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Small Biz Articles Archive Category: eBooks
 
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"Writing an EBook to Give You Influence"


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Monday, August 9, 2010

You do not need to get a doctorate degree; you just need to write a book.

Writing a book takes a lot less time and costs a lot less than getting a doctorate. In addition, an eBook gives you the perception of credibility and the influence of an expert regardless of your topic. Writing and distributing a digital book is also so much easier to do than finding an agent and a publishing house to print your book. True, if your book is not popular you will not get paid as much on the talk circuit but you will be able to identify yourself as the author of the current study of or the well researched topic of, or whatever your choice of topic.

Do not get me wrong. Writing a digital book requires work and time. You can lose whatever good in your reputation you have if you produce schlock. Here are steps to take before you consider distributing your eBook.

Edit your book. When I write even an article for publication I probably edit it at least 3 times. It never fails. I make at least a couple of edits each time that are so obvious to me which I never saw previously.

The point is you need to edit your book. You need to look for spelling, grammar, punctuation, sentence structure and how your paragraphs flow. This is the time I eliminate the fluff. I do my best to say what I am going to say as simply as possible without a bunch of descriptive adjectives which usually do nothing to the point I am trying to make. Pare your writing down and delete what you can. This is not a novel you are writing. Readers want to get to your important messages and your arguments for your reasoning.

If you are not a good editor, hire someone. I spent 20 years as editor of a peer reviewed journal on gifted education. What I learned is that even people who you think should be good writers have trouble getting their message across. One of the editorial tactics that I learned from a Contributing Editor and that you can use for your eBook is to write SO WHAT? in the margin when a point is made that does not go anywhere or relate to anything. My advice: have someone else read the eBook. They may have questions that never occurred to you about your information.

Put together a resource page that you can refer to when you are writing and that you can refer your readers to when they ask questions.

Taking the time to edit your eBook and to do it well will save you much time and aggravation later. It will also just about guarantee you a very credible reputation as the expert in your field.

Think and plan how you are going to market your eBook before you start the writing. You will find that your marketing plan will set the tone for your writing. Your marketing ideas will also help you give priority to the major points you need to make for your market..

Do not select a title until you finish writing the book, unless, that is some title comes to you out of the blue that is perfect. The title needs to be catchy and different from all the others. At the same time it needs to be something that accurately describes the message of your eBook.

Be sure to save the eBook as a secured PDF. You do this so that readers cannot make changes or copy sections of the text.

Write about your eBook in your blog and write guest posts about it in the blogs of others.. Mention your eBook on twitter and Face Book. Record a 5 minute video about your book and leave it on You Tube. Send a press release to your local papers and to online PR directories.

If you have an eBook ready for publication, let the world know. It took your knowledge to product that digital book and you would be surprised to what information people are willing to pay.

Provided By: Ruthan Brodsky
I invite you to learn more about how to write an eBook and create an internet presence for you business or profession. Ruthan Brodsky is a copywriter and content marketer who shows professionals and small businesses how to use content to promote their business. Claim your free report at http://ruthanbrodsky.com
Website Address: ruthanbrodsky.com/

This Article is a Private Label Rights (PLR) Article and you may freely have a copy on your web site provided you keep the above provided by signature intact (In content advertisement not required).

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Writing an EBook to Give You Influence


 
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