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Small Biz Articles Archive Category: Affiliate Programs
 
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"Is Affiliate Marketing The Thing For You?"


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Monday, March 9, 2009

In my startup months in Internet Marketing I was frequently overwhelmed and couldn't stay one track. I needed to focus and yet I felt compelled to do several things at once.

When I was in my previous career I was proud of how well I could teach the sales, marketing, and retailing concepts to the folks I was training. I made it so simple that anybody could get it if they wanted to.

In order to simplify your understanding of Affiliate Marketing you just have to know this...You need a good offer and you need a buyer looking at it.

This is an even more distilled description than my old standard which is Traffic + Conversion = Sales. I used to say this was the "essence" of affiliate marketing.

But look, Traffic + Conversion IS a buyer! So it holds true but an offer plus buyer is more succinct AND mentions a VERY important part of the process which is the offer. The offer COULD be "Conversion" but let's let it stand there.

Why am I telling you this? Because It's my style. I like to oversimplify things because it takes me into a "zone" where I can flourish.

So, if you want to boil your understanding of Affiliate Marketing down to the bottom of the pot I guess we'd have to go with this. As an affiliate salesperson you have made the decision to sell another person's product for a commission.

So, in a way, you have the "product" thing taken care of for you.

You, as an affiliate, only need to provide ONE THING. A buyer.

I know. I've called them many things, but, as we put it in the biz back in the day, traffic is necessary, buyers are absolutely essential.

Traffic can come and look and leave! Score - zero. Traffic can come and leave their name and leave without buying. But you have their name and another shot at them.

Traffic can also come and buy! The ultimate visitor buys AND leaves their name and email address. We don't have to go into the One time Offer and Backend here at this time.

I'm trying to simplify, after all.

I started the hard way and now after struggling for a year an a half with some measure of success I am coming full circle to affliate sales. I can still build a list.

I'll attract my customers to a landing page and gather names there. Then I'll forward them to the offer.

So, unless you are going to go "bare" (my term for direct linking) all you really need is landing pages, hosting, domain, and autoresponder with web form to collect names and build your list.

If you were to go "bare" (direct linking) all you need is a customer to direct to your affiliate link.

I started out by saying I like to keep it simple, then it explodes into a detail description of something simple. A bit of an irony.

Still, if you want to make money as an affiliate you have to learn how to drive traffic to an affiliate's offer.

I started by writing articles and using Pay-Per-Click.

So, for you I recommend this. Before you get nuts over an offer or a market (the people who buy the offer) you might want to make a list of all the traffic generation methods available online to you.

When you know what you want to do to get traffic, (buyers) find a market you like and an offer that's being purchased right now by that market's buyers.

Then, get to work. Get traffic to that offer, over and over again. Stick with it.

Once it starts to pop keep pushing.

If you have a good offer and you are getting your traffic from the market (group of people) that buy that kind of offer you are on the right track and you will be pleasantly surprised at how much you'll learn in a few months.

In addition, your persistence will cause you to earn some money. That IS the ultimate goal, isn't it?

Provided By: Riley West
Riley West's blog examines Internet Marketing issues that the others don't. If you want to see an insightful and instructive inspection of a small slice of the Internet Marketing world, visit his blog.
Website Address: www.makinganinternetmarketer.com

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