WWWHelper

Small Business Resource Center

Print This Page


Site Menu

FYI...

Site Submission Service and Its Benefits
Site Submission Service and Its Benefits:
In order to be prosperous on the internet, you must distribute your websites to the top SE's and directories. If you're doing nothing else, search engine positioning and keyword-related marketing could make up 80 to 90 % of your traffic. Listed here are several do it yourself tips on the way to ca...

Five Ways to Drive Targeted Traffic to Your Website
Drive Targeted Traffic to Your Website:
Website traffic is good. It's especially good if it's the right sort of traffic---traffic that converts from browser to buyer. Here are five ways you can get some traffic that could convert for you: Create content Off page optimization Social marketing Commenting Pay Per Click Campa...

Article Writing Is An Affordable Internet Marketing Tool
An Affordable Internet Marketing Method Is Writing Articles For Your Web Site:
In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your web site cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking...

Work From Home Businesses – Can They Thrive In A Down Economy?
Can You Thrive In Your Work From Home Business In A Down Economy?:
Can you start a successful work from home business in a down economy? Quite simply, the answer is unequivocally yes! In fact, one might argue that a down economy is the absolute best time to start a home based business. Statistics show in the US today there are approximately 10 million people inv...

Small Biz Tip Category: Marketing
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
 

"Online Marketing Promotion"


There are no comments shared for this Small Biz Tip.

Click here to be the first to share your comments for this Small Biz Tip.

Friday, September 4, 2009
There are several online marketing promotion strategies. You need to find the combination that brings the amount of pre-targeted traffic to your website in order to make sales.


The big online marketing promotion strategies that I'm going to cover in this article include pay per click, search engine optimization, and article marketing.

Pay per click will give you the quickest bang for your buck. You will be able to evaluate your success immediately when you use PPC. Unfortunately, this means putting some of your money on the line. Google's Adwords program does not require you to pay for up to a month, but if you don't make the money back immediately, you will be in debt.

When you do pay per click marketing as a form of online marketing promotion, you write a short ad (usually 90-125 characters) that appears alongside the search results on Google, Yahoo, or MSN. Your ads may also appear on relevant web pages if you don't turn that feature off.

The position of your ad will depend on a combination of the amount you are willing to pay for each visitor and the percentage of people who see your ad and are willing to click through. Therefore, writing a good ad for low competition keywords is the way you make money with pay per click.

Now, you don't have to pay to show up on Google's search, but you do have to work for it. You no longer get visitors just because you build a web site. You have to entice Google to list you.

If you want Google to list you high in their search rankings, you must do a number of things on your web site and off your web site to attract the computer programs (also called "spiders") that Google and the other search engines run to determine search ranking.

Your site itself must be search engine friendly which involves having the right coding in your html as well as contextually driven content. You should also update your site frequently adding more pages to improve your search results.

But you also have to build a web of links to your site. You can do this by submitting your website to directories, making blog posts about your website, and posting to classified sites. One of the best ways to build links is to submit articles to article directories.

Article directories have two valuable purposes for online marketing promotion. One is to build links which increases the chance that your own site will be indexed in the search engines.

But there is another valuable feature to placing articles about your topic on article directories. Established directories have high page rank themselves, and the article you place will get the benefit of that. When someone types in a search term related to your site, it might not show up, but if you have submitted an article to a directory, your article might. Once the person reads the valuable content you have submitted in the article, they will be induced to click through to your website that you list in your resource box. Some of the best article directories include EzineArticles, GoArticles, and IdeaMarketers.

A variation on the article directory is Squidoo. On Squidoo, you create a lens which is several short articles and refer visitors to your site for more information. Squidoo also offers a variety of tools such as embedded YouTube videos, polls, and guest books which make it a unique visitor experience.

There are many ways to get visitors to your site. Pay Per Click, Search Engine Optimization, and Article Marketing are three online marketing promotion strategies.

Provided By: Ray Plumlee
Website Address Not Provided



This Small Biz Tip Entry Viewed 4,148 Times
The PermaLink for this Small Biz Tip is:
Online Marketing Promotion
 
Small Biz Tip Menu
 
Blog Home ]   [ Announcements ]   [ Blogging ]   [ Home Business ]   [ Kick Start ]   [ Marketing ]   [ Tips And Ideas ]   [ Web Site Mgmt. ]   [ What Is... ]   [ All In Order ] 
 
Search Blog ]  ]   [ Add to Technorati Favorites ]   [ Subscribe To Raw XML file ] 
Go To Top Of Page