WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Types of Blogs You Can Build
Types of Blogs You Can Build:
The types of blogs you can build are limited only by your imagination and by your willingness to conduct research. For instance, while some bloggers focus on general topics, such as cars, other bloggers narrow the scope of their blogs even further to sub-topics, such as luxury cars or antique cars...

Search Engine Optimization Explained
search engine optimization explained:
Have you ever had search engine optimization explained to you thoroughly? Do you understand it well enough to confidently implement it on your current commercial site and actually expect to see results in a matter of weeks or months? Or do you simply not care about search engine optimization becau...

Popularity Of Blogs
Popularity Of Blogs:
Blogs have become very popular in recent years. They are great ways for a person to share their ideas and thoughts in a public forum. The come from all over the world and each one is jam packed with different cultures, beliefs, and thoughts. They are also great for creating an online community tha...

Some Clickbank Basics
Clickbank Basics:
You have to be somewhat in the know to even have heard the name "Clickbank" much less know what it is. This is funny because the truth is that Clickbank is far and away the largest internet marketplace for digital products and affiliates who want to sell them in the entire internet. That...

Small Biz Articles Archive Category: SEO
 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Reverse Search Engine Optimization: Replace The Bad With The Good"


There are no comments shared for this Small Biz Articles Archive.

Click here to be the first to share your comments for this Small Biz Articles Archive.

Monday, September 28, 2009

Reverse SEO...what? Is this even a real thing, or just some sort of search engine marketing ploy?

Regular SEO means practicing positive online reputation management and making sure your website reaches the top of the search engine rankings. But reverse SEO means doing the opposite, and pushing negative press and negative reviews further down the search results.

Use reverse search engine optimization when your company or brand has been lambasted in the online world, and that negative review is showing up at the top of the Google search results. Reverse SEO pushes the negative pages down in the ranking, but doesn't necessarily put your page at the top.

We have a friend who once had a very unpleasant experience with his personal bank, and blogged about the experience. For months afterward, if you were to Google the name of that bank - and it was a small one, so it's not like you were spoiled for choices - his post was the #1 result. Even now, it still appears in the top ten. If the bank were to practice a little reverse search engine optimization, they could have that problem solved quickly.

What about when customers are Googling your name or products, but your competitor's name is showing up at the top? While you have to admire the other guy's online reputation management, it can be aggravating when you're selling roses, but your competition's tulips keep popping up instead. While you can hope and pray that the other guy goes out of business soon, you're better off trying a little reverse search engine optimization instead. It's cheaper, easier, and doesn't cost other people their livelihoods.

Search engine marketing experts tell us that most people don't visit the second or third pages of results. So the goal behind reverse search engine optimization is to push a negative review like that off of the first page, and possibly into the fourth or fifth page.

So what are some reverse SEO techniques? What can you ETHICALLY do to make sure your bad press or your competition's results are being pushed farther down the search page?

The biggest weapon in our reverse search engine optimization arsenal: start blogging. Search engines love blogs, because they provide fresh content. And the more fresh content you have, the higher you place in the search engine results. Publish a new blog post at least two or three times a week (10 times a month).

Another reverse search engine optimization technique is to write press releases filled with your search engine marketing terms. If you sell roses in Chicago, write press releases about roses in Chicago. It helps search engines find your content useful, which boosts you up in the rankings, and pushes the other websites down.

Leaving comments on other websites is another effective reverse search engine optimization practice. By leaving comments on other discussion forums, blogs and social networks with links that point to your blog posts, you tell the search engines your blog is important. If you find a blog about removing thorns from roses, leave useful comments like "I wrote about five ways to safely remove thorns on my own blog," and then link it to your blog.

Finally, joining social networks is another great reverse search engine optimization method. Believe it or not, search engines will even post results from Facebook, MySpace, and YouTube in their search results. So don't forget to include valuable content (including keywords) on these other sites, which will then start appearing on the top search pages.

Provided By: Julie Ann Ross
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients' online presence and managing their public relations online through traditional and Reverse SEO.
Website Address: www.rostinreagorsmith.com/solutions

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

This Small Biz Articles Archive Entry Viewed 2,864 Times
The PermaLink for this Small Biz Articles Archive is:
Reverse Search Engine Optimization: Replace The Bad With The Good


 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page