WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Article Marketing Guide For SEO
SEO Marketing Guide For Article Marketing:
Getting traffic to your website is no easy task. This is true especially when lack of experience holds most of us back from obtaining our true Internet marketing goals for making money online through a successful Internet business. Article marketing is a proven method for creating large amounts of...

Are You Shooting Yourself In The Foot?
Are You Shooting Yourself In The Foot?:
Have you ever been at a networking function talking to someone when during the conversation you felt very self-conscious trying to say the right thing? Were you afraid that maybe if you said the wrong thing the person might not find you likeable, and therefore not want to do business with you? If ...

You Can Make Money by Creating Private Label Products For Your Business
Here Are Some Ideas For Making Money by Creating Private Label Products:
Each day, a large number of individuals search for products rights that are for sale. Those individuals are looking for a product that they can resell to make money. Private label resell rights (PLR) are a "hot" business opportunity right now. This is because they allow others to make ...

Get Backlinks the Right Way
Get Backlinks the Right Way:
With all the competition on the Internet it is very hard to make your site stand out. How to you get people to visit your site? The key is in the backlinks to your site. Backlinks tell the search engines just how important your site is, and if you do not have any backlinks, the search engines will...

Small Biz Tip Category: Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"How To Make Your Offline Strategies Work"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Wednesday, July 21, 2010

Today, online marketing strategies have been the top priority of companies in terms of promoting their names and their products to a much wider audience. Not only is it more practical but it is also more efficient than traditional marketing. However, recently, companies have been re-thinking their ways and putting their attention once again to offline marketing.

Even online establishments such as eBay and Amazon.com have also opted to utilize offline marketing strategies to further enhance their popularity to the greater society. EBay has learned to promote its site in television commercials, and Amazon.com with its radio plugs. As more and more business establishments are revisiting offline marketing, it then suddenly becomes what we may call a renaissance.

Know Your Audience

For a business establishment to successfully pull out its offline marketing strategies, you first need to remember this simple rule: know your audience. As long as you understand this concept and you are guided with it every step of the way, your offline marketing plans will surely be successful at execution. Knowing your audience basically means that you need to be in their shoes: what do they want and need, how to get their attention, and at what financial levels they are mostly likely at. You can visit your inventory and perhaps your web site traffic in order to get these data. Analyze very carefully your consumer list so that you can get a hold of who your audiences are.

Strategize Your Marketing Plans

When you have finally understood who your audiences are, you can already begin strategizing your plans. For example, if you are going to making a print advertisement, plan thoroughly the details of the advertisement. Make sure that every detail is significant and can pinpoint to your company, such as the color schemes to be used, the fonts to be used, also the pictures and overall layout of the print advertisement. Make sure that your print ad is attention grabbing as well as easy to understand. Consumers do not want to waste their time over a print ad that is too difficult to read or perhaps too abstract to understand. Think of yourself as a consumer and see if your print ad works for you.

Improving Your Print Ad

Before executing your print ad, you can first do a pre-testing evaluation. This step involves getting a percentage of your audience and giving them the print ad that you have made. Have them evaluate the print ad and ask for their comments, suggestions and even violent reactions towards your ad. Ask them if the print ad grabbed their attention right then and there or if it successfully gave out the message that you intend to publish. Take note of their evaluation as it will be your guide in improving your print ad. With their comments, you can revise your print ad and make it better. Since these people are your audience, they should know the preferences of the majority.

After finalizing your design and strategy, you can now execute your offline advertisement. You need to wisely put your print ads in places where a lot of people go and where your print ads can be easily noticed. Since you have taken into account the evaluation of your peers, you are then reassured that these print ads will work well with the greater populace.

As you go on with your other offline marketing strategies, these are the simple steps you need to know in order to make them work.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 3,373 Times
The PermaLink for this Small Biz Tip is:
How To Make Your Offline Strategies Work
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page