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"Early Adopters Are Big Buyers"


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Sunday, December 27, 2009

If you have a particular market niche where new products come out all the time, you will want to cultivate the early adopters to make faster sales. Technical market niches tend to rely on early adopters to help drive sales, and once the word is out, if the product is good it will fly off the shelves. So, how do you go about cultivating early adopters?

Identify The Big Promoters

It isn't just enough to have a contact list with people who love technical gadgets or cookies. You have to identify people who can quickly promote your products, if they like them. One way to do that is to find blog owners who are within your market niche who have a big following. Ask them if they would like to review your product, either for pay or for the product itself. If it's something of interest to them and their readers, you won't have much trouble twisting their arms to get them to comply, especially if you find ways to sweeten the pot. The goal here is to get your product reviewed by an expert in the market niche and promote it by getting the word out as soon as possible to as many people in that niche as possible. Getting people who already have cultivated that audience and are willing to share it with you is a clever way to reach many multiple early adopters.

Email Market To Prior Customers

Who on your contact list bought the earlier version or similar product to the new one you are now promoting? That's the best place to start selling the newest version. Early adopters may have many of the same products in their home, but what sells them isn't the product itself, it's being the first to own the product before it hits the mass market. And, if you've taken the time to cultivate the buying behavior of your customers you should have a ready list of people to market via email. Just send out notice that you have a new product in the works and that you will offer them a sweet deal for placing an order to reserve theirs before anyone else.

As long as you have permission to solicit people on your email list, they won't consider it spamming. In fact, they'll probably be excited to get a peek of the new product before anyone else. Let them know what all the features and benefits are, just as if you were marketing a new client, and also how it differs from any similar products they bought from you before.

Offer A Recycling Program

This is one way to snag new customers who may have other products, even some of your old ones, and give them an incentive to trade them in for the new product. If you can find a way to swap and still make a good deal, you will have created demand for people who already have an interest in the type of product your are rolling out.

Provided By: Ray Plumlee
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