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Small Biz Articles Archive Category: Online Business
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"The Importance of Promoting Your Site"

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Friday, October 29, 2010

Have you ever been to a market? If you have you'll know that stallholders tend to shout out to alert people to their wares. It makes sense - if they just stood there you'd be liable to walk right past and not even see them.

The same applies to your site or blog online. If you don't shout about it you won't get the same level of traffic or sales you would get otherwise and you therefore won't make money. It might seem to be a strange comparison to make - after all you can't get much more different than a market stall and a website. But the comparison is there and it's real. We could actually all learn a lot from the best and most profitable stalls on any market.

A clear layout with everything nicely labeled

This is the best part of all good market stalls. But your website should be like this as well - and not just on the home page either.

Let's think about this for a moment. People can arrive on your site or blog on any page, but they will probably look at the home page as it gives them a good idea of can arrive on your site or blog on any page,.

If I were to do that now, would I know instinctively and easily what your site was all about? Or would I be confused and possibly disinterested?

You have to lay out your wares on your site just as you would on a market stall. Present everything so there is no doubt at all what your site is focused on. Label all the sections so you can guide your readers round your site and make more of it for them. If you can draw people in with a neat and easy on the eye design, you'll reduce the number of people who hit one page of your site and then leave again - before you can even sell them anything.

Alerting potential customers to the stall's location

This is the flip side of the coin. You need to be able to point people to your website, just as people can be pointed towards a market stall in various ways.

Think about where those people are likely to congregate and build links from those places back to your website. A good way to do this is via a site called Comment Luv. It allows you to search for sites that allow comments. But these aren't just any sites. The sites are using the Comment Luv system and it means they give you a do follow link back to your site that people can follow. The trick is only to use those sites that are relevant to your site's topic. But by building quality links like this you will be laying lots of breadcrumb trails back to your site.

In short, the more you can do to promote and highlight the fact that your site exists, the more people will start to reach it and explore it. The next step they'll take is to start buying.

Provided By: Will Edwards
"Personal Development is my passion. I believe that life holds a specific purpose for you; and the most important thing you can do is ... find it." White Dove Books exists to help people develop their own unique talents, abilities and passion in order that they may lead more meaningful, joyful and fulfilled lives.
Website Address: www.makemoneydoingnothing.net

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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