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18. Marketing - Should You Market Your Website Yourself Or Outsource it?
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"Business To Business Marketing"


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Friday, June 18, 2010

For the people engaged in business activities and have heard business to business marketing but have a vague idea of what it constitutes of, perhaps it is high time that they learn more about it especially if they want to reach larger base of audiences or consumers.

First, what is a business to business marketing?

In simple terms, it is that business activity that engages in selling services or products not to the consumers directly but to other business companies and organizations for the main purpose of allowing them to work and run. They are either resellers, product makers, non-profit organizations, or the administration. While they generate ample revenue from customer support, the main profit is being generated from other companies.

An instance of successful business company or organization involved in such marketing is the non-profit business. While some of their funds come from the personal contributions of the people, majority of their profits come from government financial and companies' support.

Because of this enormous financial support, or in order to collect even bigger monetary support, the non-profit organizations operate in such a way that their services or goods are remarkable in which a large percentage of the buying public will patronize. Otherwise, it will be difficult to gather the loyalty and support from other companies and organizations.

Non-profit business organizations and companies make this happen by trading themselves to these other companies and advertising for others them to see the advantage and benefit of dealing with them. By doing these, they should be able to come up with the best platform that shows the good factors why those other organizations should make their buying decisions favorable to them and not to their opponents.

It is in this instance where business to business marketing strategy comes into the scene. There is another marketing strategy, which is the business to consumer, but in this kind, the business is engaged into supplying services and products directly into the buying public. As implied a while ago, the business to business engages into supplying the same into other companies and organizations.

Essentially, the B2B has a significantly more aimed and definite market base as compared to the indefinite marketplace of the B2C. But while that is the truth behind the difference of these two marketing types, you must always remember that B2B is still has in mind the consumers or buying public to reach out.

Meaning, the products and services they create, though are meant to be sold to another organization and company, will be consumed by the end-users, who are the buying public. So, in essence, the non-profit organizations are nothing if their products or services do not click to the buying public. In other terms, they are running and successfully operating largely due to significant customer demand.

When you are engaged in a business to business marketing, you don't just think of organizations and companies subscribing to your products or services. First and foremost, it is important to consider the objectives first of the customers when buying, satisfaction being the primary concern. The cost, delivery timing, class, quality, reputation of the brand name, accessibility and other factors, are what make for the decisions of these buyers.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



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