WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Wordpress Wizardry Online Book
If you have a WordPress blog for selling your affiliate products or AdSense Then Wordpress Wizardry is the only book you need!:
If you have a WordPress blog for selling your affiliate products or AdSense Then Wordpress Wizardry is the only book you need! Until last year, the author could never figure out why his Wordpress sites just didn't bring in the same money as the static sites he had built. Wordpress was such a ...

MiniSite's, How To Create
Discover The Easy & Free Way To Create A Great Looking Minisite In Thirty Minutes Or Less. Even If You've Never Created A Web Page Before.:
Discover The Easy & Free Way To Create A Great Looking Minisite In Thirty Minutes Or Less. Even If You've Never Created A Web Page Before! Great looking minisites are an absolute cinch to create. Here's how: You do not need expensive software. You do not need any technical experien...

Add Audio To Your Website With A Simple Step-By-Step Flash Audio Wizard Program
A Simple Step-By-Step Flash Audio Wizard That Creates Everything You Need To Add Audio To Your Website:
A Simple Step-By-Step Flash Audio Wizard That Creates Everything You Need To Add Audio To Your Website FACT:Adding Audio To Your Website Can Increase Performance by up to 312% Are you using audio yet? If the answer is NO ... You could be losing out on hundreds of extra follow up subscr...

Web Developers To Build Your Website, How To Hire
How To Hire Web Developers To Build Your Website:
Are You Planning To Hire A Web Developer to build a website? Get The Answers To Top 10 Questions That Will Help Your Project Succeed If you would like to hire a web development firm to built your website but you are unsure on where to start and what to expect when working with web develo...

Small Biz Articles Archive Category: Newsletters
 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Running Marketing Campaigns By Creating Email Lists"


There are no comments shared for this Small Biz Articles Archive.

Click here to be the first to share your comments for this Small Biz Articles Archive.

Friday, December 5, 2008

If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your web site to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.

You might also want to include useful links to either your web site as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

Provided By: Ray Plumlee
Authors biography not provided.
Website Address: www.wwwhelper.com

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

This Small Biz Articles Archive Entry Viewed 4,105 Times
The PermaLink for this Small Biz Articles Archive is:
Running Marketing Campaigns By Creating Email Lists


 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page