WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Starting a Day Care Center (Offline)
Discover How To Setup and Operate Your Own Highly Lucrative Daycare Business:
Discover How To Setup and Operate Your Own Highly Lucrative Daycare Business How would you like to... Say goodbye to your 9-5 job and hello to your new workplace that fits your very own time and schedule... Make a living doing something you love, spending time with kids and for...

Office Cleaning Business (Offline)
ebook For Starting an Office Cleaning Business:
HOW TO MAKE AN EXTRA $54,000 PART-TIME your first year...in your own OFFICE CLEANING BUSINESS Sam Rodman did it... you can too! NO INVESTMENT - NO EXPERIENCE YOU CAN START RIGHT AWAY   ...

Quilt Shop (Offline)
How To Start, Run, And Market Your Own Quilt Shop:
How To Start, Run, And Market Your Own Quilt Shop Finally, a business guide that shows you how to start, run, and market your own quilt shop! This helpful guide will show you how to start, run, and market a successful quilt shop that will have quilters lining up at your front door from the d...

House Cleaning Business (Offline)
ebook for Your Own House Cleaning Business:
The Ultimate Home-Based Business   “Discover How To Make $100K In Your First Year of Running Your Own House Cleaning Business” Learn The Secret Formula To Skyrocket Your Own House Cleaning Business To A $100k Turnover in Year One… /*Curr...

Small Biz Tip Category: Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Internet Marketing For Small Business"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Monday, June 7, 2010
When doing internet marketing for small business, you have to run an even tighter and more planned campaign than if you were doing it for a large business. The smaller the business, it seems, the more tightly the plan should be. Large companies have a much larger advertising budget, so even if their online marketing strategies aren't very successful, traditional advertising can make a huge difference for them.


But smaller businesses typically don't have thousands of dollars to spend on the more common forms of advertising. Online marketing often becomes the main thrust of the marketing campaign, so it's necessary that it's done very well.

An advantage that small businesses can have over large corporations when it comes to marketing online is that they're more likely to have a very focused niche. While large companies have niches, too, sometimes larger companies market a variety of products and services over a very broad customer base. Then marketing each individual niche has to be a separate campaign.

When internet marketing for small business, you'll probably only have to worry about one very specific niche. You'll know exactly what your customers are looking for, and can focus on filling that need with every aspect of your marketing plan, instead of having to spread the campaign over several different groups of consumers.

Internet marketing for small business, because of the smaller budgets, often doesn't involve heavy pay-per-click advertising. The cost involved with PPC ads can end up being quite high with not necessarily a very big return. If you have a specific budget set up for PPC marketing, then by all mean use it, but monitor the returns very carefully so you can abandon keywords that aren't working and focus on those that bring in the customers.

Search engine optimization is an excellent method of internet marketing for small business. There can be expense involved if you pay a marketing expert or an SEO service to handle this branch of your marketing efforts, but the money spent will probably be well worth it. This is also where many small businesses fail.

They don't make sure their content is optimized for the search engines, so it's very difficult for someone to find them unless they're searching on the company name. People search for what they want, though, not the company that might have what they're looking for. So internet marketing for small business should always include a plan to get your website higher in the search engine rankings on the best keywords for your company.

Part of the search engine efforts should involve getting other websites to link to yours. Search engines don't just take keywords into account, but they also pay attention to a website's popularity with other sites. The more sites that link to yours, the more valuable your information is according to most search engines. These methods of internet marketing for small business can get a small company's website ranked well ahead of a corporation's, all while spending much less money on advertising.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 3,650 Times
The PermaLink for this Small Biz Tip is:
Internet Marketing For Small Business
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page