WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Do You Have A Making Money Website?
Do You Have A Website Making Money?:
Let's take a look at how you can create a money making website and start adding profits to your checking account every month. Many people look at their checking account every month and realize they really do not have a money making website! However what they do not understand is why that is the ca...

How to Build a Website and Blog That Get Lots of Traffic
Build a Website and Blog That Get Lots of Traffic:
You are a Million dollar writer if you can wrap your head around the idea that what you have learned throughout the years is an asset. If you consider your hobbies, lifestyle, family, business life, work life, friends and associates you have the makings of being a great Blogger. Blogging started o...

If You Are Considering Promoting Your Business on MySpace Consider This
If You Are Considering Promoting Your Business Through MySpace Consider These Points:
The question of whether or not MySpace can be used to promote a business is certainly debatable. MySpace is intended to be a non-commercial web site by nature but there is a different between blatant commercialization and mentioning a product or service you offer and providing a link as a useful r...

Get an Explosion of Targeted Traffic Easily
get Targeted Traffic Easily:
Marketers of all backgrounds can confirm that getting relevant, unique, and targeted traffic is difficult. Many people struggle with legitimate ways to make a good amount traffic turn over a positive income stream. There are many ways to get traffic to your site, but not all of the top methods wil...

Small Biz Tip Category: Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"How To Make Your Offline Strategies Work"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Wednesday, July 21, 2010

Today, online marketing strategies have been the top priority of companies in terms of promoting their names and their products to a much wider audience. Not only is it more practical but it is also more efficient than traditional marketing. However, recently, companies have been re-thinking their ways and putting their attention once again to offline marketing.

Even online establishments such as eBay and Amazon.com have also opted to utilize offline marketing strategies to further enhance their popularity to the greater society. EBay has learned to promote its site in television commercials, and Amazon.com with its radio plugs. As more and more business establishments are revisiting offline marketing, it then suddenly becomes what we may call a renaissance.

Know Your Audience

For a business establishment to successfully pull out its offline marketing strategies, you first need to remember this simple rule: know your audience. As long as you understand this concept and you are guided with it every step of the way, your offline marketing plans will surely be successful at execution. Knowing your audience basically means that you need to be in their shoes: what do they want and need, how to get their attention, and at what financial levels they are mostly likely at. You can visit your inventory and perhaps your web site traffic in order to get these data. Analyze very carefully your consumer list so that you can get a hold of who your audiences are.

Strategize Your Marketing Plans

When you have finally understood who your audiences are, you can already begin strategizing your plans. For example, if you are going to making a print advertisement, plan thoroughly the details of the advertisement. Make sure that every detail is significant and can pinpoint to your company, such as the color schemes to be used, the fonts to be used, also the pictures and overall layout of the print advertisement. Make sure that your print ad is attention grabbing as well as easy to understand. Consumers do not want to waste their time over a print ad that is too difficult to read or perhaps too abstract to understand. Think of yourself as a consumer and see if your print ad works for you.

Improving Your Print Ad

Before executing your print ad, you can first do a pre-testing evaluation. This step involves getting a percentage of your audience and giving them the print ad that you have made. Have them evaluate the print ad and ask for their comments, suggestions and even violent reactions towards your ad. Ask them if the print ad grabbed their attention right then and there or if it successfully gave out the message that you intend to publish. Take note of their evaluation as it will be your guide in improving your print ad. With their comments, you can revise your print ad and make it better. Since these people are your audience, they should know the preferences of the majority.

After finalizing your design and strategy, you can now execute your offline advertisement. You need to wisely put your print ads in places where a lot of people go and where your print ads can be easily noticed. Since you have taken into account the evaluation of your peers, you are then reassured that these print ads will work well with the greater populace.

As you go on with your other offline marketing strategies, these are the simple steps you need to know in order to make them work.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 4,220 Times
The PermaLink for this Small Biz Tip is:
How To Make Your Offline Strategies Work
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page