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Small Biz Tip Category: Blogging
 
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"A Business Blog - Where Do I Start?"


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Thursday, December 18, 2008

Blogging can be a very good business option as well as a medium to promote your business online and to open a means of communication with your current and future customers. Before you find out how to start business blogging let us have a quick look at the definition of blogging.

Blogging refers to a CMS (Content Management System) which helps in publishing online content. The content published online is chronologically added. However, the chronological order goes in a reverse format so as to allow the latest posted content appear on the top most position of the page. Along with the content, which could be relevant information regarding your business and related stuff, you can post images and hyperlinks to allow the reader to navigate to other pages containing similar or related information. Blogs give you better visibility options and also improves yours search engine rankings.

Although you might be aware of some of the basic things about blogging you might still want to know where and how to start. Well, the very first step you need to take is to get a domain name for your blog. The domain name will indicate the web address of your blogsite. If you already have a web site for your company then you can just add the blog to this web site.

If you do not have a company web site or a domain, then you can start off with paying an annual fee to a domain registrar and get your domain name. Domain registrars register domain names for web sites.

Next would be getting web hosting for your domain. Web hosting means servers hosting your blog files. You might have to pay an amount around $10 monthly to get web hosting. Again, if you already have a web site and paying for its web hosting services, then you just need to include your blog in the web site as an extension. Look out for companies which provide domain registration as well as web hosting services for business blogs. A good company would provide you good services and reduce the downtime as well.

Once you are got a domain name and opted for a good hosting service provider, your next job would be to decide on the blog program. There are several blog programs available in the market. Do a bit of research as to which kind of program would be suitable for your content type and then select the program accordingly. The nature of blog programs may vary and thus it is important to choose the right program depending on the type of content you want to publish.

After deciding on the blog program, install it on your hosting account. While installing, you might want to take the help of someone who is already experienced in installing blog programs. Depending on the program, the installation procedure might vary. Thus, be careful and take assistance if required. Alternatively, go through the installation procedure thoroughly and follow installation instructions.

Before you announce your blog presence officially, it is good to do some trial and error and test the performance of the program. Try posting different types of elements such as text, images, hyperlinks and check out whether all the functionalities are working fine. Once satisfied, you can delete them and take the final step, that is, start business blogging! You can then start making your business presence felt and increase traffic.

Provided By: Ray Plumlee
Website Address: www.WWWHelper.com

Ray Plumlee, a retired Naval Officer, retired from the Navy in 1994. Since 1996 he has built his online business by providing services and advice to other people desiring to start an online home based business.

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