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17. Make Your Web Site Known, A Marketing Overview
Here is a Web Marketing Overview Which Will Help You Make Your Web Site Known:
Internet marketing is something that you should consider even before your web site is up and running. The term internet marketing or online marketing is used loosely for many techniques and strategies of marketing a web site, and ensuring that it receives the traffic it deserves. Very rarely do in...

06. Crunch Time, Self Evaluation, Should You?
Should You Start An Online Business? Things To Reconsider Before You Do:
You have finally decided to take the inevitable plunge and go in for an online business to begin a new career. It is great to take this step by applying your life's experiences and your passion for doing what you always wanted to do. Frankly, your subconscious mind and aptitude considered all pros...

16. Plan to Maintain Your Web Site for the Long Haul
Discussion On The Importance of Maintaining Your Web Site for the Long Haul:
Once a web site is up and running it is important for you to understand the significance of maintaining it on a regular basis. Experts recommend that the information and style of your web site should be updated often so as to keep your visitors interested. It is also important that your web site i...

12. Building Your Online Business Website Part 2
Before Starting A Business Web Site You Need To Lay Out A Plan:
Plan Your Website Planning your web site is the most important and interesting stage in the development and creation of a website. This is a time for introspection and for putting your thoughts together. Here are some of the key issues you need to consider and pen down your responses before you m...

Small Biz Tip Category: Blogging
 
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"Do You Need a Small Business Blog?"


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Tuesday, November 18, 2008

A blog is an important advertising and marketing tool in the hands of any business. It doesn’t matter if you are a big or a small business, if you aren’t blogging, you are losing out on potential traffic and customers. A blog is a medium by which you can reach out and speak to your target audience about business related issues, promotional offers and reviews about your products and services.

A small business especially gains from a blog as it is an inexpensive way of marketing your business. This is especially useful if you don’t have too big a marketing and advertising budget. By regularly updating your small business blog you keep your readers interested, generate interest about your business and also help increase your website’s search engine rankings.

Here are the top reasons why you need a small business blog:

  • Setting up a small business blog is cheap and inexpensive and you don’t need to be technologically savvy to use your blog. You could opt to use a free blogging site or create a blog for your own business website. The latter option is a better idea
  • Your blog is a great way to create a niche for your business. It is a good way to create a brand identity and maintain it.
  • A blog allows you to tell your customers that you are an authority when it comes to your business and related issues.
  • One of the biggest advantages of a blog is that you can choose the topic and set the tone of the blog. Some blogs may be serious in nature and discuss changes and developments in the economy and the impact on small businesses. While others may be more fun and discuss the promotional offers and discounts offered by your business.
  • The manner in which your blog is written allows you to reach out to a larger audience as you choose topics that interest them and relate it to your business.
  • This is your chance to reach out and interact with your customers and get a chance to know their views and opinions. Your small business blog can give you insight into your customer’s attitudes regarding your business and the products or services you sell. It may also help improve and refine your customer service and marketing techniques.
  • Your blog is a good way of identifying your target audience by studying the demographics of your traffic. Often a marketing strategy may be ineffective simply because the target audience is misidentified and choice of marketing strategy is not apt.

By setting up a blog and regularly updating it you are also improving your reach with the search engines. The search engines, specifically the larger ones such as google, Yahoo and MSN Live, are thirsting for new and fresh content. So once your blog is set up, it is important that you regularly write articles so that your readers and the search engine spiders/crawlers have something to look forward to.Trust me on this, the search engines eat up fresh content!

As you get accustomed to writing for your blog, you may also discover other ways of using it to generate interest in your business.

Provided By: Ray Plumlee
Website Address: www.RayPlumlee.com

Ray Plumlee, a retired Naval Officer, retired from the Navy in 1994. Since 1996 he has built his online business by providing services and advice to other people desiring to start an online home based business.

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