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"How Traffic Can Impact Your Website Profits"


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Saturday, February 27, 2010

If you've spent any time at all reading Internet marketing or Internet-based business forums, you've heard time and time again how traffic can impact your website profits.

But can it really increase your profits? As I mentioned previously, it CAN, but in order to do so, it has to be targeted. For this reason, you should avoid any traffic-generation scheme that looks too good to be true.

So how can traffic impact your website profits? Let's count the different ways:

1.It can explode your sales. Let's say you regularly have 20 unique visitors daily and most of them are untargeted. You might be able to go weeks without a single sale. Now, let's consider a situation in which you setup a joint venture and your partner sends a mailing to his or her list that generates 15,000 targeted visits over night. You could go from making less than one sale per day to over 1000 sales in a single night.

2.Traffic can impact your website profits by helping you build your list at warp speed, too. Again, consider how long it would take to build lists with the two models described above.

3.Last, traffic can absolutely expose your personal (or your brand) popularity. This can have an exponentially powerful effect on each of your successive product releases.

How else can traffic impact your website profits? If you have no traffic, you will also have no profits. It's simple.

If your site receives little to no traffic, you will have fewer chances to gain opt-ins in sales over any given period of time.

Moral of the story: traffic is important. Targeted traffic is even more important. If you don't have both coming to your website in a fairly constant stream, your website is in the process of slowly dying, not growing.


The Two General Ways of Generating Killer Traffic

Did you know that there are two general ways of generating killer traffic? One way is "free" and the other is paid. Both require some investment, whether it be time or money, but neither is guaranteed to make money. Additionally, the two general ways of generating killer traffic can be extremely powerful, but it all depends on who is controlling them.

For instance, you might be selling a product that could potentially make a considerable amount of money through paid traffic. Additionally, by using paid traffic, you might be able to automate the process completely, so that you could begin another venture. But what if you don't have any idea how paid traffic works, what sources to use, and how to use them? More than likely, you'll use the wrong ones or the right ones in the wrong ways. There are far more wrong ways to advertise than there are "right ways."

Now, in contrast, if an expert, such as Perry Marshall, is using a paid advertising medium, such as Google's Adwords program, it can be an extremely effective means through which to generate traffic. Not only can he make one of his owns sites wildly profitable, but he can also generate wildly profitable traffic for people who are using Adwords the wrong way to generate traffic.

Again, in contrast, look at people who plaster trash FFA sites and free advertising forums with low quality advertisements. They might spend hours doing it and really think they've accomplished something, but in the end, all of their efforts will come to naught.

But if we look at someone like Jimmy D. Brown, who generates most of his traffic virally by creating reports for free and giving them away for free, he can generate killer traffic in a matter of days without making any real effort. And he can do it all for free.

So what IS the most profitable form of advertising? Neither free nor paid. They both can be an effective instrument for generating traffic; however, the amount and quality of the traffic generated will be determined by the person who is controlling the advertising medium.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



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