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Small Biz Articles Archive Category: SEO
 
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"Natural Search Engine Optimization"


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Sunday, June 20, 2010

When it comes to websites, the importance of Natural Search Engine Optimization (SEO) - also called Organic SEO - should not be underestimated. A website built using SEO best practices will always, eventually, triumph over websites that are keyword stuffed, have misleading meta text, and who engage in link-farming.

Developing a website that has the ability to generate, naturally, top-of-the-page listings in a search engine results page (SERP) starts at the very beginning of the website design processes. First, you need to design a logical structure to your website, making sure that all of the pages are intuitively navigable and that your site's linking structure is obvious and easy to find.

Next you need to look at the Title Tags for your site's pages. A Title Tag tells the website visitor what they can expect to find on that page and usually includes the company or website name and then several words describing or titling the page, such as "About Us," "FAQ," or "Contact." There are standard pages that most websites contain and site visitors are accustomed to such conventions. A good title tag for the Home page of your website would be the company name, plus your company's business, and your location. For example, a law firm in New York might have "Smith and Smith, Attorney's at Law, Serving New York, NY." And the same firm's Contact page could have "Smith and Smith, Attorney's at Law, Contact Information."

Following the Title Tag, you need to think about the Meta Descriptions for the individual web pages. Your Meta Description should be between 25 and 30 words and be no longer than 180 characters - including spaces and punctuation - in length. The Meta Description tag should be a brief overview of the content contained in the page - for example, a good Meta Description for an "About Us" might be: [Smith and Smith]'s history, information about services, and references from satisfied clients.

You also need to think about and decide on your Meta Keywords; these are the words that you think potential site visitors might type into a search engine when looking for a site like yours. In addition to the name of your company, you need to use words and phrases common to your industry or the services you provide. Note that whatever keywords you choose to include in your Meta Keywords list, need also to be present in the content or visible text of the page. Some Meta Keywords for our fictional law firm would like be: attorney, attorney at law, legal, legal advisors, law, professional lawyers, etc.

Finally, you need to develop strong visible website content: this is what the website visitor sees when they visit your site. The text needs to be readable, relevant, and compelling - compelling enough so that it moves the reader to some action, such as contacting your company or placing an order. You will want to judiciously use keywords throughout your individual web pages, with a density between 1% and 3%. Make sure that you are not adding keywords just to add them - they need to be relevant and helpful to the reader.

Crafting a website that has Natural Search Engine Optimization can be a challenge, but it is well worth the time it takes to develop the structure, meta content, and visible content. Your visitors will be happy and the search engines will rank your site highly on the SERPs.

Provided By: Fred Meek
Fred Meek is an SEO consultant in Austin, Texas. Affordable Web Design is a big part of what we do at MindBOX SEO. Learn more or contact the author by visiting http://www.mindboxseo.com
Website Address: www.mindboxseo.com/web/

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