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14. Building Your Online Business Website Part 4
Do You Want To Know What A Web 2.0 Web Site Is? And Why Should You Build A Web 2.0 Web Site?:
What is Web 2.0? Web 2.0 does not imply technological changes in the World Wide Web but in fact the manner in which it connects people and allows them to play an active role in the development and determination of web content. The Web 2.0 reduces the distinction between the producers and the cons...

06. Crunch Time, Self Evaluation, Should You?
Should You Start An Online Business? Things To Reconsider Before You Do:
You have finally decided to take the inevitable plunge and go in for an online business to begin a new career. It is great to take this step by applying your life's experiences and your passion for doing what you always wanted to do. Frankly, your subconscious mind and aptitude considered all pros...

02. Now That You Have Decided To Start An Online Business, Now What? You Need A Niche Of Course!
You Need A Niche Business! Let me explain why, in these times you need to have a business within a narrow and defined niche.:
The fact that you are reading this article suggests you already possess a very important quality necessary in starting an online business, an Interest or desire. Better yet would be a passion! Now lets turn that interest to focus on your choosing the right business to start. I won't be able to ...

09. Let's Get Started, Create The Business Legally
Start Your Online Business Legally By Registering Your Business And Creating Your Brand Identity:
What is Your Business? You need to clearly understand what your business is, what you expect of it and how you want to portray it to your customers. It makes a lot of sense to put down on paper your business plan. This will clarify a lot of issues that you may not have considered before, and is a...

Small Biz Tip Category: Marketing
 
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"Benefit With Top Ecommerce Marketing Strategy"


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Wednesday, November 4, 2009

You might think that the best ecommerce marketing strategy is advertising. Banner ads, one line text links and larger graphic ads on websites and in newsletters are one way to advertise. It's usually a fairly expensive way, though. Especially if you have the graphics made to be eye-catching, like animations that are sure to get people to notice them. But just because someone notices the person doing cartwheels on your graphic ad, that doesn't mean they're going to click it. And many people are so annoyed by ads, particularly moving, flashy ones, that they run software that automatically blocks them from ever having to see such things. How are you going to reach them?


And even of those who see your ad, what percentage of them is likely interested in whatever you're selling? Like a billboard on a highway with everyone passing, not many are actually going to be looking for what's in the advertisement. So if you base your ecommerce marketing strategy on those kinds of ads, it's kind of like throwing rocks into a crowd and hoping you accidentally hit someone.


There are techniques you can implement in your ecommerce marketing strategy, though, that are very focused and take much of the randomness and guesswork out of your plan. Search engine optimization is an important part of your strategy. This will help you design your content and web pages to get noticed by the search engines. You'll focus each page on certain keywords surrounding your business, and when someone's searching on that phrase, your company comes up high in the search engine results.


At least that's it in theory. In reality, it's not nearly so simple. Just optimizing the content you already have will definitely help. But the key to this type of ecommerce marketing strategy is to show new content on a regular basis. This shows the search engines that the website is active and updated regularly with keyword rich content. As far as the search engines are concerned this makes one site more valuable and vital than another site with similar content that's not updated as often. So an important part of your ecommerce marketing strategy should always be new content that's also search engine optimized.


Four- to five-hundred words on each keyword is a good plan, at least to start with. And care must be taken to make sure this content isn't just attractive to search engines, but important to people, too. Gone are the days when site could list keywords or be filled with gibberish full of keywords just to get good rankings. Now it's important that the content is there for more than just your ranking. So your ecommerce marketing strategy has to address the quality of the content not just how many times a keyword might appear within it.


Where at one time a simply repetition of the keyword many times in a row might have attracted a good ranking, you should avoid this in your ecommerce marketing strategy because search engines recognize most of these tricks.

Provided By: Ray Plumlee
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