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17. Make Your Web Site Known, A Marketing Overview
Here is a Web Marketing Overview Which Will Help You Make Your Web Site Known:
Internet marketing is something that you should consider even before your web site is up and running. The term internet marketing or online marketing is used loosely for many techniques and strategies of marketing a web site, and ensuring that it receives the traffic it deserves. Very rarely do in...

03. Example List Of Businesses You Could Start
List of Businesses That You Can Start And Run. This List Includes Both Online And Offline Businesses:
The below list is by no means the definitive list but should be enough, hopefully, to get your imagination going. I wanted to show you this list before proceeding to the next series of article's where we will disover what you need to consider before selecting your niche. A B C D E F G H ...

16. Plan to Maintain Your Web Site for the Long Haul
Discussion On The Importance of Maintaining Your Web Site for the Long Haul:
Once a web site is up and running it is important for you to understand the significance of maintaining it on a regular basis. Experts recommend that the information and style of your web site should be updated often so as to keep your visitors interested. It is also important that your web site i...

15. Building Your Online Business Website Part 5
Here is Why Creating and Keeping Your Web Content Up To Date Is So Important:
Creating and Keeping Your Web Content Up To Date/Content is King! Market On The Net: You might have the best product or service to offer in its class, but it wouldn't do your business much good if your prospective customers do not know of your existence. In this day and age, where technology rul...

Small Biz Articles Archive Category: SEO
 
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"Reverse Search Engine Optimization: Replace The Bad With The Good"


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Monday, September 28, 2009

Reverse SEO...what? Is this even a real thing, or just some sort of search engine marketing ploy?

Regular SEO means practicing positive online reputation management and making sure your website reaches the top of the search engine rankings. But reverse SEO means doing the opposite, and pushing negative press and negative reviews further down the search results.

Use reverse search engine optimization when your company or brand has been lambasted in the online world, and that negative review is showing up at the top of the Google search results. Reverse SEO pushes the negative pages down in the ranking, but doesn't necessarily put your page at the top.

We have a friend who once had a very unpleasant experience with his personal bank, and blogged about the experience. For months afterward, if you were to Google the name of that bank - and it was a small one, so it's not like you were spoiled for choices - his post was the #1 result. Even now, it still appears in the top ten. If the bank were to practice a little reverse search engine optimization, they could have that problem solved quickly.

What about when customers are Googling your name or products, but your competitor's name is showing up at the top? While you have to admire the other guy's online reputation management, it can be aggravating when you're selling roses, but your competition's tulips keep popping up instead. While you can hope and pray that the other guy goes out of business soon, you're better off trying a little reverse search engine optimization instead. It's cheaper, easier, and doesn't cost other people their livelihoods.

Search engine marketing experts tell us that most people don't visit the second or third pages of results. So the goal behind reverse search engine optimization is to push a negative review like that off of the first page, and possibly into the fourth or fifth page.

So what are some reverse SEO techniques? What can you ETHICALLY do to make sure your bad press or your competition's results are being pushed farther down the search page?

The biggest weapon in our reverse search engine optimization arsenal: start blogging. Search engines love blogs, because they provide fresh content. And the more fresh content you have, the higher you place in the search engine results. Publish a new blog post at least two or three times a week (10 times a month).

Another reverse search engine optimization technique is to write press releases filled with your search engine marketing terms. If you sell roses in Chicago, write press releases about roses in Chicago. It helps search engines find your content useful, which boosts you up in the rankings, and pushes the other websites down.

Leaving comments on other websites is another effective reverse search engine optimization practice. By leaving comments on other discussion forums, blogs and social networks with links that point to your blog posts, you tell the search engines your blog is important. If you find a blog about removing thorns from roses, leave useful comments like "I wrote about five ways to safely remove thorns on my own blog," and then link it to your blog.

Finally, joining social networks is another great reverse search engine optimization method. Believe it or not, search engines will even post results from Facebook, MySpace, and YouTube in their search results. So don't forget to include valuable content (including keywords) on these other sites, which will then start appearing on the top search pages.

Provided By: Julie Ann Ross
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients' online presence and managing their public relations online through traditional and Reverse SEO.
Website Address: www.rostinreagorsmith.com/solutions

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