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17. Make Your Web Site Known, A Marketing Overview
Here is a Web Marketing Overview Which Will Help You Make Your Web Site Known:
Internet marketing is something that you should consider even before your web site is up and running. The term internet marketing or online marketing is used loosely for many techniques and strategies of marketing a web site, and ensuring that it receives the traffic it deserves. Very rarely do in...

18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

15. Building Your Online Business Website Part 5
Here is Why Creating and Keeping Your Web Content Up To Date Is So Important:
Creating and Keeping Your Web Content Up To Date/Content is King! Market On The Net: You might have the best product or service to offer in its class, but it wouldn't do your business much good if your prospective customers do not know of your existence. In this day and age, where technology rul...

06. Crunch Time, Self Evaluation, Should You?
Should You Start An Online Business? Things To Reconsider Before You Do:
You have finally decided to take the inevitable plunge and go in for an online business to begin a new career. It is great to take this step by applying your life's experiences and your passion for doing what you always wanted to do. Frankly, your subconscious mind and aptitude considered all pros...

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"In Just 3 Steps Your Hobby Becomes an Online Money Making Opportunity"


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Sunday, April 19, 2009

When I first started looking for ways to make online money, I was assured that all I had to do was find something I was passionate about. I thought about my hobbies and passions. But I couldn't envision turning any of them into an online money making opportunity.

But, being a diligent student, I did what I was told. Surprisingly, I found that if you're willing to invest the effort, it's easy to turn almost anything you're passionate about into an online money making opportunity.

Now if your passion is studying the mating habits of the Blue Ringed Octopus, you may be out of luck. But, seriously, there's probably SOMETHING you enjoy that a few thousand others are also into.

So, spend 15 minutes making a list of your hobbies, interests and passions. Then start with your favorite and let's take three steps to turn it into an online money making opportunity for you.

Your first step is to find a starving crowd. This is where you determine whether you can really make money online with your hobby. No reason to go further if no one is hungry for information and products in your niche.

To determine if there's a starving crowd, do three things. First, run a search using a couple of different free keyword tools to determine how many people are searching for information in your niche. Second, run a Google search and see how many people are using adwords to advertise in your niche. Finally, go to the bookstore and see how many magazines are available related to your hobby.

So let's assume there are others searching out information on your hobby. And people are paying to advertise in your niche. And people are buying magazines on the subject. Great, you're in business.

But, you can't stop there. If you want to really make money online, you have to take the second step and identify your specialty within your niche. Some call this "drilling down" into your niche.

For example, there are a lot of ways to make online money if your passion is house pets. But house pets is a huge market. Too huge to go after. You have to focus. Maybe you really like dogs. And you really really like doggy health and nutrition. And you believe in natural and organic solutions.

Great, you've gone from being an expert in house pets to being an expert in holistic and organic solutions for dog health and nutrition. This is a targeted market. Much easier to tackle than house pets in general. Of course as you're identifying your specialty, you'll want to go back through step one and make sure others are interested in this aspect of house pets too.

The third step is the hardest. And, not surprisingly, it's the one that's crucial if you want to REALLY make money online. You must brand yourself as an expert in your specialty. You must create an online presence that causes people to trust you when you speak on your subject. If people trust you, they will like you. And, ultimately, they will buy from you. Again and again.

Many people have a real desire to start an online business. Most can't get past wondering what business is a fit for them. Others dive in head first without taking the proper steps to make sure they can succeed, and then quit in frustration. Following these three steps will insure that you get started, and get started right.

Provided By: Jennifer Herndon
Jennifer Herndon works from home with her kids. She has been a home business consultant for over 11 years. Read more now at Jennifer's Work at Home Millionaire Journey blog. Get step-by-step instruction from the master on starting your online business from scratch inside The ListBuilding Club.
Website Address: www.jenniferherndon.com/

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