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"SEO Marketing - Anatomy of the Meta Tag"


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Friday, February 12, 2010

If you're new to Internet marketing, you must have heard about search engine optimization. And when it comes to SEO, you surely must have encountered the term "Meta Tags."

Meta tags provide search sites information regarding a certain web page before it is displayed through a link that has been clicked. With these, web spiders already know what kind of information is going to be shown. When a person runs a search on a certain keyword, the search engine's crawlers will look for pages that are relevant to this keyword. And the way these crawlers determine relevance is by looking at meta tags.

Web pages are usually ranked in Search Engine Result Pages (SERPs) according to a variety of factors. Aside from tags, they can also be indexed based on their online popularity as evidenced by the number and quality of links they have. Good links lead to or come from pages with high credibility and bad ones associate with pages which are unpopular or simply unknown. Hence, when a page is new, using these strategic words are crucial. This is because new pages still have to build on their popularity and that means these terms will be the most significant indicators of their relevance to searches made on the search tools.

Although their raw html form are meant for search engines and are invisible to site visitors, they can be critical as they appear right below links found in a search results page. Through these terms, which are descriptions of the links displayed on a SERP, people will decide if such links are to be clicked or not. Of course, a good description will likely end up in the Internet user clicking the link and a bad one will simply end up in a clickaway. Hence, the role of meta tags could never be underestimated.

The most basic rule in creating these terms is to use appropriate keywords, meaning, those that actually define what the website is all about. Although Google now gives less importance to them when indexing pages, Yahoo, MSN and other search sites still consider them. Having these terms for each page will also help improve users' experience of a certain web site since this allows search sites to point exactly to the page where the sought information could be found and not merely to the site's home page. Still, unless one is an SEO expert, it is best to hire the services of a search engine optimization company in creating the best and most suitable terms for this purpose.

Provided By: Miles Prescott
SEO Arbiter provides effective, reliable and affordable St Louis SEO in Missouri. You can chat with their online specialists anytime to get a free quote.
Website Address: www.seoarbiter.com

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