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Small Biz Tip Category: Web Site Mgmt.
 
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"Keeping Your Content Frequently Updated Dynamically Using Weather, News Feeds"


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Monday, December 15, 2008

We live in a dynamically changing world, with technology that is constantly evolving. Thanks to the World Wide Web (the internet, if you may), business, despite having to operate on limited spaces and budgets, can now truly have a global presence with the help of a web site.

Having a web site for your business is one thing, and having an effective web site is another. Not all web sites help their respective businesses grow, and you have to ensure that your business' web site delivers results.

Change Is Important:

Since we live in a world, where change is the essence, people do tend to loose interest in web sites that have nothing new to offer. After all, how long would you continue to read the newspaper if the news was the same everyday? Or, how many movies would you watch if they all had the same story, the same actors? No answer required here.

If you intend to garner more interest towards you web site, try and change the face of the web site periodically. This will have users coming back to check what's new. You can also have programs in place that can help users tell you what they like, and what they don't. Since the home page on your web site acts like the reception at a big hotel (being the first point of contact between the business and the guest/customer), ensure that entering that space does not give the user a feeling of sitting through a previously watched movie.

Dynamic Content:

Creating dynamic content for your web site is not rocket science. Neither is trying to figure out what should go on it. If you put sufficient thought into the process, you can very easily come up with content that can be dynamic and useful to your users at the same time. The possibilities of having dynamic content on your web site are endless.

If your web site caters to specific geographical locations, you can have periodical weather updates on your homepage. If you deal with the stock market, you can have live updates on the prices of important indices. If you run a music store, your web site could be regularly updated with the latest releases or show the top 10 from one of the music billboards. If you run a bakery or a flower shop, you can have changing specials to feature on your web site. And irrespective of what business you run, you can always have news feeds showing on your web site.

It is also a good idea to have a few home page layouts made at the very onset. This gives you the flexibility to change the way your home page appears, every once in a while, without having to worry about going through the designing process over and over again.

Not Too Dynamic Though:

You should know where to draw the line. You wouldn't want the users to wonder if they're on the incorrect page. While change is important, people do take comfort in familiarity. Keep the important things on your page constant (the logo, the basic format, contact information, etc).

Another benefit of having dynamic content inside your web site is for SEO (Search Engine Optimization). The search engines love fresh content and the more they see a web site each time they visit your web site for re-indexing the more likely they are to consider your site more relevant on the topic of your web site.

Try to find the right balance between change and constant to get the best results from your web site. Try experimenting with different types of dynamic content and if unsure about the process, never hesitate in taking professional advice.

In a later article I will discuss RSS Feeds which are small programs you can add to your page to display random or alternating content from other web sites or web services.

Provided By: Ray Plumlee
Website Address: www.WWWHelper.com

Ray Plumlee, a retired Naval Officer, retired from the Navy in 1994. Since 1996 he has built his online business by providing services and advice to other people desiring to start an online home based business.

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