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Small Biz Articles Archive Category: Online Business
 
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"In Just 3 Steps Your Hobby Becomes an Online Money Making Opportunity"


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Sunday, April 19, 2009

When I first started looking for ways to make online money, I was assured that all I had to do was find something I was passionate about. I thought about my hobbies and passions. But I couldn't envision turning any of them into an online money making opportunity.

But, being a diligent student, I did what I was told. Surprisingly, I found that if you're willing to invest the effort, it's easy to turn almost anything you're passionate about into an online money making opportunity.

Now if your passion is studying the mating habits of the Blue Ringed Octopus, you may be out of luck. But, seriously, there's probably SOMETHING you enjoy that a few thousand others are also into.

So, spend 15 minutes making a list of your hobbies, interests and passions. Then start with your favorite and let's take three steps to turn it into an online money making opportunity for you.

Your first step is to find a starving crowd. This is where you determine whether you can really make money online with your hobby. No reason to go further if no one is hungry for information and products in your niche.

To determine if there's a starving crowd, do three things. First, run a search using a couple of different free keyword tools to determine how many people are searching for information in your niche. Second, run a Google search and see how many people are using adwords to advertise in your niche. Finally, go to the bookstore and see how many magazines are available related to your hobby.

So let's assume there are others searching out information on your hobby. And people are paying to advertise in your niche. And people are buying magazines on the subject. Great, you're in business.

But, you can't stop there. If you want to really make money online, you have to take the second step and identify your specialty within your niche. Some call this "drilling down" into your niche.

For example, there are a lot of ways to make online money if your passion is house pets. But house pets is a huge market. Too huge to go after. You have to focus. Maybe you really like dogs. And you really really like doggy health and nutrition. And you believe in natural and organic solutions.

Great, you've gone from being an expert in house pets to being an expert in holistic and organic solutions for dog health and nutrition. This is a targeted market. Much easier to tackle than house pets in general. Of course as you're identifying your specialty, you'll want to go back through step one and make sure others are interested in this aspect of house pets too.

The third step is the hardest. And, not surprisingly, it's the one that's crucial if you want to REALLY make money online. You must brand yourself as an expert in your specialty. You must create an online presence that causes people to trust you when you speak on your subject. If people trust you, they will like you. And, ultimately, they will buy from you. Again and again.

Many people have a real desire to start an online business. Most can't get past wondering what business is a fit for them. Others dive in head first without taking the proper steps to make sure they can succeed, and then quit in frustration. Following these three steps will insure that you get started, and get started right.

Provided By: Jennifer Herndon
Jennifer Herndon works from home with her kids. She has been a home business consultant for over 11 years. Read more now at Jennifer's Work at Home Millionaire Journey blog. Get step-by-step instruction from the master on starting your online business from scratch inside The ListBuilding Club.
Website Address: www.jenniferherndon.com/

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