WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

08. How to Prepare a Business Plan
How To Prepare A Basic Business Plan For A Small Business Sole Propritor:
There are three most important criteria for measuring success in any venture. Firstly a "Plan" must be conceived followed by objective and clear cut practical steps to achieve that plan. Thirdly it is paramount to blueprint the exact critical path approach to get to your target goal of d...

13. Building Your Online Business Website Part 3
The Mechanics Of Getting Started; Domain Name, Hosting, Getting Built:
The first thing you need to do before you start building your web site is to acquire an appropriate domain name. Your domain name may be the name as your business or the product or service you sell. Here are some tips on deciding on a great domain name. Domain Name Your domain name shoul...

10. Work From Home Or Not Work From Home
Should You Work From Home Or Not Work From Home? Consider These First.:
Starting a home-based business or taking the decision to work out of your home is not one that you can take lightly or quickly. This decision needs to be thought through, considered for practical and legal aspects and in tune with your personality. No doubt a lot of people make a good living worki...

03. Example List Of Businesses You Could Start
List of Businesses That You Can Start And Run. This List Includes Both Online And Offline Businesses:
The below list is by no means the definitive list but should be enough, hopefully, to get your imagination going. I wanted to show you this list before proceeding to the next series of article's where we will disover what you need to consider before selecting your niche. A B C D E F G H ...

Small Biz Tip Category: Tips And Ideas
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Business To Business Marketing"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Friday, June 18, 2010

For the people engaged in business activities and have heard business to business marketing but have a vague idea of what it constitutes of, perhaps it is high time that they learn more about it especially if they want to reach larger base of audiences or consumers.

First, what is a business to business marketing?

In simple terms, it is that business activity that engages in selling services or products not to the consumers directly but to other business companies and organizations for the main purpose of allowing them to work and run. They are either resellers, product makers, non-profit organizations, or the administration. While they generate ample revenue from customer support, the main profit is being generated from other companies.

An instance of successful business company or organization involved in such marketing is the non-profit business. While some of their funds come from the personal contributions of the people, majority of their profits come from government financial and companies' support.

Because of this enormous financial support, or in order to collect even bigger monetary support, the non-profit organizations operate in such a way that their services or goods are remarkable in which a large percentage of the buying public will patronize. Otherwise, it will be difficult to gather the loyalty and support from other companies and organizations.

Non-profit business organizations and companies make this happen by trading themselves to these other companies and advertising for others them to see the advantage and benefit of dealing with them. By doing these, they should be able to come up with the best platform that shows the good factors why those other organizations should make their buying decisions favorable to them and not to their opponents.

It is in this instance where business to business marketing strategy comes into the scene. There is another marketing strategy, which is the business to consumer, but in this kind, the business is engaged into supplying services and products directly into the buying public. As implied a while ago, the business to business engages into supplying the same into other companies and organizations.

Essentially, the B2B has a significantly more aimed and definite market base as compared to the indefinite marketplace of the B2C. But while that is the truth behind the difference of these two marketing types, you must always remember that B2B is still has in mind the consumers or buying public to reach out.

Meaning, the products and services they create, though are meant to be sold to another organization and company, will be consumed by the end-users, who are the buying public. So, in essence, the non-profit organizations are nothing if their products or services do not click to the buying public. In other terms, they are running and successfully operating largely due to significant customer demand.

When you are engaged in a business to business marketing, you don't just think of organizations and companies subscribing to your products or services. First and foremost, it is important to consider the objectives first of the customers when buying, satisfaction being the primary concern. The cost, delivery timing, class, quality, reputation of the brand name, accessibility and other factors, are what make for the decisions of these buyers.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 2,664 Times
The PermaLink for this Small Biz Tip is:
Business To Business Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page