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01. Why Start an Online Business
Why should you start a business on the internet? I believe you should. Read this article to see why.:
Why should you start a business on the internet? Let me explain why I think you should. First let's look at some of the pros and cons of an internet business versus the more traditional offline business. Before making that comparison I am going to assume you already have some idea of the p...

17. Make Your Web Site Known, A Marketing Overview
Here is a Web Marketing Overview Which Will Help You Make Your Web Site Known:
Internet marketing is something that you should consider even before your web site is up and running. The term internet marketing or online marketing is used loosely for many techniques and strategies of marketing a web site, and ensuring that it receives the traffic it deserves. Very rarely do in...

14. Building Your Online Business Website Part 4
Do You Want To Know What A Web 2.0 Web Site Is? And Why Should You Build A Web 2.0 Web Site?:
What is Web 2.0? Web 2.0 does not imply technological changes in the World Wide Web but in fact the manner in which it connects people and allows them to play an active role in the development and determination of web content. The Web 2.0 reduces the distinction between the producers and the cons...

15. Building Your Online Business Website Part 5
Here is Why Creating and Keeping Your Web Content Up To Date Is So Important:
Creating and Keeping Your Web Content Up To Date/Content is King! Market On The Net: You might have the best product or service to offer in its class, but it wouldn't do your business much good if your prospective customers do not know of your existence. In this day and age, where technology rul...

Small Biz Tip Category: Marketing
 
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"How Internet Marketing Is Defined"


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Saturday, September 18, 2010

Internet marketing, commonly known as I-marketing, online marketing, eMarketing, or web marketing involves marketing products or services via the internet. The internet has brought a whole new world of marketing options to business owners of all types. One of the biggest advantages has been lower cost advertisement and greater ability to distribute information and product details to people all over the world.

The internet allows for interactive marketing by providing immediate responses, which is a unique advertising trait. Internet marketing has often been thought to have a wider range due to the fact that it refers to digital media forms such as email, internet, and wireless methods. However, there is also digital customer data management and electronic management of customer relationships available.

Internet marketing combines creative and technical aspects of the web, including advertising, design, sales, and development. It also utilizes search engine marketing, banner ads on websites, search engine optimization, Web 2.0 and email marketing strategies.

There are some distinct advantages to internet marketing. This method of marketing is fairly inexpensive when you compare it to the ratio of cost versus reaching your target market. There are many companies that have found that they can reach a very large audience for a significantly lower price than their traditional advertising methods.

The ability of internet marketing makes it possible for buyers to research and then purchase products and services when it works best for them. For this reason, businesses have the ability to appeal to this desire and can produce results faster than with other traditional methods. Business goals and cost versus volume profit analysis determine the overall effectiveness and methods of any marketing campaign.

Statistics can be measured quickly and efficiently in internet marketing campaigns. Almost any part of an internet marketing campaign has the ability to be traced, tested, and measured. Advertisers have many different options available to them. They can use pay per impression, pay per play, pay per click, or pay per action. This lets marketers decide which offers or advertisements are most effective and have the greatest appeal to their target audience.

Campaign results are able to be monitored and measured in real time because users of online marketing utilize advertisement clicks, performing targeting actions, and visiting specific websites. You cannot get this monitoring through billboard advertisements. It is not possible to get accurate tracking and monitoring and there is no way to get instant statistics.

As of 2007, internet marketing was growing faster than any other type of media. Exposure, response, and efficiency are easier to track than with traditional advertising methods that are conducted offline. This gives internet marketing much more accountability to advertisers. Marketers and clients are equally aware of the necessity of measuring all marketing effects. This can help them to determine the effectiveness of online advertising on in-store sales. If their sales are increased through the use of online advertising, they will look for other nonconventional ways to market their products and services to the world and will further increase their traffic and profits.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



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