, and
*how strong the competition is against you.

The keyword analysis for certain high-volume niches are extremely competitive. High competition is an indication of how many marketers are competing for a particular keyword or phrase. Wouldn't it be nice if there was some type of keyword research tool that would be able to provide such useful information?

Strength of competition, the second factor, is rather obvious: who would you rather step into the ring against, John Cena or PeeWee Herman? Same thing with internet marketing keyword research. On one hand, you've got a keyword phrase that puts you into direct competition against a mature website optimized to the hilt with great content and thousands of backlinks. On the other hand, you find a keyword phrase that gives you a chance to make the front page of Google up against simple web sites that haven't been optimized, are relatively new and have only a couple of back links at most.

Is there any doubt? Clearly you should shoot for targeted traffic using the less competitive keyword phrase since it will give you a better chance to hit Google's front SERP ahead of less formidable adversaries. But, how would you ever be able to gauge that type of relative strength in the competition?

Wouldn't it be great if there was some type of targeted traffic analysis software that would be able to provide such valuable information about less competitive but more lucrative keywords?

Provided By: Hank Stanley
Well, guess what, SEO fans? Relative keyword strength is only one of an impressive array of market analysis functions that are part of a unique suite of search-engine-friendly tools. Find out how to get a 12-day free trial using this great software, along with accompanying video tutorials.
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