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07. Why Even A Small Business Or Sole Proprietor Needs A Business Plan
Why Even A Small Business Or Sole Proprietor Needs A Business Plan. Before Starting even a home based business you should write down your short and long term goals.:
To start a sole proprietor home based business, especially if you are going to ease yourself into business while maintaining your day job you probably will not require a formal business plan. However, that is not to say you should not lay down a "plan" for your business. A sort of road m...

04. Consider Your Passions First When Deciding On Your Online Business
Consider What You Love To Do Or Your Passions First When Deciding On Your Online Business:
To help us sort out which niche you should enter, we will need to evaluate what your interests are. I start here because most people would rather do something they enjoy than do something they do not enjoy ,and have to be forced to do. Odds are you will more likely succeed, if you are enjoyi...

12. Building Your Online Business Website Part 2
Before Starting A Business Web Site You Need To Lay Out A Plan:
Plan Your Website Planning your web site is the most important and interesting stage in the development and creation of a website. This is a time for introspection and for putting your thoughts together. Here are some of the key issues you need to consider and pen down your responses before you m...

11. Building Your Online Business Web Site Part 1
First Article On Building Your Online Business Website:
Building Your Online Business Website An online business website has virtually become essential for every business and industry. Whether you sell books, software, hair clips or automotive parts, an online presence has many advantages. If a business doesn’t have an online business web...

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"Local Email Marketing - Ins And Outs"


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Sunday, October 31, 2010

You will often hear people singing the praises of the internet when it comes to marketing a business. They will talk about the power to reach millions of people from all over the world by using email marketing. With the simple push of a mouse button they can have instant, and free, contact with thousands or millions of potential customers. While this is a great aspect of using the internet for your business building, what happens if you just want to target your local area? How does local email marketing work?

The same concept can work just as well for you even if you have a more localized focus. Email marketing is quite simple to use and even if you've never sent an email before you can easily learn a few basics and put this technique to work for you.

Of course, the first thing you will need is a list of customers, or potential customers, names and email addresses to send the emails to. There are a few methods you can use to start building a 'subscriber' list.

If you have a website you should incorporate an 'opt-in' box on your website. When they sign up to receive your emails they are opting-in to your list, which means they are giving you permission to contact them and protects you from spam complaints. The process can easily be automated by the use of an inexpensive autoresponder service.

Another way you can build your subscriber list is to ask the customers who come into your store to sign up for your email messages. One factor will be common to both scenarios: in order to get them to sign up to receive your emails you have to offer them a reason why. Don't forget that your customers will be asking 'What's in it for me?" That's why it's important to let them know that they will benefit by signing up to your list.

Once they've opted- in to your list you can send them coupons, early bird sale information, etc. This will create more customer loyalty and make them feel like they're special and appreciated. Let your customers know what perks they'll get and that will encourage them to sign up to your email list.

Once you've got some people on your list, if you want to send out a group of emails you can either send them yourself manually (all you have to do is put all the email addresses into a group and they will all receive the same message) or you can use a professional service to handle your email marketing, it's all up to you.

The most important thing to remember is that local email marketing is a very powerful and cost effective way to increase the number of customers you have as well as improve customer loyalty with your existing customers. Don't overlook this extremely effective method to help you grow your business. In todays competitive business environment you need every advantage you can get.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



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