WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Pay Per Click Advertising
Pay Per Click Advertising as a Marketing Tool:
Marketing Your Web Site A word about marketing your web site. Once upon a time the "Free" Search Engines were all we had. Now we have the Pay-Per-Click Search Engines. All commercial web sites should include an advertising budget in ...

Political Campaigning on the Internet
Tip's On Using The Internet For Political Campaigning:
With Governor Howard Dean's initial successes in building a base of small donors and fund-raisers, a strategy that transformed a former governor, from one of the smallest states, with no national fund-raising network into the best-financed Democrat in the presidential cam...

How To Learn How To Start And Run An Internet Business For No Cost, Easily And Quickly
How To Learn How To Start And Run An Internet Business For No Cost, Easily And Quickly:
By nature I am a lazy person. Let me explain. Now don't jump to the obvious conclusion that being lazy is a bad thing. In the way I mean it is not. All my life I have always looked at a task from the perspective of how can I do that easier. During a past life as a Naval Officer I tried to look a...

Online Presence for Bricks and Mortar Stores
How to get started with an Online Presence for Bricks and Mortar Stores:
Updated: 24 May 2008 Not content with being a local merchant serving just your neighborhood? Now you want to be a merchant to the World! If you don't have time to read this letter at least read the Bottom Line. Consider this before you begin. Of all the reasons to have an Internet...

Small Biz Articles Archive Category: Online Business
 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"What Should You Know About Your Website"


There are no comments shared for this Small Biz Articles Archive.

Click here to be the first to share your comments for this Small Biz Articles Archive.

Sunday, June 27, 2010

If you own a website it is very important to track a few key statistics and indicators on a regular basis in order to manage your website customers and strategies effectively. It is not good enough to focus on your content and advertising campaigns only. You can only make good business decisions when you have valid and relevant information to work with. Lead generation and conversion rates are important indicators of the efficiency of your website optimization and add campaigns.

In this article we are going to look at 5 key indicators and statistics that you should be tracking.

1. Website visitors
This is a very good indicator that provides you with information on the visibility of your website on the Internet. People need to find your site before they can visit. Website visitors are also potential leads and the more visitors you have, the more potential leads you can generate. It is also important to track the sources that visitors use to find your site. This will allow you to measure the effectiveness of your keyword optimization, PPC campaigns and marketing strategies.

2. Active Leads
This is the number of people that provide you with their contact information when visiting your website. It is vital that you provide them with the means to provide you with their email address and relevant info. Leads are where your sales will come from and it is important to manage the leads that your website generate properly. Always allow people to communicate with you and look at using competitions, surveys, blogs and free eBooks to pull them in.

3. Conversion Rate
Conversion rates differs depending on the type of site or service. For business to business sites the average conversion rate is 2%. This indicator measures the percentage of your visitors that converts to a lead. High conversion rates are achieved by websites that have good sales copy, products or services. Change your sales pitch if your conversion rate is very low. People want to know who you are, what you do and what is in it for them.

4. SEO statistics
Google PageRank, keyword density, number of inbound links and the anchor text used in the inbound links are important SEO indicators. You should monitor these indicators and improve them over time. Effective SEO will improve your website search engine rankings for keywords that you have optimized resulting in more visitors through organic search.

5. Keyword Rankings
Organic search is a very powerful and effective long term traffic generator. a High percentage of Internet users make use of Google, Bing and Yahoo to find what they are looking for. Any change that you make to your website will impact on your rankings and you need to track the effectiveness of changes through the movement of your keyword rankings. If the keywords that you are targeting do not generate many visitors you might have to find new keywords through keyword research.

Information is powerful and if you track the above statistics and indicators you will have the ability to make informed business decisions. Organic search should be a big part of your website marketing strategy and you need to focus on the performance of your website keywords on the search results. SEO and keyword optimization both play a big part in high keyword search results and should not be neglected.

Provided By: Heinrich Muller
H.E.Muller is a small business owner providing SEO solutions to website owners. Feel free to visit his website for more information on SEO link building, seo article writing, video marketing and social media marketing.
Website Address: www.specialprayer.webs.com/socialmediapr.htm

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

This Small Biz Articles Archive Entry Viewed 2,862 Times
The PermaLink for this Small Biz Articles Archive is:
What Should You Know About Your Website


 
Small Biz Articles Archive Menu
 
Articles Home ]   [ Ad Mgmt. ]   [ Affiliate Programs ]   [ Article Biz ]   [ Biz Ops ]   [ Blogging ]   [ eBooks ]   [ Economy ]   [ Home Business ]   [ Marketing ]   [ Newsletters ]   [ Online Business ]   [ Outsourcing ]   [ PLR ]   [ SEO ]   [ Web Consulting ]   [ Web Sites ]   [ Writing ]   [ All In Order ] 
 
Search Articles ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page