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14. Building Your Online Business Website Part 4
Do You Want To Know What A Web 2.0 Web Site Is? And Why Should You Build A Web 2.0 Web Site?:
What is Web 2.0? Web 2.0 does not imply technological changes in the World Wide Web but in fact the manner in which it connects people and allows them to play an active role in the development and determination of web content. The Web 2.0 reduces the distinction between the producers and the cons...

18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

01. Why Start an Online Business
Why should you start a business on the internet? I believe you should. Read this article to see why.:
Why should you start a business on the internet? Let me explain why I think you should. First let's look at some of the pros and cons of an internet business versus the more traditional offline business. Before making that comparison I am going to assume you already have some idea of the p...

06. Crunch Time, Self Evaluation, Should You?
Should You Start An Online Business? Things To Reconsider Before You Do:
You have finally decided to take the inevitable plunge and go in for an online business to begin a new career. It is great to take this step by applying your life's experiences and your passion for doing what you always wanted to do. Frankly, your subconscious mind and aptitude considered all pros...

Small Biz Tip Category: Blogging
 
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"How to Use Blogs to Drive Traffic to Your Site"


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Sunday, November 29, 2009
Business blogs or blogs created by business organizations are getting very popular these days. As more people realize just how powerful blogs can be for many reasons, more webmaster are more than ready to inculcate blogs into their website platform. Blogs can be used to dive traffic to your main website and here are some reasons why.


Reason #1: Dynamic

No one wants to be associated with a dull and lifeless website with a persona attached to it. Blogs that has life and comes with a real person who is behind those pages is more attractive to the visitors. People are more willing to fork out money to be spent on websites that hey are confident will be responsive towards any form of queries of troubles they may face when using those products and services.

Reason #2: Search Engine

The search engines love new contents and blogs have the uncanny ability to ping the search engines every time a new post is being made to the blogosphere. Not surprisingly, blogs are indexed faster than static web pages. Pages from a blog are believed to be able to rank better on the search engines rather than static pages on a website. Traffic from the search engines is the most targeted one around, and has the highest conversion rate in the online world; this makes it exceptionally enticing for webmaster to use blogs to drive traffic from his source.

Reason #3: Ease of Maintenance

Blogs come equipped with its own internal linking system and will automatically update all related links and internal pages every time a new post is made. This is different in static pages where you have to manually link the pages together and create a new version of the site map if those pages were changed in any way.

Reason #4: Blog Directories

Blogs can be listed on directories that would give them the additional traffic. Every webmaster dreams of having tons of traffic daily to their websites and having an active blogs that is listed on blogs directories can certainly add to that amount. There are hundreds and thousands of blogs directories on the Internet that relates to any particular niche and by listing on as many of these would certainly give you that additional traffic you need.

Reason #5: Links

Pages from blogs are easily linked to by others as a form of reference as they are fresh information and highly relevant to the latest development happening in any particular industry. This offers a highly enticing form of link baiting where one successful post may be inked to by hundreds or even thousands of other blogs related to the topic in question which would give free link back to the site. Links pointing to the site will raise its rank on the search engines, which means more traffic to the website as a result.

These are just five reasons why people use blogs to drive traffic to a website. There are many advantages to having on blog on your main website or on a separate platform that is pointing to it.

Provided By: Ray Plumlee
Website Address Not Provided



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