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11. Building Your Online Business Web Site Part 1
First Article On Building Your Online Business Website:
Building Your Online Business Website An online business website has virtually become essential for every business and industry. Whether you sell books, software, hair clips or automotive parts, an online presence has many advantages. If a business doesn’t have an online business web...

08. How to Prepare a Business Plan
How To Prepare A Basic Business Plan For A Small Business Sole Propritor:
There are three most important criteria for measuring success in any venture. Firstly a "Plan" must be conceived followed by objective and clear cut practical steps to achieve that plan. Thirdly it is paramount to blueprint the exact critical path approach to get to your target goal of d...

15. Building Your Online Business Website Part 5
Here is Why Creating and Keeping Your Web Content Up To Date Is So Important:
Creating and Keeping Your Web Content Up To Date/Content is King! Market On The Net: You might have the best product or service to offer in its class, but it wouldn't do your business much good if your prospective customers do not know of your existence. In this day and age, where technology rul...

12. Building Your Online Business Website Part 2
Before Starting A Business Web Site You Need To Lay Out A Plan:
Plan Your Website Planning your web site is the most important and interesting stage in the development and creation of a website. This is a time for introspection and for putting your thoughts together. Here are some of the key issues you need to consider and pen down your responses before you m...

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"Keyword Selection For SEO"


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Saturday, October 10, 2009
One of the main components that helps determine the success, or failure, of your search engine optimization (SEO) campaign is your keyword selection. Although this may not appear much, choosing the right keyword to use for your website is one of the more grueling parts of the entire SEO process, especially if you aim to find one that will be most effective for your site's search engine optimization.


When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimize your web page.

Make a list

The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of "key" keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.

Select key phrases or words

Once you've made a list, try to select ones that contain a "key" keyword or phrase that can help you identify your site's content. Let's say your site's content is all about cars, using cars as a keyword won't put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword. Try to avoid using words or phrases that are too general, as this will not help improve your page ranking. By adding other key terms to your chosen keyword, such as "second-hand cars", or "second-hand sports cars" will actually help improve your chances of going up higher in the page rankings. Just make sure that these are relevant to your site's content.

Check your competition

It also helps if you took the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as "cars", which a lot or most of your competition are using as well, and if their site's are ranked high up in the search engine's index, then you might have a difficult time going up against that.

Use your location

You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use. Let's say your business is located somewhere in Minnesota, by simply adding the word "Minnesota" to your keyword selection ("Minnesota second-hand sports cars"), you can fair better in your page ranking. However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilize this technique if you are open to the idea of them visiting you in person.

Use your niche

Always try to choose the keyword that you specialize in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your business, but if the search volume of users is leaning towards one that isn't your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your site's content.

Provided By: Ray Plumlee
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