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13. Building Your Online Business Website Part 3
The Mechanics Of Getting Started; Domain Name, Hosting, Getting Built:
The first thing you need to do before you start building your web site is to acquire an appropriate domain name. Your domain name may be the name as your business or the product or service you sell. Here are some tips on deciding on a great domain name. Domain Name Your domain name shoul...

17. Make Your Web Site Known, A Marketing Overview
Here is a Web Marketing Overview Which Will Help You Make Your Web Site Known:
Internet marketing is something that you should consider even before your web site is up and running. The term internet marketing or online marketing is used loosely for many techniques and strategies of marketing a web site, and ensuring that it receives the traffic it deserves. Very rarely do in...

15. Building Your Online Business Website Part 5
Here is Why Creating and Keeping Your Web Content Up To Date Is So Important:
Creating and Keeping Your Web Content Up To Date/Content is King! Market On The Net: You might have the best product or service to offer in its class, but it wouldn't do your business much good if your prospective customers do not know of your existence. In this day and age, where technology rul...

14. Building Your Online Business Website Part 4
Do You Want To Know What A Web 2.0 Web Site Is? And Why Should You Build A Web 2.0 Web Site?:
What is Web 2.0? Web 2.0 does not imply technological changes in the World Wide Web but in fact the manner in which it connects people and allows them to play an active role in the development and determination of web content. The Web 2.0 reduces the distinction between the producers and the cons...

Small Biz Tip Category: Tips And Ideas
 
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Friday, September 17, 2010

If you've subscribed to an seo newsletter for longer than a week, you're well aware that writing articles with tips and advice pertaining to your website's subject is a great way to generate links and traffic. But what if you can't write or are afraid to write? Well, if you can write software, you're still in luck! In this article I'll show you a trick that can still garner you hundreds of links and won't require you know the difference between adjectives and adverbs.

I'll use my own little website as an example (I freely admit that I am neither a web designer nor a programmer). My wife and I own By Request DJ & Karaoke Company. Obviously, we specialize in weddings dances, school dances, company parties, and karaoke. We recently went through the process of converting all our CDs to compressed digital audio files which are played from a computer rather than hauling around thousands of CDs. In the process of ripping and encoding our music, I found many tasks were very repetitive and time consuming. Since I know a smattering of Visual Basic, it was simple to write a utility to automate these tasks. I figured that if it was helpful to me, some other DJ might find it helpful to, so I called my utility MP3G to ZIP and made it available for download from my website. I also decided to submit it to a few freeware sites just so it was easier to find.

What happened amazed me. Many of the links to my website from these freeware directories began showing up in Google. Given the name of my company and the descriptions of my freeware apps, this helped boost my site for some very competitive keywords. I decided to submit my software to a few more directories, and that's when I found two very handy tools: PAD files and RoboSoft.

A PAD file is a "Portable Application Description, and it helps authors provide product descriptions and specifications to online sources in a standard way, using a standard data format that will allow webmasters and program librarians to automate program listings." It takes the tedium out of submitting your software to hundreds of sites by enabling you to enter the URL to your software information rather than retyping all the information for every submission. It was created by the Association of Shareware Professionals (http://www.asp-shareware.org/pad) and is a free utility.

RoboSoft (http://rudenko.com/robosoft) is a semi-automated software submission utility that contains a list of known freeware and shareware directories that accept submissions. It is only semi-autonomous because it won't push the buttons for you, but it will fill in the blanks. This still allows you to quickly enter your software's information to hundreds of websites. Websites who will all link back to your website and most often don't require a reciprocal link. The RoboSoft database currently lists 420 freeware and shareware directories.

In the two months I have been using these tools I have seen my traffic jump from 800 unique visits per month to over 5000, and the link popularity of the page that has my two freeware apps has gone from 7 to 639 according to widexl.com. While these are small numbers for someone like cnn.com, sprint.com, or even napster.com, they are huge for a small site like mine. Plus, they are beginning to get me links from my fellow DJs who have used and appreciated my tools. I'm certain that they will eventually lead to good things.

So, while it isn't a tactic that will make you number for "best website", it will get you a few more links. And it won't require you to submit any articles with tips about marketing your website.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



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