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Small Biz Articles Archive Category: eBooks
 
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"How to Market Your E-Book - Strategies That Won't Fail"


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Saturday, September 18, 2010

Writing an e-book is relatively easy. There are many guides and how-to articles to help you do it. In this article though we will discuss the endless possibilities to market your e-book. These times, people buy more and more information online despite the economic crisis. It is the right time to write your e-book and start to market it!

Here are the proven strategies that won't fail.

First strategy to market your e-book involves blog marketing. When working on your e-book try to create some anticipation on your blog or website informing visitors about your work. Ask for recommendations, maybe create a wish-list. You could also reveal some aspects of your e-book or let visitors read the e-book contents or give away free sample chapters, you name it. It's a good strategy to create a hype before launching. People will be more prepared to decide to buy your e-book.

Since you have a list of friends or a base of readers you can ask them to e-mail their friends regarding your e-book, tell their colleagues about your work, link back to you from their website, if any, or promote your e-book in social media. If your readers care about you and your efforts then they will spread the word increasing your customer base.

You know it. In the online world you worth nothing without a website or blog. So, create an appealing website to sell your e-book. It would be fairly easy to write some content and create an image for your new e-book. Don't forget to include descriptive headings, a list of the e-book contents, the benefits you can get from reading and of course some testimonials from your satisfied readers. Your website should not look like an advertisement because people nowdays hate ads. Instead it should be a friendly website where anyone can hang around and get information about you and your e-book. You can also add bonuses for your customers. Give them as much value as possible and learn to over-deliver.

Fixing the price of the e-book is another serious issue. Decide whether you want to sell an expensive e-book for less readers or something that's close to free and is selling to thousands. Remember that most people are looking for free information online and they will likely bypass your e-book if it is too expensive. A good strategy would be to investigate related websites and see their prices, then fix your price according to an average price.

Another strategy to market your e-book is to advertise it in on-line communities (forums). First find forums related to your niche and then get involved in the discussion. There are a lot of people (prospective buyers) who hang around in on-line communities. You can also create backlinks to your website from your post's signature hoping that people will find you. And they will likely do.

If you follow the strategies above and you are as determined as possible you may seize the benefits of success. There are other ways to market your e-book but then this article would be to big to read. I wish you all success in your marketing ventures!

Provided By: Maria Markella
Maria Markella is a young IT professional currently working as a webmaster and network administrator.
Website Address: www.digitalstarproducts.com/star/-detail-232.html

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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