WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Advertise, Do Not Spam
advertise do not spam:
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a cleaver, well planted Internet marketing campaign can help to attract new customers and keep existing customers loyal, spam is ...

Wordpress Blogs Make A Great Business Site
Wordpress Blogs Make A Great Business Site:
Wordpress marketing is one of the most popular software tools available on the internet today. It has the ability to be used while creating a blog or a website for your business, the choice is yours. A lot of web owners in today's internet world prefer using blogs as a business site. There are gre...

Early Adopters Are Big Buyers
Early Adopters Are Big Buyers:
If you have a particular market niche where new products come out all the time, you will want to cultivate the early adopters to make faster sales. Technical market niches tend to rely on early adopters to help drive sales, and once the word is out, if the product is good it will fly off the shelv...

Marketing Your Small Online Business
marketing of your online business:
Are you a small business owner who runs an online business? If you are, are you currently satisfied with your business's profits? Even if you are happy with the money that you are currently making, you may be looking to make even more. If you are, you may want to examine the marketing tactics that...

Small Biz Tip Category: Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Internet Marketing Statistics"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Sunday, June 27, 2010

Most of us understand the general picture - the internet is an integral part of our daily lives and a one-stop resource for information, planning, organization and, often times, making a living. But it isn't until we actually see the internet marketing statistics that we realize just how powerful the worldwide web is, and how it is shaping our future.

Here are just a few numbers (from ComScore) based on internet users who are 15 years old and up. . .

Where are the internet users?

In 1996, two-thirds of the world's Internet population was in the United States. Today, Asia Pacific is the largest region (41%) while all of North America reresents only 17% of the worldwide internet audience. China and India are growing at the quickest rate with Central Europe and Russia not far behind. All of Europe holds 28% of the pie.

How does the world use the web?

The Conversational Media category (social networks and blogs) of internet marketing statistics is still a high-growth category, attracting an astounding 3 out of 4 web users and growing at a rate of 7.1% since last year. Games (10.9 % growth) and entertainment (6.7) are also in the top three growth categories.

However, the struggling economy has caused a steep decline in visitation to Retail, Automotive, Banking and Travel sites and a sharp increase in sites dealing with unemployment. A whopping 46% of all respondents saying that the economic condition is their biggest worry. 2008 saw a dramatic increase in people conducting financial and economic-related searches on the Web. The number of people searching on terms related to unemployment and bankruptcy more than doubled throughout 2008.

Social Networking Sites and Video:

Facebook overtook MySpace (growing by 127%) this year.

At the end of 2008, it was reported that 146 million Americans (a 6% increase from the previous year) viewed 12.7 billion online videos (34% more than the previous year). Online video viewing now accounts for 12.5% of Americans' total time spent on the Internet, up from 8.5% in November 2007.

YouTube, with 40% market share in November 2008, continues to be a significant driver in the U.S. online video market, accounting for approximately two-thirds of the growth in online video views during 2008.

Hulu, the joint video venture of NBC Universal and News Corp in 2008,grew its audience by 139% in the last six months of the year.

Advertising effectiveness:

Despite a decrease in clicks from 2008 to 2009, display advertising has shown to have a significant, positive impact on consumer behavior. It increases visitation to the advertiser's website, increases uses of brand name search, increases the likelihood of buying the advertised brand online and increases the likelihood of buying at the advertiser's retail store.

E-commerce:

Online spending growth rates peaked in April 2008 at 15% and then steadily declined through the remainder of the year. However, online spending recovered slightly, with sales in January 2009 increasing 2% versus the previous year.

Understanding Internet marketing statistics allows you to develop an effective and up-to-date internet marketing strategy. Make sure you go where the people are, or, even better, get there before they do!

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



This Small Biz Tip Entry Viewed 2,631 Times
The PermaLink for this Small Biz Tip is:
Internet Marketing Statistics
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page