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18. Marketing - Should You Market Your Website Yourself Or Outsource it?
Should You Attempt Internet Marketing By Doing It Yourself Or Outsource It?:
Why is Internet Marketing Important? Very rarely do the people who visit your website remember its URL. In fact the most common way to get to a website is either by using a search engine or by clicking on an online advertisement or on a link. Thus, internet marketing is crucial to the amount ...

17. Make Your Web Site Known, A Marketing Overview
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Internet marketing is something that you should consider even before your web site is up and running. The term internet marketing or online marketing is used loosely for many techniques and strategies of marketing a web site, and ensuring that it receives the traffic it deserves. Very rarely do in...

10. Work From Home Or Not Work From Home
Should You Work From Home Or Not Work From Home? Consider These First.:
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13. Building Your Online Business Website Part 3
The Mechanics Of Getting Started; Domain Name, Hosting, Getting Built:
The first thing you need to do before you start building your web site is to acquire an appropriate domain name. Your domain name may be the name as your business or the product or service you sell. Here are some tips on deciding on a great domain name. Domain Name Your domain name shoul...

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"Making Great Lead Capture Pages"


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Thursday, June 24, 2010

If lead generation is what is really bringing the people to your network marketing business, then you need to take it seriously. Here are some ways in which you can enhance the capabilities of your lead generation practices so that you can ensure you get the conversions.

These methods deal with what you must do with your lead capture page. A lead capture page, also known as a squeeze page, is a page where you ask people for their email ids before you direct them to a place where they can download the free gift you promised. People usually do this through their blogs. They publish a small ad somewhere on the page where they tell people they could download a free eBook or maybe subscribe to a newsletter. But the link directs them to the lead capture page first. Once they put their email ids in, they are redirected to the download page. Mostly this ruse works because people expect the free gift, which makes them a bit unmindful about giving their ids.

Here are the tips to enhance these very important lead capture pages.

Use Beautiful Headings

This helps grab the reader's attention right from the beginning. Highlight the benefits in the heading itself. Tell them that they can become rich, etc. In short, the headline should be such that it forces people to keep reading on.

Spell Out the Benefits

Make sure you enumerate the benefits of joining into your opportunity on the squeeze page. There is no need to be elaborate - this isn't a sales page. But write enough to hold their interest.

Use Multimedia

Make good use of audio and videos. This attracts attention better than text can. Again, in these media clips, show people the benefits of opting in to your list.

Be Presentable

Shoddy content on your lead capture page might actually backfire because it can put your prospects off. Write everything in a presentable manner, using bullets and numbered lists. Employ good language and don't commit grammatical mistakes. Break your content with good subheadings.

Provided By: Ray Plumlee
Website Address: www.wwwhelper.com



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