WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Quilt Shop (Offline)
How To Start, Run, And Market Your Own Quilt Shop:
How To Start, Run, And Market Your Own Quilt Shop Finally, a business guide that shows you how to start, run, and market your own quilt shop! This helpful guide will show you how to start, run, and market a successful quilt shop that will have quilters lining up at your front door from the d...

Office Cleaning Business (Offline)
ebook For Starting an Office Cleaning Business:
HOW TO MAKE AN EXTRA $54,000 PART-TIME your first year...in your own OFFICE CLEANING BUSINESS Sam Rodman did it... you can too! NO INVESTMENT - NO EXPERIENCE YOU CAN START RIGHT AWAY   ...

Starting a Day Care Center (Offline)
Discover How To Setup and Operate Your Own Highly Lucrative Daycare Business:
Discover How To Setup and Operate Your Own Highly Lucrative Daycare Business How would you like to... Say goodbye to your 9-5 job and hello to your new workplace that fits your very own time and schedule... Make a living doing something you love, spending time with kids and for...

Home Business Opportunities (Online and Offline)
Get access to our complete database of over 1200 Home Business Opportunities:
Get access to our complete database of over 1200 companies Do you like to Pull In A Flow Of Extra Cash by Assembling Products At Home - Sewing, Electronics Work, Woodwork, Craft Work or Making Jewelry, Stuffing Envelopes or Mailing Circulars etc... In FREE Time At Home? Do You Know...

Small Biz Tip Category: Home Business
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Good Customer Relationship – Why is it Important?"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Sunday, February 14, 2010

It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty. Customer satisfaction is the underpinning factor in customer experience. Customer should feel good in doing business with the product or the service provider.

While purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One's gut feeling, intuition, sense and interaction plays a significant role in buying.

In every single encounter what the customer feels or doesn't feel is directly related with the service provider's managerial capability and handling of customer expectations. Customer experience doesn't end in keeping a smiley face or having a soft tone while communicating with an irate customer.

It must make the customer whoever they are feel the most important person at that time through operation, transaction and behavior. Addressing a fickle customer who is like "I want it now and can't wait" and their emotions is not easy and can not be handled by an individual manager. Reaching this emotional goal requires an entire company's effort which should exceed beyond product quality and protocols.

Before a service provider can decide the best way to achieve this customer satisfaction must decide what exact reaction they want to create every time an encounter occurs. It can be said that customer satisfaction survey and market research can provide the data for that. But sadly enough, these kind of data do not help much, and especially at an emotional level.

Drivers of satisfaction and loyalty must be looked deeply into by the service providers. A good insight into the subject will show that a whole bunch of different factors lead to the sense of satisfaction and loyalty. Expectations, needs and reaction to the organization and the perceived value received by the customer would be some of them. 

The basic requirement for customer satisfaction then shifts from product, service quality, value-for-money, hygiene factors, etc which are common for everyone to creating an emotional, personal and psychological connection with the customer which makes them feel satisfied and loyal. To respond to the emotional approach of the customers the company must have a consistent, differentiated, valued and completely intentional outlook towards customers. This is the best way of dealing with unreasonable, shrewd, specious and feelings based drivers that authenticate the buying decision.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 3,528 Times
The PermaLink for this Small Biz Tip is:
Good Customer Relationship – Why is it Important?
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page