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"Keyword Research - The Four Golden Rules"


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Monday, May 10, 2010

Keyword Research Definition

In the online realm, Keyword Research is the process of identifying the terms and phrases that can enhance the "searchability" of a site with respect to the Search Engines (Google, Yahoo!, MSN/Bing). It is the preoccupation of Search Engine Optimization (SEO) professionals and enthusiasts who want to enhance the number of visitors to the websites they market.

Why Is It Important?

Keyword Research can be thought of as the first step in the SEO process. And therefore, the major determinant of failure or success in your SEO exercise. Choosing the wrong keywords or opting for the weaker ones will bring you little or no traffic. Identify your "golden nugget" keywords and your website is assured of success; your SEO initiatives will become easier and forthwith rewarded with tangible results.

Two Archaic Systems

* Long-hand method. In the absence of a formal name, "long-hand" approach is what I call the method taught by most. It is the system which uses both-- Google Search and Google Adwords Tool. The system identifies words and phrases which have substantial traffic and a low number of websites which "compete" for them.

* Keyword Effectiveness Index (KEI)- is similar to the above. It uses the same elements-- popularity and competitiveness; then establishes an "index" by getting the ratio--popularity:competitiveness. A higher KEI means a better rating keyword.

* The problem with the above two- is that it uses just two criterion elements. Popularity (number of visits per month) and competitiveness (number of websites than contain a key phrase) are good indicators of keyword potential. Other elements must be considered because they play an equally important role in determining keyword effectiveness-- as will be seen below. Also, both of above systems require so much time to do; it takes several hours to identify the good keywords for a niche.

The New Methodology of Keyword Research - Four Golden Rules

Instead of just two, the new system uses four elements. The Four Golden Rules of Keyword Research mandates the systematic consideration of the following.

1. Traffic - must have good popularity. Daily or monthly visits of sufficient number.

2. Relevance - must be niche pertinent. Appropriateness ratio in tandem with market.

3. Competition - must not be over-rivalled. Competing webpages less than set maximum.

4. Commerciality - must have earning potential. Sufficient daily dollar activity.

So, exactly how do you undertake the new approach to Keyword Research?

All You Need Is Twenty Minutes

It cannot be done without the appropriate tool. What you need is the Market Samurai software; that automates the process of downloading the data from Google Search and Google Adwords Tool. Same basic data is used-- as in the Two Archaic Systems (see above); but other relevant data are likewise retrieved. These are then "crunched" by algorithms to reveal your "Golden Rule" information.

By using the Market Samurai Keyword Research Tool (MSKRT), you can easily and authoritatively identify your "golden nugget" keywords.

Provided By: Raffy Chan
Raffy Chan is an architect, consultant, entrepreneur, writer and internet marketing enthusiast; based in California.

Get assistance with your Keyword Research to know your "golden nugget" keywords...

Download his free ten-page PDF eTutorial on Market Samurai in Twenty Minutes: A Beginner's Guide to Keyword Research in Four Easy Steps from

Website Address: www.marketsamuraiforfree.com/

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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