WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

The Secret Of Real Work At Home Jobs
What Is The Secret Of A Real Work At Home Job:
Real work at home jobs are difficult to come by. The reality is companies are not looking to hire people to work from the comfort of their own home except in certain instances. The secret of real work at home jobs is knowing where to find them, or how to create one of your own. First of all l...

Be a Best-Seller of the Best-Selling
Be a Best-Seller of the Best-Selling:
Laptops and tablets are taking the place of notebooks and textbooks, and no you don't have to turn the page or carry around the heavy hardbound editions. Novels, encyclopedias, bibles, and everything else we know to be on paper is readily available on websites. The E-book or electronic book is the...

Local Business Marketing on the World Wide Web
huge boon for local stores and services:
If you own a local business, you may not think the internet will help you. After all, it is called the world wide web. This may suggest that it is only for large companies with outlets in many cities. While the web is great for big business, it is also a huge boon for local stores and services. In...

Social Media Basics
Social Media Basics:
I get asked all the time how I managed to build such a large following. I told them I used social media to help get traffic to my site. Then I get the blank stare... huh? I say to them "What's the point of having a website if no one bothers to visit right?" So I'll save you the trouble a...

Small Biz Tip Category: Tips And Ideas
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"3 Simple Steps to Dramatically Improved Writing"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Sunday, September 19, 2010

Amateur writers write for the sake of writing. While this may create copious amounts of inconsequential content or provide them personal pleasure, it does nothing to increase business prospects, improve the world, or move their audience to take action.

So what is the goal of great writing, and how can it change your presentations? Professional writers always have one main goal in mind with everything they write: to transform their audience. Great writers strive to help their audience see through different eyes, act differently, change the way they interact with the world.

Anyone can throw words together and make complete sentences (case in point: most of the blogosphere), but if you want to actually have impact through your writing, you must learn to write for transformation. It's the difference between being merely informative and being compelling and persuasive. There are three simple steps to transformational writing: 1) writing for a specific audience, 2) using the right venue, and 3) choosing and executing the right type of transformation (there are three).

1. Specific Audience

If you want to reach your audience, it's absolutely crucial that you understand them, get out of your own perspective, and write to their perspective. One of the first things I do with every piece I write is identify my target audience, things such as age, gender, race/ethnicity, location, income level, purchasing habits, hobbies, talents, interests, etc.

When I know who I'm talking to, I'm prepared to custom tailor the message to resonate with them specifically. For example, words such as "revolutionary," "cutting-edge," "fresh," or "in vogue" will more likely resonate with an 18-25 age group, whereas a 60-70 age group will probably have negative reactions to them, who prefer things that are "proven," "safe," and "sensible."

2. The Right Venue

By venue I mean the medium used to convey your message, including such things as magazines, newspapers, journals, books, radio and TV ads, blogs, websites, etc. The venue you choose is, in large part, determined by your audience.

For example, if I'm writing a lengthy article on monetary policy intended for scholars and economists, the best venue is probably a scholarly journal. Few people can stand to read long blocks of meaningful text on a computer screen, I probably won't have enough space to make my case in most magazines, etc. On the other hand, if my content is concise, simple, and intended for a broad audience, perhaps a newspaper article makes sense.

All of us are exposed to written communications that we skim or ignore, yet if that same message is presented in a venue more palatable to us, we're much more likely to spend time reading it. Writing for transformation requires utilizing the best venue for our subject matter and audience.

3. The Right Transformation

There are three types of transformations: know, feel, and do. A know transformation seeks to give the readers new information, or old information arranged in a different way, to help them to learn and know things they didn't know before, in such a way that changes their life and perspective. A feel transformation obviously seeks to evoke strong emotion in the audience, while a do is designed to get an audience to take very specific, immediate, and tangible action.

Amateurs look at this list and try to do all three; professionals focus on one and nail it, because doing so affects the others. How do you want people's lives to change because they read your message? What do you want to see occur in them? Do you primarily want them to know, feel, or do something? Pick one-yes, just one-and execute it well, and the others will take care of themselves.

If you want your message to actually have impact, you must learn to write for transformation. Know who you're writing to, use the right venue to reach them, and choose the right transformation and execute it well. After all, transformational writing is the only writing worth reading.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 3,387 Times
The PermaLink for this Small Biz Tip is:
3 Simple Steps to Dramatically Improved Writing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page