WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Pay Per Click Advertising
Pay Per Click Advertising as a Marketing Tool:
Marketing Your Web Site A word about marketing your web site. Once upon a time the "Free" Search Engines were all we had. Now we have the Pay-Per-Click Search Engines. All commercial web sites should include an advertising budget in ...

How To Learn How To Start And Run An Internet Business For No Cost, Easily And Quickly
How To Learn How To Start And Run An Internet Business For No Cost, Easily And Quickly:
By nature I am a lazy person. Let me explain. Now don't jump to the obvious conclusion that being lazy is a bad thing. In the way I mean it is not. All my life I have always looked at a task from the perspective of how can I do that easier. During a past life as a Naval Officer I tried to look a...

Political Campaigning on the Internet
Tip's On Using The Internet For Political Campaigning:
With Governor Howard Dean's initial successes in building a base of small donors and fund-raisers, a strategy that transformed a former governor, from one of the smallest states, with no national fund-raising network into the best-financed Democrat in the presidential cam...

Online Presence for Bricks and Mortar Stores
How to get started with an Online Presence for Bricks and Mortar Stores:
Updated: 24 May 2008 Not content with being a local merchant serving just your neighborhood? Now you want to be a merchant to the World! If you don't have time to read this letter at least read the Bottom Line. Consider this before you begin. Of all the reasons to have an Internet...

Small Biz Tip Category: Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Dominating Video Marketing"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Monday, May 31, 2010

Video marketing is the next big thing online. It is underused by many marketers and fantastically profitable for those that do use it.

Many marketers don't use video marketing simply because they don't know how to get started on it. It isn't actually that difficult and you will find it remarkably easy when you do use it.

Videos can very easily go viral and you will find yourself getting a lot of traffic from them. Plus, the search engines love video because it is very popular at the moment. You can often see a selection of videos in the top five ranking for any search term in Google.

Creating the videos doesn't have to be difficult. You can create a live action video using your mobile phone or digital camera, or if you live in the dark ages, a webcam.

Using a tool such as Camtastia or Camstudio you can capture the screen and demonstrate some software or a website. These are very effective videos because people can see what they are buying or what they need to do.

Promotional videos can be created by Windows Movie Maker, which is installed on most Windows XP and above computers or on a website such as Jing or Animoto. These websites create some fantastic videos which you can use as adverts.

Your video needs to be concise, to the point and entertaining. You want your viewers to see your video and be captured and want to know more.

Before you start submitting your video, you need to know which keywords to use as tags. This means doing some keyword research. The Google External Keyword Tool will tell you everything you need to know, or you can use your own favorite tool.

You could manually submit your video to various video directories, but this takes a lot of time. You could outsource it, which will get expensive, or you could use a tool to do it. Alternatively, you can use the TubeMogul website, which is free to use.

This allows you to submit your video articles to a handful of video directories automatically. Once you have produced some videos and are established on their site you can increase the number of video directories.

Once the videos are approved (and some sites will turn them down) you can then sit back and watch your videos spread all over the Internet. They will be picked up by websites and other directories that feed off these main sites, giving you more of an audience.

Set up a Google Alert for your video name and you will be surprised to see how far a single video will get you. So long as you have put your URL in the description and in the video itself, then you will get a good amount of traffic from this.

Video marketing is emerging as a very powerful and effective method of getting traffic. It is still underused and one that you can start to use to further boost your sites in the search engines.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 2,053 Times
The PermaLink for this Small Biz Tip is:
Dominating Video Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page