WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

An Effective Landing Page That Converts Surfers - Who Else Wants It?
Effective Landing Page That Converts Surfers:
It was an easy Sunday afternoon and I felt like I should read something to do with effective landing page. Actually I was first scanning through pages when I suddenly came across that title. After reading the article fully and understanding it, I concluded that any page of your website can be it. ...

Writers Can Create Original Articles By Using Private Label Articles As A Source
As A Writer You Can Create Your Own Original Articles By Using Private Label Articles As A Source:
Are you a freelance writer looking for work? In the Untied States, there are thousands, if not millions, of individuals who are making a career as a freelance writer. The only problem with this is that there are a limited number of money making opportunities. As the internet has increased in popu...

Boost the Web Traffic on Your Site
Boost the Web Traffic on Your Site:
If you want to increase your web traffic, you can use the results from your tracking reports. You should have been tracking the ads, content, ad media and products that is making you the sale and top money, in your online business. You need to know how much you are making within specific periods o...

How to Get Website Traffic From Message Boards and Forums
Traffic From Message Boards and Forums:
One of the quickest ways to get targeted traffic to your website is to post in forums. Done correctly, you will attract the people most interested in and passionate about your niche. Done incorrectly, you will waste your time. First, make a list of forums and discussion boards in your niche. ...

Small Biz Tip Category: Web Site Mgmt.
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Keeping Your Content Frequently Updated Dynamically Using Weather, News Feeds"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Monday, December 15, 2008

We live in a dynamically changing world, with technology that is constantly evolving. Thanks to the World Wide Web (the internet, if you may), business, despite having to operate on limited spaces and budgets, can now truly have a global presence with the help of a web site.

Having a web site for your business is one thing, and having an effective web site is another. Not all web sites help their respective businesses grow, and you have to ensure that your business' web site delivers results.

Change Is Important:

Since we live in a world, where change is the essence, people do tend to loose interest in web sites that have nothing new to offer. After all, how long would you continue to read the newspaper if the news was the same everyday? Or, how many movies would you watch if they all had the same story, the same actors? No answer required here.

If you intend to garner more interest towards you web site, try and change the face of the web site periodically. This will have users coming back to check what's new. You can also have programs in place that can help users tell you what they like, and what they don't. Since the home page on your web site acts like the reception at a big hotel (being the first point of contact between the business and the guest/customer), ensure that entering that space does not give the user a feeling of sitting through a previously watched movie.

Dynamic Content:

Creating dynamic content for your web site is not rocket science. Neither is trying to figure out what should go on it. If you put sufficient thought into the process, you can very easily come up with content that can be dynamic and useful to your users at the same time. The possibilities of having dynamic content on your web site are endless.

If your web site caters to specific geographical locations, you can have periodical weather updates on your homepage. If you deal with the stock market, you can have live updates on the prices of important indices. If you run a music store, your web site could be regularly updated with the latest releases or show the top 10 from one of the music billboards. If you run a bakery or a flower shop, you can have changing specials to feature on your web site. And irrespective of what business you run, you can always have news feeds showing on your web site.

It is also a good idea to have a few home page layouts made at the very onset. This gives you the flexibility to change the way your home page appears, every once in a while, without having to worry about going through the designing process over and over again.

Not Too Dynamic Though:

You should know where to draw the line. You wouldn't want the users to wonder if they're on the incorrect page. While change is important, people do take comfort in familiarity. Keep the important things on your page constant (the logo, the basic format, contact information, etc).

Another benefit of having dynamic content inside your web site is for SEO (Search Engine Optimization). The search engines love fresh content and the more they see a web site each time they visit your web site for re-indexing the more likely they are to consider your site more relevant on the topic of your web site.

Try to find the right balance between change and constant to get the best results from your web site. Try experimenting with different types of dynamic content and if unsure about the process, never hesitate in taking professional advice.

In a later article I will discuss RSS Feeds which are small programs you can add to your page to display random or alternating content from other web sites or web services.

Provided By: Ray Plumlee
Website Address: www.WWWHelper.com

Ray Plumlee, a retired Naval Officer, retired from the Navy in 1994. Since 1996 he has built his online business by providing services and advice to other people desiring to start an online home based business.

This Small Biz Tip Entry Viewed 5,895 Times
The PermaLink for this Small Biz Tip is:
Keeping Your Content Frequently Updated Dynamically Using Weather, News Feeds
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page