WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Drupal Content Management System Video Tutorial
Drupal Content Management System (CMS) Video Tutorial:
Step-By-Step Video Tutorials Reveal Shortcut Secrets On How To Conquer Drupal Quickly And Easily... Drupal is one of the best Content Management Systems around. Drupal is written in PHP and requires a MySQL database. Its basic installation can be easily turned into many different types of w...

Web Developers To Build Your Website, How To Hire
How To Hire Web Developers To Build Your Website:
Are You Planning To Hire A Web Developer to build a website? Get The Answers To Top 10 Questions That Will Help Your Project Succeed If you would like to hire a web development firm to built your website but you are unsure on where to start and what to expect when working with web develo...

Video Pop-In Genius
Video Pop-In Genius will Instantly Turn Your Old Static Web Pages Into Lead-capturing, Sales-driving, Visitor-attention-grabbing Machines:
Video Pop-In Genius! Catch The Online Video Wave Today. Instantly Turn Your Old Static Web Pages Into Lead-capturing, Sales-driving, Visitor-attention-grabbing Machines! This new software will bring new life to your web pages to increase your opt-in rate, improve your sales conversions, and keep ...

Joomla Kahuna Tutorial Video Training Series
Tutorial Video Training Series For The Joomla CMS Content Management System:
Quickly & Easily Crank Out Powerful Content Rich Sites With Joomla! You'll Learn Everything That You Need... With Step by Step "How To" Video Tutorials That Explain Exactly How To Create Professionally & Stunning Joomla Websites" Joomla! is a free open source content m...

Small Biz Tip Category: Tips And Ideas
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Early Adopters Are Big Buyers"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Sunday, December 27, 2009

If you have a particular market niche where new products come out all the time, you will want to cultivate the early adopters to make faster sales. Technical market niches tend to rely on early adopters to help drive sales, and once the word is out, if the product is good it will fly off the shelves. So, how do you go about cultivating early adopters?

Identify The Big Promoters

It isn't just enough to have a contact list with people who love technical gadgets or cookies. You have to identify people who can quickly promote your products, if they like them. One way to do that is to find blog owners who are within your market niche who have a big following. Ask them if they would like to review your product, either for pay or for the product itself. If it's something of interest to them and their readers, you won't have much trouble twisting their arms to get them to comply, especially if you find ways to sweeten the pot. The goal here is to get your product reviewed by an expert in the market niche and promote it by getting the word out as soon as possible to as many people in that niche as possible. Getting people who already have cultivated that audience and are willing to share it with you is a clever way to reach many multiple early adopters.

Email Market To Prior Customers

Who on your contact list bought the earlier version or similar product to the new one you are now promoting? That's the best place to start selling the newest version. Early adopters may have many of the same products in their home, but what sells them isn't the product itself, it's being the first to own the product before it hits the mass market. And, if you've taken the time to cultivate the buying behavior of your customers you should have a ready list of people to market via email. Just send out notice that you have a new product in the works and that you will offer them a sweet deal for placing an order to reserve theirs before anyone else.

As long as you have permission to solicit people on your email list, they won't consider it spamming. In fact, they'll probably be excited to get a peek of the new product before anyone else. Let them know what all the features and benefits are, just as if you were marketing a new client, and also how it differs from any similar products they bought from you before.

Offer A Recycling Program

This is one way to snag new customers who may have other products, even some of your old ones, and give them an incentive to trade them in for the new product. If you can find a way to swap and still make a good deal, you will have created demand for people who already have an interest in the type of product your are rolling out.

Provided By: Ray Plumlee
Website Address Not Provided



This Small Biz Tip Entry Viewed 2,449 Times
The PermaLink for this Small Biz Tip is:
Early Adopters Are Big Buyers
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page