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16. Plan to Maintain Your Web Site for the Long Haul
Discussion On The Importance of Maintaining Your Web Site for the Long Haul:
Once a web site is up and running it is important for you to understand the significance of maintaining it on a regular basis. Experts recommend that the information and style of your web site should be updated often so as to keep your visitors interested. It is also important that your web site i...

04. Consider Your Passions First When Deciding On Your Online Business
Consider What You Love To Do Or Your Passions First When Deciding On Your Online Business:
To help us sort out which niche you should enter, we will need to evaluate what your interests are. I start here because most people would rather do something they enjoy than do something they do not enjoy ,and have to be forced to do. Odds are you will more likely succeed, if you are enjoyi...

01. Why Start an Online Business
Why should you start a business on the internet? I believe you should. Read this article to see why.:
Why should you start a business on the internet? Let me explain why I think you should. First let's look at some of the pros and cons of an internet business versus the more traditional offline business. Before making that comparison I am going to assume you already have some idea of the p...

07. Why Even A Small Business Or Sole Proprietor Needs A Business Plan
Why Even A Small Business Or Sole Proprietor Needs A Business Plan. Before Starting even a home based business you should write down your short and long term goals.:
To start a sole proprietor home based business, especially if you are going to ease yourself into business while maintaining your day job you probably will not require a formal business plan. However, that is not to say you should not lay down a "plan" for your business. A sort of road m...

Small Biz Tip Category: Marketing
 
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"Develop Your Online Marketing Strategy"


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Saturday, September 5, 2009
Achieving maximum sales and return on value is based on how well you develop your online marketing strategy. It can be extremely difficult to differentiate yourself from the competition when you do business online. For any product or service that you sell, it is likely that there are dozens, hundreds or even thousands of other businesses available who are selling the exact same thing.


So to maximize your potential, it is important to use key strategies to offer the best options to your customers. You should set yourself apart from the competition; continuously attract new customers and retain current clients.

What products and services do you offer to your clients or customers? It is so important that you offer the highest quality in whatever it is that you offer. If you cannot stand behind your products and services, it will be unlikely that you will attain your business objectives.

In order to develop your online marketing strategy, you will need to look at exactly what you have to offer and determine first what audience it will appeal to and second how you can reach that audience. It's unlikely they will come to you without your developing a way to go to them first. You can easily find ways to target your potential clients by identifying them and then looking specifically at ways to utilize the internet to get the information about your products and services to them.

After you have determined what you have to offer to your potential clients and customers and looked at ways to use the internet to reach them, you next need to look at ways to differentiate yourself from your competition. If you and five other online stores all offer the exact same product and service, why should they choose to buy from you instead of one of the other businesses? What, exactly, can you offer to ensure that you are the most valuable choice that they can make? Whether it's free shipping, enhanced support, superior reputation or any other factor, you need to identify these explicitly to your potential clients.

Finally, you need to continuously attract new customers as well as retaining your current clients in order to remain viable in your business objectives. Although some new clients will probably be reached through word of mouth promotion by your existing clients; you cannot count on this as your only means to build up your clientele.

You need to continuously find new ways to reach additional shares of the marketplace. You may also need to continuously update your products and services in order to continue to appeal to your past clients. If you sell a one-time-use kind of product, look for any products or services that may be related or may enhance your primary offering.

Always remember to go back to your past clients in order to advertise new offerings while showing how valuable they are and reminding of the value you've offered in the past. By diligent work, you can develop your online marketing strategy and enhance your ability to reach your business objectives.

Provided By: Ray Plumlee
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