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02. Now That You Have Decided To Start An Online Business, Now What? You Need A Niche Of Course!
You Need A Niche Business! Let me explain why, in these times you need to have a business within a narrow and defined niche.:
The fact that you are reading this article suggests you already possess a very important quality necessary in starting an online business, an Interest or desire. Better yet would be a passion! Now lets turn that interest to focus on your choosing the right business to start. I won't be able to ...

07. Why Even A Small Business Or Sole Proprietor Needs A Business Plan
Why Even A Small Business Or Sole Proprietor Needs A Business Plan. Before Starting even a home based business you should write down your short and long term goals.:
To start a sole proprietor home based business, especially if you are going to ease yourself into business while maintaining your day job you probably will not require a formal business plan. However, that is not to say you should not lay down a "plan" for your business. A sort of road m...

13. Building Your Online Business Website Part 3
The Mechanics Of Getting Started; Domain Name, Hosting, Getting Built:
The first thing you need to do before you start building your web site is to acquire an appropriate domain name. Your domain name may be the name as your business or the product or service you sell. Here are some tips on deciding on a great domain name. Domain Name Your domain name shoul...

18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

Small Biz Articles Archive Category: SEO
 
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"How to Increase Targeted Traffic to Your Site"


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Friday, June 18, 2010

As any internet marketer will tell you, the Holy Grail for online businesses is to end up on the front page of Google's search engine results page (SERP) for a given keyword or phrase. But, since Google shows only ten listings per page, the competition is rather fierce among hundreds, if not thousands of web sites.

So, how is the average internet marketer supposed to crack such an exclusive club in order to obtain a steady stream of traffic (without busting the operating budget)? Well, like the story of the two hunters being chased through the woods by a bear, the guy in front didn't have to be faster than the bear-just faster than the other hunter.

The same goes for achieving optimized front page rankings on the Google SERP. Your website, or its best keywords, don't have to be perfect, they just have to be slightly better than the other guys. And, to make that edge occur, there are only two things you have to be able to control:

*the amount of competition against you, and
*how strong the competition is against you.

The keyword analysis for certain high-volume niches are extremely competitive. High competition is an indication of how many marketers are competing for a particular keyword or phrase. Wouldn't it be nice if there was some type of keyword research tool that would be able to provide such useful information?

Strength of competition, the second factor, is rather obvious: who would you rather step into the ring against, John Cena or PeeWee Herman? Same thing with internet marketing keyword research. On one hand, you've got a keyword phrase that puts you into direct competition against a mature website optimized to the hilt with great content and thousands of backlinks. On the other hand, you find a keyword phrase that gives you a chance to make the front page of Google up against simple web sites that haven't been optimized, are relatively new and have only a couple of back links at most.

Is there any doubt? Clearly you should shoot for targeted traffic using the less competitive keyword phrase since it will give you a better chance to hit Google's front SERP ahead of less formidable adversaries. But, how would you ever be able to gauge that type of relative strength in the competition?

Wouldn't it be great if there was some type of targeted traffic analysis software that would be able to provide such valuable information about less competitive but more lucrative keywords?

Provided By: Hank Stanley
Well, guess what, SEO fans? Relative keyword strength is only one of an impressive array of market analysis functions that are part of a unique suite of search-engine-friendly tools. Find out how to get a 12-day free trial using this great software, along with accompanying video tutorials.
Website Address: www.usfreeads.com/2445475-cls.html

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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