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Small Biz Tip Category: Blogging
 
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"Increase Your Business with a Blog"


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Wednesday, April 28, 2010

When running your own business, a blog can really help to make your website successful.
It can give readers information about your product and can also actually be the thing that
brings new visitors to your site. It is a business tool that can help you update your site
with informative content to keep readers coming back for more.

There are two main reasons that you should include content on your website. Content
can help visitors develop trust in your product and your knowledge. Also, it will help to
increase your site's appearance in internet search engine ranks.

First of all, having content that is relevant can help to increase the credibility of your
business. It can do so by providing important information to your clients and potential
clients. If your blog is full of interesting and relevant information, people naturally
assume that your company is interesting and relevant to them. This improves your
chance of adding these readers as future customers. Once they realize that you are
providing an informative service to them, they will gain trust in your and your product,
thus producing sales in the future.

Secondly, the only way to increase your site's chances of being ranked high with search
engines is to include that good content. With optimized content you are able to keep your
site in the top picks. Search engines will locate and rank your site based on the content
provided there. If they determine that the content is good, unique, and relevant to people,
your ratings will improve. Higher rankings mean potential customers can more easily
search and find your company, and that, in turn, means higher profit for you!

So, you have decided that you are ready to try blogs. You are confident that you can
write good, relevant articles to promote your business and product. However, you just
are not sure how to get started? You need to figure out how to publish your articles and
make sure search engines are aware of the content available on your site. To do this, you
should employ the use of blogging software, blog directories, and article directories.
Let's consider your choice of blogging software.

Blogging software can help you to manage the articles that you write. Most will provide
features such as word processing, database storage, archiving, search options, and RSS
newsfeed. Each of these, along with others offered, can help make using a blog more
effective and time efficient for you.

In many cases, you can order customizable blog software.This means you can choose
which features to use, adding or deleting various features at any time. For example, some
bloggers choose to turn off the comments feature to discourage spammers from leaving
unrelated comments just to leave their own link.

You can choose between two main types of blogging software. You can choose hosted or
integrated, depending on your needs. Both can help you manage articles, and there are
even some free options available.

Hosted blog versions are those such as Wordpress and Blogger. They are websites that
host individuals' blogs for free. Any articles published on a company's blog are actually
held or stored on the website that is provided by the software company. You will not use
your own website as the address of your blog but instead will use the company's website
with an extension that is personal to you. This option is good for those with limited
funds, but it also can be less beneficial to your website since your content is not available
on your site itself.

An integrated version of blogging software means that articles and software used to
manage them are all set up live on your own website. Your site will increase due to the
blog being hosted there and the new visitors that are attracted by that content. It also
helps to increase your site's rankings with search engines and helps to make your
business seem professional and credible.

When setting up a blog to use in your marketing plans, consider your options carefully.
There are number of ways you can go with blogs, but be sure to use the one that is right
for you. Consider your needs and take some time to research your options before making
a final selection.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



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