WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Beauty Business (Offline)
How to Grow Your Beauty Business EBook:
How to Grow Your Beauty Business EBook Easy Step by Step Guide to massively - Increase Profits, Increase Clients, Increase Sales Find out how the author was able to make a small 2 room beauty salon earn $10,000 in 1 week in the first 3 months. Discover the entrepreneurs secrets...

Catering Business 2 (Offline)
Complete Business Package for Starting a Catering Business:
"A complete business package to help you easily and quickly start your own profitable home-based catering business" The Starting a Catering Business Start-Up Guide Kit™ is a step-by-step guide which provides a collection of valuable sound advice and practical guidance fo...

Day Care Starter Kit (Offline)
How to Start a Day Dare Center With The Day Care Starter Kit:
"Quit your Job to Stay at Home with Your Children and Make More Money!" You will be able to say this by starting your own fun, profitable daycare business. Are you desperately trying to find a way to work at home? Do you have to leave your children to go to work? ...

Everything You Ever Wanted to Know About Starting a Daycare
eBook About Everything You Ever Wanted to Know About How to Start a Daycare Business:
A Professional Guide to Starting a Daycare The demand for quality daycares has never been greater as parents seek to find a warm, caring and trust-worthy facility to watch their children while they are at work or at play. Entrepreneurs all over the world have been capitalizing on this trend...

Small Biz Tip Category: Home Business
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Good Customer Relationship – Why is it Important?"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Sunday, February 14, 2010

It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty. Customer satisfaction is the underpinning factor in customer experience. Customer should feel good in doing business with the product or the service provider.

While purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One's gut feeling, intuition, sense and interaction plays a significant role in buying.

In every single encounter what the customer feels or doesn't feel is directly related with the service provider's managerial capability and handling of customer expectations. Customer experience doesn't end in keeping a smiley face or having a soft tone while communicating with an irate customer.

It must make the customer whoever they are feel the most important person at that time through operation, transaction and behavior. Addressing a fickle customer who is like "I want it now and can't wait" and their emotions is not easy and can not be handled by an individual manager. Reaching this emotional goal requires an entire company's effort which should exceed beyond product quality and protocols.

Before a service provider can decide the best way to achieve this customer satisfaction must decide what exact reaction they want to create every time an encounter occurs. It can be said that customer satisfaction survey and market research can provide the data for that. But sadly enough, these kind of data do not help much, and especially at an emotional level.

Drivers of satisfaction and loyalty must be looked deeply into by the service providers. A good insight into the subject will show that a whole bunch of different factors lead to the sense of satisfaction and loyalty. Expectations, needs and reaction to the organization and the perceived value received by the customer would be some of them. 

The basic requirement for customer satisfaction then shifts from product, service quality, value-for-money, hygiene factors, etc which are common for everyone to creating an emotional, personal and psychological connection with the customer which makes them feel satisfied and loyal. To respond to the emotional approach of the customers the company must have a consistent, differentiated, valued and completely intentional outlook towards customers. This is the best way of dealing with unreasonable, shrewd, specious and feelings based drivers that authenticate the buying decision.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 4,659 Times
The PermaLink for this Small Biz Tip is:
Good Customer Relationship – Why is it Important?
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page