If lead generation is what is really bringing the people to your network marketing business, then you need to take it seriously. Here are some ways in which you can enhance the capabilities of your lead generation practices so that you can ensure you get the conversions.

These methods deal with what you must do with your lead capture page. A lead capture page, also known as a squeeze page, is a page where you ask people for their email ids before you direct them to a place where they can download the free gift you promised. People usually do this through their blogs. They publish a small ad somewhere on the page where they tell people they could download a free eBook or maybe subscribe to a newsletter. But the link directs them to the lead capture page first. Once they put their email ids in, they are redirected to the download page. Mostly this ruse works because people expect the free gift, which makes them a bit unmindful about giving their ids.

Here are the tips to enhance these very important lead capture pages.

Use Beautiful Headings

This helps grab the reader's attention right from the beginning. Highlight the benefits in the heading itself. Tell them that they can become rich, etc. In short, the headline should be such that it forces people to keep reading on.

Spell Out the Benefits

Make sure you enumerate the benefits of joining into your opportunity on the squeeze page. There is no need to be elaborate - this isn't a sales page. But write enough to hold their interest.

Use Multimedia

Make good use of audio and videos. This attracts attention better than text can. Again, in these media clips, show people the benefits of opting in to your list.

Be Presentable

Shoddy content on your lead capture page might actually backfire because it can put your prospects off. Write everything in a presentable manner, using bullets and numbered lists. Employ good language and don't commit grammatical mistakes. Break your content with good subheadings.