WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

High Ticket Marketing
High Ticket Marketing As a Part of Your Internet Marketing :
There are many ways of advertising a product in the market. One of the most effective ways is High-Ticket Marketing. This type of marketing basically sells the intrinsic value of a commodity instead of the actual product. The medium for such marketing is mainly the World Wide Web. The easiest...

Best Tips For Writing A Great How-To Article
Best Tips For Writing A Great How-To Article:
If you are using articles to help drive traffic to your website you will need to come up with ideas for articles that people will want to read and publish. The quality of articles found on article directories can vary significantly so it is important that yours are among the best available for you...

Develop Your Online Marketing Strategy
develop your online marketing strategy:
Achieving maximum sales and return on value is based on how well you develop your online marketing strategy. It can be extremely difficult to differentiate yourself from the competition when you do business online. For any product or service that you sell, it is likely that there are dozens, hundred...

Are You Shooting Yourself In The Foot?
Have you ever been at a networking function:
Have you ever been at a networking function talking to someone when during the conversation you felt very self-conscious trying to say the right thing? Were you afraid that maybe if you said the wrong thing the person might not find you likeable, and therefore not want to do business with you? If ...

Small Biz Tip Category: Blogging
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Do You Need a Small Business Blog?"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Tuesday, November 18, 2008

A blog is an important advertising and marketing tool in the hands of any business. It doesn’t matter if you are a big or a small business, if you aren’t blogging, you are losing out on potential traffic and customers. A blog is a medium by which you can reach out and speak to your target audience about business related issues, promotional offers and reviews about your products and services.

A small business especially gains from a blog as it is an inexpensive way of marketing your business. This is especially useful if you don’t have too big a marketing and advertising budget. By regularly updating your small business blog you keep your readers interested, generate interest about your business and also help increase your website’s search engine rankings.

Here are the top reasons why you need a small business blog:

  • Setting up a small business blog is cheap and inexpensive and you don’t need to be technologically savvy to use your blog. You could opt to use a free blogging site or create a blog for your own business website. The latter option is a better idea
  • Your blog is a great way to create a niche for your business. It is a good way to create a brand identity and maintain it.
  • A blog allows you to tell your customers that you are an authority when it comes to your business and related issues.
  • One of the biggest advantages of a blog is that you can choose the topic and set the tone of the blog. Some blogs may be serious in nature and discuss changes and developments in the economy and the impact on small businesses. While others may be more fun and discuss the promotional offers and discounts offered by your business.
  • The manner in which your blog is written allows you to reach out to a larger audience as you choose topics that interest them and relate it to your business.
  • This is your chance to reach out and interact with your customers and get a chance to know their views and opinions. Your small business blog can give you insight into your customer’s attitudes regarding your business and the products or services you sell. It may also help improve and refine your customer service and marketing techniques.
  • Your blog is a good way of identifying your target audience by studying the demographics of your traffic. Often a marketing strategy may be ineffective simply because the target audience is misidentified and choice of marketing strategy is not apt.

By setting up a blog and regularly updating it you are also improving your reach with the search engines. The search engines, specifically the larger ones such as google, Yahoo and MSN Live, are thirsting for new and fresh content. So once your blog is set up, it is important that you regularly write articles so that your readers and the search engine spiders/crawlers have something to look forward to.Trust me on this, the search engines eat up fresh content!

As you get accustomed to writing for your blog, you may also discover other ways of using it to generate interest in your business.

Provided By: Ray Plumlee
Website Address: www.RayPlumlee.com

Ray Plumlee, a retired Naval Officer, retired from the Navy in 1994. Since 1996 he has built his online business by providing services and advice to other people desiring to start an online home based business.

This Small Biz Tip Entry Viewed 6,994 Times
The PermaLink for this Small Biz Tip is:
Do You Need a Small Business Blog?
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page