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11. Building Your Online Business Web Site Part 1
First Article On Building Your Online Business Website:
Building Your Online Business Website An online business website has virtually become essential for every business and industry. Whether you sell books, software, hair clips or automotive parts, an online presence has many advantages. If a business doesn’t have an online business web...

14. Building Your Online Business Website Part 4
Do You Want To Know What A Web 2.0 Web Site Is? And Why Should You Build A Web 2.0 Web Site?:
What is Web 2.0? Web 2.0 does not imply technological changes in the World Wide Web but in fact the manner in which it connects people and allows them to play an active role in the development and determination of web content. The Web 2.0 reduces the distinction between the producers and the cons...

03. Example List Of Businesses You Could Start
List of Businesses That You Can Start And Run. This List Includes Both Online And Offline Businesses:
The below list is by no means the definitive list but should be enough, hopefully, to get your imagination going. I wanted to show you this list before proceeding to the next series of article's where we will disover what you need to consider before selecting your niche. A B C D E F G H ...

06. Crunch Time, Self Evaluation, Should You?
Should You Start An Online Business? Things To Reconsider Before You Do:
You have finally decided to take the inevitable plunge and go in for an online business to begin a new career. It is great to take this step by applying your life's experiences and your passion for doing what you always wanted to do. Frankly, your subconscious mind and aptitude considered all pros...

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"Early Adopters Are Big Buyers"


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Sunday, December 27, 2009

If you have a particular market niche where new products come out all the time, you will want to cultivate the early adopters to make faster sales. Technical market niches tend to rely on early adopters to help drive sales, and once the word is out, if the product is good it will fly off the shelves. So, how do you go about cultivating early adopters?

Identify The Big Promoters

It isn't just enough to have a contact list with people who love technical gadgets or cookies. You have to identify people who can quickly promote your products, if they like them. One way to do that is to find blog owners who are within your market niche who have a big following. Ask them if they would like to review your product, either for pay or for the product itself. If it's something of interest to them and their readers, you won't have much trouble twisting their arms to get them to comply, especially if you find ways to sweeten the pot. The goal here is to get your product reviewed by an expert in the market niche and promote it by getting the word out as soon as possible to as many people in that niche as possible. Getting people who already have cultivated that audience and are willing to share it with you is a clever way to reach many multiple early adopters.

Email Market To Prior Customers

Who on your contact list bought the earlier version or similar product to the new one you are now promoting? That's the best place to start selling the newest version. Early adopters may have many of the same products in their home, but what sells them isn't the product itself, it's being the first to own the product before it hits the mass market. And, if you've taken the time to cultivate the buying behavior of your customers you should have a ready list of people to market via email. Just send out notice that you have a new product in the works and that you will offer them a sweet deal for placing an order to reserve theirs before anyone else.

As long as you have permission to solicit people on your email list, they won't consider it spamming. In fact, they'll probably be excited to get a peek of the new product before anyone else. Let them know what all the features and benefits are, just as if you were marketing a new client, and also how it differs from any similar products they bought from you before.

Offer A Recycling Program

This is one way to snag new customers who may have other products, even some of your old ones, and give them an incentive to trade them in for the new product. If you can find a way to swap and still make a good deal, you will have created demand for people who already have an interest in the type of product your are rolling out.

Provided By: Ray Plumlee
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